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3E6699	
The no-bullshit guide
to productivity rules & nifty tools
​ Ian Lurie
​ @portentint
​ CEO, Portent, Inc.
​ www.portent.com
(for marketers)
​ I’m Ian.
​ I run an agency called Portent, Inc.
​ I’ve run it for 21 years.
​ I’ve remained (somewhat) sane.
​ This is a little slice of how I do it.
​ This is not a philosophical discussion.
​ It’s not about Pomodoro versus Getting Things Done
​ or calendars versus todo lists.
​ It’s about tools you can use, right now.
​ You can find me at @portentint, by the way.
Rule #1
​ Make time for productivity.
​ Time management is a skill.
​ Learn it.
​ Spend 15 minutes, every day,
learning one of these things:
​ Your tools
​ Get better at the tools you use to refine…
​ Your techniques
​ Your routine
​ THE TOOLS YOU USE EVERY DAY.
​ When you have a problem in MS Word,
​ learn to solve it, not hack it.
​ When one Powerpoint slide looks wrong,
​ learn to use Masters, don’t manually fix it all.
​ Learn macros.
​ 15 minutes on one thing in this deck.
Every day.
Rule #2
​ Dump the mouse.
​ Using your mouse wastes time.
​ A lot of time, as it turns out.
​ Reducing mouse use saves me
12 hours per month.
Fast application switching
​ [COMMAND] [TAB] (on OS X)
​ [ALT] [TAB] (on Windows)
Fast application switching
Switch between windows in one application
​ [COMMAND] + “`” (on OS X)
​ Windows…?
Tool: Shortcat
​ “Click” buttons, menus using your keyboard
Tool: Shortcat
​ [SHIFT] [COMMAND] [SPACE]
Then start typing
Tool: Shortcat
​ Also prevents repetitive stress injuries.
​ Shortcatapp.com
​ Windows…?
Tool: AlfredApp or Launchy
​ Keystroke app launching and workflows
Tool: AlfredApp or Launchy
​ Set a key combo to launch the launcher
Tool: AlfredApp
Tool: AlfredApp
Tool: AlfredApp
​ Alfredapp.com
​ Launchy.net
​ LEARN THESE TOOLS!!!
​ They do a lot more.
Form fill, button clicks, e-mail, notes…
​ Remember rule #1
Rule #3
​ Reduce keystrokes, save (brain) storage.
Tool: Text Expander
​ Turns keystrokes into longer stuff.
Tool: Text Expander
​ .gi [tab]
​ turns into
​ www.google.com/insights/search
Tool: Text Expander
​ hubfwd[tab]
​ 123124k235.forward.hubspot.com
Tool: Text Expander
​ thisinvite[tab]
Tool: Text Expander
Tool: Text Expander
​ Hi Bartleby,
​ Please come to my party.
​ Thanks!
​ Ian
Tool: Text Expander
​ ;pavuk [tab]
​ ./pavuk -cdir /Users/foo -progress -dont_leave_site -
slogfile /Users/foo /log-log.txt -logfile /Users/foo /log-
biglog.txt -identity thisCrawler -mode dontstore -retry 4
-noread_css -maxsize 400000
​ (OK, that last one was showing off.)
​ Textexpander.com
​ aText.com (alternative)
Tool: 1Password (or LastPass)
​ Secure password storage
(and other things)
Tool: 1Password (or LastPass)
Tool: 1Password (or LastPass)
Tool: 1Password
​ You can generate unique, hard-to-guess passwords.
Store them.
Access them with your central password.
​ (My passwords are harder to guess than three words.)
​ 1Password.com
​ Lastpass.com
Rule #4
​ Sprint
Whatever length of time works
​ Work on the task
​ Then check e-mail, messages, etc.
​ Work on the task
​ And so on
​ I find 45 minutes/10 minutes works best.
​ Put on headphones.
​ Put up a sign.
​ Train your co-workers.
​ “I’ll talk to you in a half hour.”
​ I used to use all manner of fancy stuff.
Egg timers, Pomodoro Technique…
​ Now I use my phone’s stopwatch.
Rule #5
​ Use todo lists.
​ (unless you don’t)
​ Atomize tasks.
​ No task is larger than one sprint.
​ Prioritize.
Tool: Todo.txt
​ Stores everything in text.
​ Works across devices.
​ Never obsolete.
Tool: Todo.txt
​ (I don’t have a boa constrictor. I like mice.)
Tool: Evernote
​ Easier to use.
​ Works across devices.
​ Can store other stuff.
​ Can set reminders.
Tool: Evernote
​ (I like kids and puppies, too. Mostly.)
Tool: Evernote
​ OR
​ Use your calendar and schedule everything.
I mean everything
​ Todo lists were trendy.
​ Now calendars are trendy.
​ Next year, maybe legal pads.
​ I dunno.
​ The important thing is to have a system.
​ AND TRUST IT.
​ A system only works if you trust it.
​ Use the one you trust, and stick with it.
Rule #6
​ Get rid of distractions.
Wait! Don’t go!!!!
There are real things to do here.
Tool: The Email Game
I was skeptical.
Then I cleared my inbox in 45 minutes.
I’m no longer skeptical.
emailgame.baydin.com
Tool: Noisli
​ Background noise generator
Tool: Noisli
Tool: MyNoise
noisli.com
mynoise.net
(I like the thunderstorm background.)
Rule #7
​ Make. Time. For. Productivity.
That’s it.
​ Ian Lurie
​ @portentint
​ CEO, Portent, Inc.
​ www.portent.com

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