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1. © 2009 VMware Inc. All rights reserved
CIM1309: vCAT 3.0: Operating a VMware Cloud
Kevin Lees - Principal Architect – Global Centers of Excellence
Rohan Kalra– Business Solutions Architect, VMware Global Center of Excellence

2. 2
vCAT 3.0: Operating a VMware Cloud
 Introduction
 Cloud Operations
 Executive Summary
 vCloud Architecture Toolkit Overview
 Operating a VMware Cloud
 Closing
 Q&A

3. 3
Presenter(s) Introduction
 Kevin Lees - Principal Architect, Global Centers of Excellence
 Rohan Kalra – Business Solutions Architect, Global Center of
Excellence

4. 4
vCAT 3.0: Operating a VMware Cloud
 Introduction
 Cloud Operations
 Executive Summary
 vCloud Architecture Toolkit Overview
 Operating a VMware Cloud
 Closing
 Q&A

5. 5
Cloud Operations Introduction
 To Be Provided by Marketing

6. 6
vCAT 3.0: Operating a VMware Cloud
 Introduction
 Cloud Operations
 Executive Summary
 vCloud Architecture Toolkit Overview
 Operating a VMware Cloud
 Closing
 Q&A

7. 7
Executive Summary: What Will We Address?
 At the end of this session, participants will:
• Understand WHY VMware created the vCloud Architecture Toolkit and
WHAT it consists of
• Recognize WHY VMware included Operating a VMware Cloud
• Understand WHAT the key underlying concepts of Operating a
VMware Cloud are
• Be able to articulate WHAT each major section includes

8. 8
vCAT 3.0: Operating a VMware Cloud
 Introduction
 Cloud Operations
 Executive Summary
 vCloud Architecture Toolkit Overview
 Operating a VMware Cloud
 Closing
 Q&A

9. 3rd Major Release of vCloud Architecture Toolkit (vCAT)
Industry leading and recognized IP to build, consume and operate a cloud
 Design considerations that establish confidence and credibility
Proven architecture that has become well known for its validity and
effectiveness; 5 releases in 2 years
 Toolkit is based on hundreds of proven customer architectures
 A valuable tool which provides competitive differentiation in the marketplace
vCAT 2.0 2.0.1
vCAT 3.0
Expansion of adjacent technologies
and operational excellence
201220112010
Initial starting point based
on early technology
vCAT 1.0
Q2 Q3 Q4Q1 Q2 Q3 Q4Q1 Q2 Q3 Q4Q1
Mature and incorporating
full vCloud Suite
Best Practices Update
vCAT 1.6

10. 10
“The vCloud Architecture Toolkit (vCAT) provides the
tools and guidance to build, operate and consume an
industry-leading cloud computing infrastructure solution”
FLEXIBLEINSTRUCTIVE VALIDATEDCHARACTERISTICS
Those involved in vCloud Solution planning, design, and implementationTARGET AUDIENCE:
The cloud experts at VMware have created a clear and implementable system
that customers can follow to solve a problem and achieve a specific outcome
EXPERTISE:
DOCUMENT MAP vCAT INTRODUCTION
SERVICE DEFINITIONS
Private | Public
ARCHITECTING a VMware vCloud
Architect | Operate | Consume
IMPLEMENTATION EXAMPLES
Private | Public
COMPONENTS:
HYBRID VMware vCloud
Use Case
Workflow
Examples
Software Toolkit
Examples
Source
Images
Release
Notes
3rd Party Integration
Guidelines
Charter and Scope

11. vCAT is Widely Leveraged (internally & externally)
Audience
 Customers – Definitive source and reference for Architects
 Field and Partners (traditional & SI/SO)
 Sales – credibility (strategic & tactical discussions)
 PSO & SE – architecting the environment (design
considerations)
 VMware GSS – service tickets support resource
 VMware IT
 VMware BUs
Value
 Tool for consultants and architects
 Design considerations and patterns
 Supports: design, deploy, operate, and consume

12. 12
vCAT 3.0: Operating a VMware Cloud
 Introduction
 Cloud Operations
 Executive Summary
 vCloud Architecture Toolkit Overview
 Operating a VMware Cloud
 Closing
 Q&A

13. 13
Why Include Operating a VMware Cloud?
For many
customers,
technology may be
easiest part of
cloud computing
Gartner Data Center Conference
Poll, December 2010
N = 167
What are your three biggest challenges in cloud computing?
Not sure
Business/customer
relationship
Technology
Politics
Service description &
self-service interface
Culture
Funding/chargeback
model
Management and
operations processes
11
31
36
40
46
56
62
80

14. vCAT: Operating a VMware vCloud
Provide practical operations-focused considerations and guidance
based on the vCloud Operations Framework.
Includes organizational, process, and supporting technology
considerations.
Technology
PeopleProcess
Automation Leverage
Ownership

