This presentation makes the business case for business owners to consider social media channel and specifically Facebook in their communications and business strategy. Wendy Soucie is the founder and principal of Wendy Soucie Consulting – a social media consulting firm. The firm specializes in small to mid-sized companies interested in building social media relationships with current and future customers. Wendy works with businesses to integrate social media strategies across their organization from product development, customer service/support, human resources management, to sales and marketing.