Bob Wyman
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Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Founder, FusionPoint LLC
Secteur d’activité
Advertising / Marketing / PR
À propos
My Focus: Helping clients leverage data and analytic assets to maximize the effectiveness of their sales and marketing decisions. My Experience: 8 years in marketing research at Nielsen and Sami-Burke 10 years in marketing analytics, response measurement and marketing effectiveness 4 years heading up the product development team for a large media buying agency 9 years as founder and President of a sales and marketing analytics and reporting start-up My Roles: Product Development - Data integration, BI/reporting, analytic modeling and what-if simulation, optimization and forecasting capabilities Product Management – Budget Allocation, Demand Planning, Promotion Evaluation, Media Optimiz.
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Mots-clés
sales price promotion fusionpoint marketing simulators waterfall forecasting assortment marketing< project management methodology marekting mix agile mitigation risk dashboard project management analytics bi modeling sign your project is in trouble big data ads analysis datamart tips analytic data integration
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FusionPoint: 11 signs your marketing analytic project may be in trouble

il y a 10 ans • 332 Vues
Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Founder, FusionPoint LLC
Secteur d’activité
Advertising / Marketing / PR
À propos
My Focus: Helping clients leverage data and analytic assets to maximize the effectiveness of their sales and marketing decisions. My Experience: 8 years in marketing research at Nielsen and Sami-Burke 10 years in marketing analytics, response measurement and marketing effectiveness 4 years heading up the product development team for a large media buying agency 9 years as founder and President of a sales and marketing analytics and reporting start-up My Roles: Product Development - Data integration, BI/reporting, analytic modeling and what-if simulation, optimization and forecasting capabilities Product Management – Budget Allocation, Demand Planning, Promotion Evaluation, Media Optimiz.
Mots-clés
sales price promotion fusionpoint marketing simulators waterfall forecasting assortment marketing< project management methodology marekting mix agile mitigation risk dashboard project management analytics bi modeling sign your project is in trouble big data ads analysis datamart tips analytic data integration
Tout plus