15. vCAT: Operating a VMware vCloud
Contents
• Overview
• Key Underlying Concepts:
• Process Maturity for Cloud Operations
• Cloud Operations Framework
• Changing Role of Information Technology
• Organizing for vCloud Operations
• Cloud Business and Consumer Control
• Cloud Service Control
• Cloud Operations Control
• Cloud Infrastructure Control
• Appendices:
• Compliance Considerations
• Integrating with Existing Enterprise System Management
• Business Continuity

16. 16 Confidential
Process Maturity for Cloud Operations

17. 17 Confidential
Cloud Operations Framework – Current State
End User Computing
Service Portfolio Mgmt
Request Fulfillment
Service Level Mgmt Service Validation & Testing
Service Control
Operations Control
Infrastructure Control
IT Business & Consumer Control
Demand Mgmt
BusinessAlignmentITEfficiency
IT Financial Mgmt IT Vendor Mgmt
Asset & Configuration Mgmt
DemandSupply
Infrastructure Architecture
Services
Infrastructure Engineering
Services
Continuity Mgmt
Access & Security Mgmt
Change Mgmt
Capacity Mgmt
Availability Mgmt
Event, Incident, & Problem
Mgmt
Service Catalog Mgmt
Infrastructure Deployment
Services
Service Desk
IT Strategy & Policy Dev.
Monitoring
Release Mgmt
Service Reporting

18. 18 Confidential
Cloud Operations Framework – Service Broker (target level)
End User Computing
Service Portfolio Mgmt
Provisioning Mgmt
Service Level Mgmt Service Showback &
Metering
Service Development Mgmt
Service Control
Operations Control
Infrastructure Control
IT Business & Consumer Control
Consumer Mgmt &
Reporting
Accounting & Billing
Risk Mgmt Demand Mgmt
BusinessAlignmentITEfficiency
IT Financial Mgmt
IT Vendor Mgmt
Configuration & Compliance
Mgmt
ITBM
DemandSupply
Infrastructure Architecture
Services
Infrastructure Engineering
Services
Availability & Continuity
Mgmt
Integration & Automation Mgmt
Consumer Self-Service
Catalog ManagementConsumer
Management
Access & Security Mgmt
Change Mgmt
Capacity Mgmt
Performance Mgmt Analytics, Trending & Metrics
Monitoring, Event, Incident,
& Problem Mgmt
Proactive Operations Management
IT Risk Mgmt
IT Governance
Release Mgmt
Infrastructure Deployment
Services
IT Strategy & Policy Dev.
Service DeskService Catalog Mgmt
Service Design &
Development)
Request Fulfillment
Provisioning Management
Service Reporting
Service Governance & Lifecycle Mgmt
Focus shifts to
consumer on-
demand, self-
service provisioning
Fully implemented
service orientation;
introduce service
cost showback
Efficiency gains
through purpose-
built, integrated tool
implementation
Efficiency gains
through purpose-
built, integrated tool
implementation
Proactive
Operations through
automation &
purpose-built,
integrated tool
implementation
Efficiency gains
through automation
& purpose-built,
integrated tool
implementation

19. 19 Confidential
Cloud Operations Framework – Strategic Differentiator (Future Vision)
End User Computing
Service Portfolio Mgmt
Provisioning Mgmt
Service Level Mgmt Service Chargeback &
Metering
Service Development Mgmt
Service Control
Operations Control
Infrastructure Control
IT Business & Consumer Control
Consumer Mgmt &
Reporting
Accounting & Billing
Risk Mgmt Demand Mgmt
Integration & Automation
Mgmt
BusinessAlignmentITEfficiency
IT Financial Mgmt
IT Vendor Mgmt
Configuration & Compliance
Mgmt
ITBM
DemandSupply
Availability & Continuity
Mgmt
Integration & Automation Mgmt (vCO)
Consumer Service Catalog
ManagementConsumer
Management
(Monaro, Horizon)
Access & Security Mgmt
Change Mgmt
Capacity Mgmt
Performance Mgmt Analytics, Trending & Metrics
Monitoring, Event, Incident,
& Problem Mgmt
Proactive Operations Management
(vCOPS Suite, vFabric APM), vShield
IT Risk Mgmt
IT Governance
(Digital Fuel)
Release Mgmt
Deployment Mgmt
Provisioning Management
(VSM-CP, vFabric
AppDirector, vSphere 5
Image Builder & Auto
Deploy)
IT Strategy & Policy Dev.
Service Desk
Service Design &
Development
(vFabric AppDirector,
VCOPS Chargeback)
Service Governance & Lifecycle Mgmt
(Digital Fuel)
End User Computing
Service Control
Operations Control
IT Business & Consumer Control
IT Financial & Risk Mgmt
BusinessAlignmentITEfficiency
IT Vendor Mgmt
ITBM
DemandSupply
Consumer Mgmt &
Reporting
Demand Mgmt Consumer Self-Service
Management
Service Development Mgmt
Service Development Mgmt
Capacity Mgmt
Change Mgmt
Service Level Mgmt
Integration & Automation Mgmt
Accounting & Billing
IT Governance
Compliance Mgmt
Predictive Operations Mgmt
Service Portfolio Mgmt
Architecture & Engineering
ServicesService Design &
Development
IT Strategy & Policy Dev.
Security Management
Service Governance & Lifecycle Mgmt
Continuity MgmtOperations ManagementProvisioning Management
Consumer Service Catalog
ManagementConsumer
Management
Infrastructure Control
Infrastructure Architecture
Services
Infrastructure Engineering
Services
Infrastructure Deployment
Services

