Chris presented this session at Gartner Catalyst 2015 in San Diego on how to eclipse competitors by blending context, intent, and action into architecture. Chris described how WSO2 customers are linking API message streams to real-time analytics and creating a reactive digital environment. This environment fuels business scenarios that optimizes business processes, increases customer satisfaction, and drives revenue growth.

1. Last Updated: August. 2015
Blend APIs, Identity, and Analytics
To Fuel Digital Business Innovation
Vice President, Platform Evangelism, WSO2
Chris Haddad

2. Operate at the Speed of Business

3. Operate at the Speed of Business

4. http://wso2.com/landing/enabling-the-connected-
Step One:
© Mathias Rosenthal - Fotolia.com

5. API-centric Platform

6. Step Two: Understand what your
Customer ( API Consumer) Wants!
http://www.amazon.com/The-Intention-Economy-Customers-Charge/dp/1422158527

7. Action Item: Identify the Application
o Oauth 2.0 Bearer Token

8. Action Item: Identify the User
o SAML Grant Type for Oauth

9. Action Item: View across Channels
o Identity APIs

10. Compass and Gearing
Step Three: Understand Context
• Your Brand
• Location
• Environment
• Purpose
• Social Relationships

11. Action Item: Analyze Business Activity Through an Identity Lens
http://wso2.com/landing/enabling-the-connected-
business
© adam121 - Fotolia.com

12. Action Scope: Past, Present, Future
http://wso2.com/landing/enabling-the-connected-
business
© adam121 - Fotolia.com

13. Action Item: Understand The Past
with Batch Analysis
1

14. Machine Learner
Identifies Correlations

15. Action Item: Influence the Present
with Real-time Analysis
1

16. Step Four: Blend Context with Intent
{incidents: [
{impacting: false,
eventCode: 0,
iconURL: "http://...",
lat: 38.743999,
shortDesc: "Exit ramp
closed on I 95...",
type: 1,
severity: 0,
fullDesc: "In NEWINGTON
exit ramp closed on I-95 ...",
startTime: "2010-02-
21T00:14:07",
lng: -77.188004,
id: "368598263",
endTime: "2010-02-
27T05:04:19"
},
Image source: http://www.directoryofnewyorkcity.com/blog/2009/05/how-to-find-parking-in-new-york-city/
Real-time traffic map: http://www.mapquestapi.com/traffic/

17. Operate at the Speed of Business
Action Item : Adapt Business Processes

18. Copyright © 2015 Cloud Identity Summit . All rights reserved. 18
Step 5: Enable Innovative
Monetization Strategies
• Membership service levels
• Monetization rates and discounts
• Business processes and rules for stores
and ecosystem

19. Digital Transformation Winners
Responsively interact in the serendipitous, contextual
moment
Virally connect ecosystem participants
Drive helpful and relevant decisions
Deliver a compelling end-to-end user experience

20. Roadmap
o Step One: Connect and Interact
o Step Two: Understand what Customer Wants!
o Step Three: Understand Context
o Analyze Business Activity Through an Identity Lens
o Analyze Past, Present, Future
o Step Four: Blend Context with Intent
o Step 5: Enable Innovative Monetization
Strategies
20

21. Geared for the Future

22. Contact us !