TRAFFIC, the wildlife trade monitoring network, in cooperation with the Haikou Branch of CITES Management Authority, the Department of Ocean & Fisheries of Hainan Province, Quinghai Radio, and Tanmen Town Government, hosted a marine turtle advocacy event called “Ocean, Home of Love” last December.

1. PROPOSAL
“Ocean, home of love”
– Marine Turtle Conservation Advocacy Event
Marine Turtle
hosted by TRAFFIC and Hainan News Radio Campaign
cohosted by Haikou Branch of (CITES MA)
the Department of Ocean & Fisheries of Hainan Province TRAFFIC
Qionghai Radio
Tanmen Town Government Dec. 2012
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2. The Marine Turtle Conservation Advocacy event was held in a port in Tanmen – a
small town in Hainan province where the main source of local livelihoods
depends on fishing, unfortunately, outlawed hunting of marine turtles and other
endangered marine species prevail here. Before the event, we dispatched
advocacy posters and pamphlets to local fishermen.
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3. Before the event, advocacy recording was broadcasted around the town. Local
citizens were encouraged to make a pledge to protect marine turtles, not to catch
marine turtles, produce or trade marine turtle products. The youth took the lead
in making this promise.
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4. More than 200 people made a pledge that night.
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5. At 8:30, two famous anchors opened the show by introducing renowned
participants and the theme of the day.
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6. A poem about Ocean and Human was read by deputy director of the
broadcast company. Various presentations created a lovely evening for local
citizens.
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7. After anchors’ introduction and education about how important marine
turtles are to ocean health and biodiversity, people were invited to answer
related questions to win marine turtle stuffed toys, which will remind them
of these lovely creatures in the future.
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8. The show lasted for two and half hours, ended with the song “Ocean, love of
home” performed by a famous celebrity. Local citizens were thrilled to meet
all the famous anchors and stars and got educated about marine turtle
conservation by them.
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9. Hainan News covered the event and emphasized the importance of marine
turtle conservation.
http://www.hntqb.com/hntqb/html/2012-12/22/content_40247.htm?div=0
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10. TRAVEL NEWS CHANNEL,
which is one of the most popular
satellite televisions in China
covered the event in Night News
which is viewed worldwide.
TRAFFIC senior officer was also
interviewed and introduced the
dynamic of marine turtle trade
and advocated for further
protection.
Local fishermen shared the
severe decrease of the live
marine turtles in past years.
Please view the news video from
the link:
http://www.bluehn.com/2012/1221/19403
9.html
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11. TRAVEL CHANNEL whose audience rating ranks number 3 in China also covered
the event which can be viewed worldwide.
Please view the news video from the link:
http://www.bluehn.com/2012/1221/194015.html
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12. TRAFFIC posted 43 live messages
about the event on Weibo,
China’s equivalent of Twitter on
sina.com, generating a number
of comments and new followers.
More than 100,000 media hits by
Weibo users had occurred within
two and half hours after the end
of the event, and the issue of
marine turtle conservation
continues to attract media
interest.
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13. Marine turtle and
other marine
animal protection
pamphlets,
exhibition stands
have been designed
and dispatched in
the event to further
educate local
citizens 。
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