Sponsorship of new Public TV show about independent film.

1. Sponsorship 2010 Contact: Wynne Media Company, Inc. Phone: 212.869.1410 [email_address] [email_address]

7. Mainstream Success Indie films increasingly box office leaders: Slumdog Millionaire (winner of 8 Oscars) ; Juno (4 Oscar nominations). “ Cocooning” In today’s economy, consumers are spending more time engaged with in-home entertainment. Technology – 3 Screens Delivery of cinematic content is now better and more convenient than ever. (HDTV/Home theater, Computer/High Speed Internet, Mobile etc.) Engagement Even in today’s cluttered media environment, movie viewing in all environments remains a top grossing consumer entertainment choice. Growth Independent cinema. Fastest growing category of film production

8. SPONSOR BENEFIT DESCRIPTION Positioning By associating with indie CINE your brand is positioned as innovator and thought influencer regarding important national cultural trends. Influential Audience Public TV audience demographically and psychographically to viewers of network and cable TV. Integrated Platform Seamless weaving of your brand message between TV show and related Web site, podcasts, mobile marketing and live events. Flexibility Ability to change your message continuously as your marketing and branding needs change. Perfect for today’s “time shifting” viewers. Clutter-Free Only 3-minutes of commercial time per half hour episode (70% less than network or cable). Maximize your “share of voice.” Sustainability Reach your targeted consumer through full year (52 week) multiple national touch point campaign. Compare to traditional 13-week network buy.

10. Source: Roper, 2005-2006 Public TV Cable TV Network TV Educational 83% 44% 24% Informative 68 34 27 Stimulating 44 23 14 Important 38 20 23 Imaginative 36 16 9

11. Sources: * Council for Research Excellence, 2009; **the Kelsey Group TV remains the dominant medium for media consumption” despite unprecedented competition for on-screen eyeballs.* Computer : The computer has supplanted radio as the second most common media activity. (Print ranks 4 th )”* Mobile : 2010 Projected 73 million mobile web users, up from 54 million in 2008 **

18. Contact Eric L. Wynne or Hank Berkowitz to explore the range of sponsorship opportunities