Enterprises are increasingly looking at how they can extend their business through external APIs in their digital transformation journey. However, to truly reap the benefits of an API program, organizations need to move beyond basic API management to creating API marketplaces that promote the consumption and use of APIs to deliver new apps and services. This slide deck focuses on the key components required to create an API marketplace.

1. Senior Director - Solutions Architecture, WSO2
Crafting an API Strategy with
an API Marketplace
Mifan Careem

2. • Business Platforms and Marketplaces
• Beyond simple API management
• Enterprise marketplaces
Agenda

3. “Software alone is a commodity.
There is nothing stopping anyone from
copying the feature set, making it
better, cheaper, or faster.”
FRED WILSON, FOUNDER – USV – MODERN MONOPOLIES

4. A platform, in its simplest sense,
is digitized, participatory business models that
facilitates exchange between stakeholders
of a business, creating commercially
connected ecosystems

5. Stakeholders of a business here can vary from
employees of the company to supply chain partners
to producers and consumers of goods and services to
the general community that a business exists in to
even competitors (remember coopetition from
business school?) as well

6. Pipe vs Platform Business Model
• Value produced upstream and
consumed downstream
• Straightforward user acquisition
• Product design focused on
consumers
• Monetization focused on
consumers
E.g. Goods, Manufacturing
Britannica Encyclopedia, TV
Channels
• Users create and consume value
• Extend platform functionality via APIs
• First few users have minimal value
• Product design focused on
stakeholders (producers, consumers,
etc.)
• Unique business models, revenue
share
E.g. Internet businesses, Wikipedia,
Youtube

7. A Marketplace is a Specialized
Platform Connecting Producers
to Consumers

8. API Marketplace
An API marketplace is a
platform to effectively
connect API producers and
API consumers -
and as with any marketplace
this provides the tools and
means to do so

9. https://www.ideabiz.lk/store/

10. • Unify multiple development teams as well as
internal app and service development and reuse
• Digital strategy to compete with newer over-the-air
providers and launch newer digital products
• Provide the basis of telco-wide digital transformation
Dialog Axiata
The Requirement

11. • Internal and external enterprise API marketplace
with WSO2 API manager and related technologies
• Evangelism events, e.g. hackathons, workshops, etc.
• Incentives including investment programs, prizes,
leaderboards to promote application development
• API marketplace with full ecosystem management
for end-to-end API and app development
Dialog Axiata
The Solution

12. • Discovery of APIs by
consumers
• Reuse of APIs
• Social features encourage
participation
• Evangelism for application
development and usage of
APIs
API Marketplace - Business Advantages
• Evangelism for API design
and development
• API composition
• Promote participation via
incentives
• Governance and standards
• Cross division usage
• Monetization

13. Building an
Enterprise
API Marketplace
with WSO2
Define
API
Strategy
Define
Technology
Strategy
Facilitate
Consumers
Engage and
empower
Producers
Evangelize
Incentives
Monetize
and
Analyze
Govern
and
Manage

14. Enterprise API Marketplaces and Platform
External Developers (Partners)
Other BU Developers
(Inter BU Access)
Internal BU Developers
(Intra BU Access)
BU 1 API Marketplace BU 2 API Marketplace BU 3 API Marketplace BU n API Marketplace
BU 1 API
Management(Dedicated
On-Prem
Deployment)
BU 2 API
Management(Private
Cloud Tenant)
BU 3 API
Management(WSO2
API Cloud Tenant)
BU n API
Management(Other
APIM Platform
Tenant)
Private Cloud Public Cloud
Enterprise
Enterprise API Marketplace
BU 1 BU 2 BU 3 BU n

15. wso2.com