Latinas are grossly underrepresented in executive leadership positions in California corporations, holding only 3.8% of CEO roles despite making up 14% of the state's labor force. The report found that Latinas tend to choose non-business majors and careers that do not directly qualify them for executive roles in finance, operations, and marketing. Additionally, Latinas often struggle to balance career ambitions with family responsibilities and are less willing to sacrifice family for promotions. Despite their growing population and purchasing power, Latinas remain underutilized as leaders in corporate America.
2. HOPE in partnership
with Sempra Energy,
sponsored a research
effort into the status of
Latinas in California
corporations
Two main issues underscored the need for the research:
demonstrated need for women in executive positions in corporations
the changing labor force with a fast-growing Hispanic population.
Latinas currently represent 14% of the labor force in the US.
3. “Missing: Latinas in Executive Leadership in California’s
Corporations 2009” Report
:
1) What percentage of executive leadership • Latinas are grossly underrepresented in
positions do Latinas in California hold? executive leadership (C-level) in California.
• Latinas choose education majors and career
2) Are Latinas qualified to assume executive paths that do not place them as the most
leadership positions? qualified to lead core business functions such
as finance, operations, marketing and legal.
• Latinas, while aspiring to get promotions, often
3) What factors contribute to Latinas being
struggle with personal sacrifices that
promoted to executive positions?
accompany executive positions and the
majority is unwilling to sacrifice family for career
advancement.
4. The Reality…..
Percent of California CEO's by Gender
3.8%
Men
Women
96.2%
Latinas not represented
in pie chart
Yet…..Latinas in California represent 14% of the labor force
or approximately 2 Million people.
Source: US Census and Department Of Labor
10. The Latino “Wallet Power” in the United States
$951 Billion in 2008 ( growth of 350%- 3 X larger )
California responsible for $249 billion (26%)
$1.4 Trillion in 2013
Largest purchasing power than any other group
Source- Selig Center-The Multicultural Economy, 2008