15. Social Media Manager
Project management * Resource planning and coordination (project level) *
Creative ideas for SM channels * SM content planning
* Operative communication with a client
SM Specialists
Content development for SM channels * Channels moderation *
Community management
Social Media Director
SM Analyst
Stats & analytics
SM Production group
Social Media Group Head
Operations (day-by-day) management
(Production level), resources planning
and tracking * Contractors relations
(production) * Presale projects
management, incl. resources
estimates
PR Manager
Media & Analytics Lead
KPIs (determination, tracking) *
General media planning (agency level)
* Contractors relations
(media, analytics) * Media part of
presale projects
Media-planner
Media planning (campaign level)
* Day-by-day tracking
Media&Analytics group
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