1. Building Maintenance
Documentation Process
Opportunity Execution Project for
Technology Entrepreneurship
Stanford Universtity

2. Building Maintenance Documentation Process
Sales and Marketing Strategy
• Since our idea is based on the internet our project will be sold
online through a website.
• There will only be one distribution channel for our product
which will be through our website which will be the only place
to purchase the product.
• Since our website is the only connection to our product we
have to build interest in the product by getting information
about it out to people working in the construction industry.
This can be done email and connections like Linkedin so word
of mouth can grow our sales.

3. Building Maintenance Documentation Process
Marketing
• Our original idea was the system for compiling the
documentation, building the website, smart phone app with QR codes and
storing maintenance information on the website. After
interviews, potential customers added the ideas for scheduling
maintenance and using the system to track the equipment
submittal/approval process.
• We spoke with a variety of people who would be in the chain: 2
engineers, 2 general contractors, 7 mechanical subcontractors, and 2
maintenance people.
• We also ran a survey of the people we talked with. Most said they would
use a system like this. Most said they would be willing to pay for the
service.
• We calculated our initial market size would be about 22485 customers
based on the number of engineering, construction and property
management firms.
• In summary, our interviews and survey did cause us to change the scope of
our project. Our initial idea survived intact, but interviews with potential
customers revealed additional features they felt should be integrated with
the service. In the final analysis, we found that the idea created a
foundation for an extensible system that could be a valuable resource for
the construction industry.

4. Building Maintenance Documentation Process
Sales
• All of our sales would be done through our website. We use a
pay system that would allow people to use a credit card to set
up their projects in the system.
• The system would show a log of payments for monthly usage
so a log is kept for each customer using the site.

5. Building Maintenance Documentation Process
Partnerships
• The business model we are using does not require
partnerships but would benefit from having vendors that
want to work with us so we can have more information about
their equipment in our database.
• During the research done in the class we learned that the two
groups that would benefit the most is the General Contractor
and the Business owners. The other groups would get
something out of it but not as much as the other two.
• All of the groups would benefit in cost, time savings and
having easier system to get to information.

6. Building Maintenance Documentation Process
Distribution
• We would Distribute our product through our website.
Customers would submit a project to the site that would
automatically setup the job after payment is made through
the website. The first couple of years everything would be
handled by three original employees. Customer Service would
also be provided but would only be available through email
for the first couple of years.

7. Building Maintenance Documentation Process
Costs
• The cost initially are split between programming and resources for data storage and
server services. The programming would be done all by us to keep cost down while we
get testing done. The way we will keep cost down in the testing phase is to make the
first versions of the system run on our own private network before moving to paid
system through Amazon.
• When it is time to do final testing the system will move to Amazon EC2 and S3 products.
The testing phase will cost us more on the EC2 product since it is based on the number
on hours and data processed. Initially we know we will be running on a Linux server
platform and will need a lot of hours for testing. Since we know that the medium
business model cost 0.130 hour if we plan to using it for 24 hours for 30 days we end up
with $93.60 a month for our server services. There is a chance that our application
could require high CPU usage which based on Amazon chart for medium size business
could require an additional $178 dollars and $0.10 an hour. The requirements in the
beginning are set a little higher to prepare for the possibility the small business service
may not be enough. The storage requirements will not be quite as much in testing, if we
look at using 2 TB in the testing process and cost per GB is $0.80 then we are looking at
a potential $160 dollars a month running services.
• We will have other costs related to business costs like a domainwebsite and cost
associated to marketing. A hosted domain and website with three people using Google
Apps for business would be $165 dollars a year. The marketing would take advantage of
Google Apps to get people to view our website and we would put something in a trade
magazine like ENR for $65 month to get information out about our product.

8. Building Maintenance Documentation Process
Revenue Model
• The revenue model we plan on using would initially have us
setup a project for the General Contractor. We would provide
a system of tracking the equipment that is used in the building
they are working on as well as a way to maintain equipment.
This would provide us with a initial project setup cost and a
yearly subscription cost for data storage and server cost. The
storage cost would be charged based on how big of block of
data that would be needed to maintain the database.
• Once the project has been completed the project can be
transferred to the building owners. The transfer and yearly
subscription and server cost would then be charged to the
building owners for maintaining the project.

9. Building Maintenance Documentation Process
Partners and Allies
• Starting out we would like to initially start out working in the
commercial construction industry which would not provide
very many partnerships and allies.
• Once the system has had time mature and get to a point were
problems have been worked out we would go for residential
construction opportunities that could provide us with
partnerships and allies we could use. Using some of the small
construction companies and equipment vendors could help us
improve the product quickly by improving the equipment
database.

10. Building Maintenance Documentation Process
Funding
• The funding for our product would be initially high due to the
cost of getting server space and manage services needed to
run our software. There would also be a lot programming and
manual information put in to get the system up and going but
it be easier manage these cost by doing as much of work
ourselves and try to cover the majority of the cost ourselves.