www.wendysoucie.com - Presentation given on 10/19/2011 at the In Business Madison Business Expo held at the Alliant Energy Center. Wendy Soucie is a certified social media strategist providing consulting services to business, organizations and individuals.
Manage and Maximize Your Professional Presence Online InBusiness Madison Business Expo
1.
2. InBusiness
Expo
Oct.
19,
2011
|
Madison,
Wi
! B2B
Experience
–
professional
services,
manufacturing,
engineering,
architecture,
accounCng,
IT
consulCng
service
firms.
! Unique
focus
-‐
technical
products
(Lead
GeneraCon,
Sales,
MarkeCng,
Product
Development)
! 25
years
+
experience
! Based
in
the
Midwest
with
naConal
reach.
3. “If
you
lose
money
for
the
firm
based
on
bad
decisions,
I
will
be
understanding.
If
you
lose
reputa;on
for
the
firm,
I
will
be
ruthless.”
Warren
Buffet
4. Search
For
Your
Online
Brand
! Brand
You
! Company
Brand
! Product
Brand
4
10. Change
Your
Thinking!
! 78%
trust
recommendaCons
from
social
graph
! 90%
of
B2B
buyers
trust
peer
reviews
10
11. ORM:
Paint
Your
Own
Picture
! Aligning
business
goals
&
objecCves
! Get
found
! Have
content
to
share
! Be
serious
about
listening
and
engaging
! Measure
success
11
13. Social
Media
MarkeCng
Framework
Monitor
the
market
conversaCon
IdenCfy
and
Understand
the
impact
Measure,
engage
the
influencers
Rinse,
Repeat
Empower
Maximize
consumer
digital
asset
advocates
distribuCon
Source:
IBM
Sales
Teams
and
the
Business
Value
of
Social
Soiware
2008
14. Goals
for
your
personal
brand?
• Build
professional
network
• Create
buzz
• Trusted
resource
• Promote
yourself
• Grow
revenue
Establish prominence for yourself because it
makes you a little more valuable.
- Scott Monty, Ford Motor Company
22. Establishing
a
profile
The
profile
is
more
than
your
picture
and
name
Ø Consistency
of
brand
message
Ø Claim
profile
name
in
all
places
(www.knowem.com)
Ø Keyword
–
market
phrase
focused
Tip:
Build
it
in
a
separate
word
document
22
22
24. Key
a_ributes
of
any
profile
! Image
–
headshot
of
just
you
! Look
and
feel
–
Website,
Twi_er,
Virtual
CV,
Slideshare
! Link
back
to
key
sites
–
website,
blog,
social
media
link
(www.xeesm.com)
! Profile
name
–
Use
your
real
name.
Know
the
difference
between
personal
profile/company
brand
profile
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30. Get
Facebook
&
Google
together
• Step
One:
Clean
Up
Your
Profile
• Step
Two:
Change
Your
Privacy
SeEngs
to
Public
• Step
Three:
Use
Your
Actual
Name
• Step
Four:
Don’t
Forget
Your
Vanity
URL
–
facebook.com/wendy.soucie
• Step
Five:
Links!
• Wendy
Soucie
on
Facebook“
would
be
a
good
link
but
“Wendy
Soucie
on
Facebook
“
would
not).
• Add
the
properly
worded
link
to
other
social
profiles
31. NCP
Model
-‐
Networking
• Network
size
does
ma_er
31
31
32. Goals
determine
size
of
network
• Sales
and
markeCng
– Large
and
diverse
• Customer
Service
–
broad
• C-‐Level
-‐
possible
selecCve
at
C-‐level
• HR
–
large
at
the
recruiCng
level,
select
at
the
execuCve
level
• Product
Manager
–
broad/
large
or
small
• Engineering
/
Manufacturing
-‐
SelecCve
32
39. Use
ExisCng
Digital
Material
– Emails
>
blog
posts
– Forum
posts
>
blog
posts
– Blog
posts
>
presentaCons
– PresentaCons
>
blogs
– Event
video
>
blog
post
– Interview
clients
>
blog
– Company
info
>
public
reports
– Company
info
>
presentaCons
50. When
things
go
wrong
If
you
find
a
negaCve
situaCon:
! Research
–
what
is
the
truth
! If
not,
provide
the
facts
and
ask
for
correcCons
! If
yes,
then
offer
to
discuss
! Be
ready
to
respond
with
your
own
blog
! Be
honest,
be
transparent
and
LISTEN
51. Avoiding
Bad
Reviews
h_p://540seo.com/are-‐online-‐reviews...-‐your-‐business
53. Make
yourself
a
plan
1. Make
sure
you
are
found
-‐
search
opCmize
digital
assets
2. Manage
it
3. Humanize
your
brand
4. OpCmize
good
news
5. Respond
to
posiCve
and
negaCve
6. Amplify
and
create
evangelists
7. Track
and
measure
55. Wendy
Soucie
ConsulCng
provides:
! Social
media
assessments
! Social
media
strategy
! MarkeCng
best
pracCces
! Thought
leadership
strategies
! Training
on
tools
! ImplementaCon
help
and
coaching
! Manufacturing
experience
! Technical
Product
ExperCse
Social
web
links:
h_p://xeeME.com/wendysoucie
55
55
56. Partnerships
|
Strategic
Alliances
|
Joint
Venture
• Wendy
Soucie
ConsulCng
• Social
Business
ConsulCng
Group
(Sobizco)
• End
Result
MarkeCng
• Nurture
markeCng
and
research
• Social
Media
Academy
• CerCfied
Social
Media
Consultant
• Founding
Member,
Alumni,
Faculty
• Black
Diamond
Consultant
• XeeMe
–
Social
CRM
• Business
Partner
–
Wisconsin
• IA
CerCfied
LinkedIn
and
Social
Media
Trainer
• Images
from
IstockPhoto.com
&
WSC
• Find
me
at
h_p://XeeMe.com/wendysoucie
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