This deck will provide an overview of the value of APIs in the health and wellness industry, exploring how the growth in health and wellness related apps (specifically wearables) is driving innovation in this industry and how APIs are further enabling market growth - within the Vitality program and in the industry overall. Access to data, interoperability, and security are key requirements and the discussion will look at how these factors are enabling and impacting the adoption of APIs in the wellness industry. Watch the session on-demand here: https://wso2.com/library/summit-2020/emea/healthy-apis/

1. Neil Adamson
CIO Vitality Group
Healthy API’s 2020

2. • Growing number of Health, Wellness
and Fitness Apps
• Innovation in Health and Fitness
• Increased usage of wearables
• Interoperability requirements
• Security and Regulatory
Requirements
Healthy API’s – Market Drivers

3. Health, Wellness & Fitness Apps
The move to a healthier lifestyle is increasing exponentially…
Health awareness is going to be further fueled by
Source – reportsanddata.com 2020
• Changing lifestyles
• Growing obesity rates
(30% of world population are estimated to
be obese)
• Increase in disposable income
• Proliferation of smartphones and devices
(2.53billion smartphone users)
• Rising awareness of the benefits health care

4. McKinsey:
COVID-19
pandemic has
accelerated the
evolution of
healthcare
ecosystems
Innovation in Health and Fitness
Equinox digital coach ‘learns’ from gym member’s goals and workouts to
fine-tune programs to improve completion rates
Artificial
Intelligence
Mobile experience, research doctors, online reservations
Ping An The Good Doctor – 300m users – 650 000 daily consultations
On-Demand
Healthcare
Cross Industry data sharing and correlations –
Bank data can provide insight on flu outbreaks occur (University of Auckland
New Zealand)
Data Sharing
Enables real time data streams from multiple sources, digital interactions and
data analysis – near real time and more impactful feedback
5G
Vitality Data Exchange – integrate with anyone, anything, anywhere
Federated Development – enabling the global Vitality Ecosystem –
WS02 Developer Portal
Vitality

5. Ecosystem
McKinsey defines an ecosystem as
A set of capabilities and services that
integrate value chain participants
(customers, suppliers, and platform and
service providers) through a common
commercial model and virtual data
backbone (enabled by seamless data
capture, management, and exchange) to
create improved and efficient consumer
and stakeholder experiences, and to
solve significant pain points or
inefficiencies.
API’s
Enable these
Ecosystems
and Platforms
Innovation in Health and Fitness

6. Wearables
• IDC – Wearables market – top 300m units in 2019 and is
estimated to reach nearly 500m units in 2023 (December
2019) –
• IDTechEx estimate this to be a $50b+ industry
• Laying the foundation for the Consumer Internet of Things
• Mojo contact lenses – in development
• Oura ring - General health and wellness tracking and being piloted by
NBA for COVID-19 tracking of players
• Welt Smart Belt – fall detection
• Amazon Halo – worked with Vitality to integrate into the US John
Hancock Vitality program
Global wearable technology forecast by IDTechEx
Wearable Fitness Trackers – Wearable Smart Watches – Wearable ECG Monitors – Wearable Blood Pressure Monitors –
Wearable Biosensors

7. VDP
Samsung Apple Garmin Fitbit Suunto Polar Xiaomi Softbank Other
VDP / VDX
Approx.
25 million records /
Day
Serving over 15
countries
24/7 Support
Extensive experience in
running this service
• API’s are critical in the
wearable / IoT environment
• Enable the transfer of data
from the wearable device
to online cloud-based
accounts
• Enable the transfer of data
from these accounts to
third party apps
• Vitality Device Platform
reads data from multiple
wearable manufacturers to
use in the global Vitality
program
Wearables

8. Interoperability
So …
What to do?
• Good best practices for API development – REST /
Oauth tokens etc.
• Data standardisation is still a challenge - inhibits
data sharing
• FHIR (Fast Healthcare Interoperability Resource) –
allows mapping of electornic Health records – but
adoption seems low
• Wearables market is still fragmented and little or no
standards exist
• No clear standard for devices integrating into the
Vitality Device Platform
• Complex in health and wellness - for various
reasons

9. Interoperability
• Understand the standards applicable to
• API development and technical standards
• Your world – e.g. Industry models
- and make those your base standards
• Always be consistent in your terminology
• Document your API’s – interfaces and payloads
• Ensure version control or understand your approach to versioning
and backwards compatibility
• Keep your Developer Portal up to date and current
Easy to read, Simple, Consistency, Standard HTTP methods, Idempotency, HTTP headers, Security, Self Service,
Service Discovery, Error Handling
Don’t contribute to the
chaos

10. Security and Regulatory Requirements
Don’t contribute to the
chaos
Security is everyone’s concern
Venmo
Unsecured API’s allowing mass scraping of 200 million transaction
Facebook
Developer API vulnerability
Photo API vulnerability
USPS
Authentication vulnerability
Failed to balance ease of access with good security practices
JustDial
Publicly accessible API’s with no encryption, authentication or authorization
Federation of Industries of the State of Sao Paulo
Breach was never acknowledged by responsible parties

11. Security and Regulatory Requirements
• Goes here

12. Security and Regulatory Requirements