If you take the last 10 years, many things have changed. The next 10 years will be no different. However, some key concepts such as integration are very unlikely to change. But, interestingly, this does not mean that you can build a system that lasts for decades, since the integration you had 10 years ago is not the kind of integration you have today and never will be the one you want to have in 10 years time. While working with customers of varied levels of maturity there is a lot we have learned as a vendor. In this talk we will discuss how some companies managed to keep carrying their legacy baggage for decades while others were able to keep iterating to a level where they never found themselves outdated. But, just like technology, there is also an impact on the business. The more you innovate the more you may end up spending and similarly, the less you innovate the more you’d be spending again. There is a fine line between innovation and stagnation where you spend the least and gain the most. This is the perfect line of iteration that any business wants to be aligned with. There is a lot to learn from others successes and failures and this talk is mostly focusing on that. We’ll take many case-studies to learn the past, present and future of enterprise integration and how to find the fine line of iterative improvement that best suits the kind of business you are in.