This document discusses an alternative approach to influencer marketing called "small influence marketing". It suggests finding individuals who have already said positive things about a brand and recruiting them as influencers rather than paying popular influencers. The process involves listening for compliments, asking the person's permission to share their compliment on social media, creating a post with their compliment, and promoting the post. This grassroots approach can be an effective and low-cost way to generate engagement compared to traditional influencer marketing by leveraging existing fans. The document encourages diversifying influencer efforts beyond just paying popular influencers.
5. Influencer marketing
Reaching out to the individual whose effect
on the purchase decision is in some way
significant or authoritative
6. Influencer marketing
Reaching out to the individual whose effect
on the purchase decision is in some way
significant or authoritative
And getting them to talk about you
8. There had to be a Sekrit method
In which I meditate on the
meaning of influencer marketing,
and enlightenment occurs.
9. Influencer marketing
Reaching out to Paying the individual
whose effect on the purchase decision is
in some way significant or authoritative
so that they’ll talk about you
15. influencer = find_influencer()
if influencer paid:
hold breath
if influencer foot_in_mouth:
apologize audience
apologize boss
print resume
if influencer success:
print “woo hoo!!!”
This works. Do it.
But diversify.
26. “Last week I called your company needing
help with my Capybara, Lucy. She was
peeing everywhere. My husband was ready
to cook her. You helped us out. Now all is
well again. Thank you!!! You rock.”
28. OMG maybe he’s famous and he’ll get
us thousands of visitors and we’ll be
famous and can expand our Capybara
preserve and then we can win a Nobel
Prize for Capybara Therapy and retire
somewhere nice with lots of capybara…