From links to votes

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Ian Lurie

In SEO, authority is moving from links to votes.

Business Technologie Divertissement et humour

From links to votes
The new authority metrics
@portentint

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Part 1: Befuddlement

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Yes. Yes I am.

seo

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Uh. What’d I do?

seo

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

No good will
come of this.

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Part 2: Despair

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Part 3: Enlightenment

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Not specialized in jeans

portent.com
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So what?!!!!!

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Ohhhhh...

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Twitter
matters less

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

But low posts/friends may
hurt you

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

I... have an
analogy!!!

seo

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

On-page = Supreme Court
Links = President
‘Quality’ = Congress

Part 4: Guidance

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I... have an
acronym!!!

seo

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

Stalk me
portent.co/or6QJC

@portentint
portent.com
conversationmarketing.com
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

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From links to votes

2. portent.co/or6QJC

23. On-page = Supreme Court Links = President ‘Quality’ = Congress

24. Social media = The voters

25. Nofollow Doesmatter

26. ???

30. C.R.A.P.

31. Curate

32. Reward

33. Answer

34. Prove it

35. portent.co/or6QJC

Notes de l'éditeur

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I don&#x2019;t like it when inexplicably good things happen. It messes with my entire worldview. So I started digging around.\n
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Why isn&#x2019;t Diesel #1? Why is Lucky Brand even in there?\n\nExplain the data and what it should mean.\n
Onpage doesn&#x2019;t explain it.\n
Sitewide doesn&#x2019;t explain it.\n
Even brand mentions don&#x2019;t really make sense. In spite of Diesel having fewer. If you go by these Diesel should be near last, even if other metrics matter. So brand mentions probably aren&#x2019;t the trump factor.\n
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I suspect that, if Guess could improve their comments/post, or their likes/post, they might move up, even though they aren&#x2019;t as specialized/optimized.\n
I suspect that, if Gap could improve comments/post and page authority, they&#x2019;d move up.\n
But it does matter.\n
A low ratio of post/friends to followers may imply spamminess, or just that you&#x2019;re a dork.\n
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but only in some contexts\n\n
Other stuff that likely matters but I haven&#x2019;t tested yet: Authority of average follower. Velocity. Chatter quality. Amplification. Google+.\n
If you&#x2019;re not working social media, there&#x2019;s only one explanation.\n
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