20. 20 Confidential
Changing Role of Information Technology
Supplier Consumer
Economy
ValueProvision
Agility

21. 21 Confidential
Private Public
Hybrid
Changing Role of Information Technology: IT As A Service
End User Computing
End User Computing
as a Service
Cloud Application Platform
Applications as a Service
Cloud Infrastructure &
Management
Infrastructure
as a Service
Service Catalog
TechnologyServicesBusinessServices
Consumer
$
Service
Specifications
SLM w/SLA’s
Service Costing
Chargeback
Metering

22. 22
Infrastructure
Application Development
On-Demand IT
Organizing for Cloud Operations

23. 23
Infrastructure
Application Development
Service Broker
Tenant Operations
Organizing for Cloud Operations

24. 24
CIO
IT Business & Product Operations IT System Operations
Tenant
Operations
Enterprise
Architecture
IT Governance
IT Strategy &
Planning Analyst
Application
Services
Operations
Control
Infrastructure
Control
Network, Storage &
Systems Engineers
& Admin(s)
Application & DB
Architect
Application & DB
Developer(s)
IT Security
Application & DB
QA
Application & DB
Admins
OS Specialist(s)
Datacenter Facilities
= Core Cloud CoE
Security
Architect
Cloud
Administrator(s)
Enterprise
Architect
= Cloud CoE Champions
Cloud Service
Architect(s)
Cloud Service
Portfolio
Manager
Service Desk
Traditional
Operations Mgmt
Cloud Analyst(s)
Cloud Integration
& Automation
Developer(s)
Cloud
Consumer
Manager(s)
Application & DB
Architect
Application & DB
Developer(s)
Cloud Service
Owner(s)IT Financial
Analyst
IT Risk Analyst
IT Demand
Analyst
IT Vendor
Manager
Cloud Infrastructure
Architect(s)
PMO
Cloud Service
Developer(s)
Cloud Service
Analyst(s)
Service Broker
Organizing for Cloud Operations

25. 25
Executive Sponsor
Leader
Architect(s)
Analyst(s)
Administrator(s)
Executive Sponsor
IT Governance
Cloud Tenant Operations
Physical Networking
Physical Storage
Security Service Desk
Leader
Architect(s)
Analyst(s)
Administrator(s)
Developer(s)
Traditional Operations
Management Teams
Physical Systems
OS Specialist(s)
Enterprise Architect
Service Broker
Organizing for Cloud Operations

26. 26 Confidential
Cloud Business & Consumer Control
End User ComputingIT Business & Consumer Control
Consumer Mgmt &
Reporting
Accounting & Billing
Risk Mgmt Demand Mgmt
IT Financial Mgmt
IT Vendor Mgmt
Consumer Self-
Service Catalog
Management
IT Risk Mgmt
IT Strategy & Policy
Development

27. 27 Confidential
Cloud Service Control
End User Computing
End User Computing
Service Portfolio
Mgmt
Service Level Mgmt Service Showback
& Metering
Service
Development Mgmt
Service Control
Service Desk
Service Catalog
Mgmt

28. 28 Confidential
Cloud Operations Control
End User Computing
Operations Control
Configuration &
Compliance Mgmt
Availability & Continuity
Mgmt
Integration & Automation Mgmt
Access & Security
Mgmt
Change Mgmt
Capacity Mgmt
Performance Mgmt Analytics, Trending &
Metrics
Monitoring, Event,
Incident, & Problem
Mgmt
Release Mgmt
Provisioning Mgt

29. 29 Confidential
Cloud Infrastructure Control
End User Computing
Infrastructure Control
Infrastructure
Architecture Services
Infrastructure
Engineering Services
Infrastructure
Deployment Services

30. 30
vCAT 3.0: Operating a VMware Cloud
 Introduction
 Cloud Operations
 Executive Summary
 vCloud Architecture Toolkit Overview
 Operating a VMware Cloud
 Closing
 Q&A

31. 31 Confidential
Closing
31
You now understand WHY VMware developed and published the
vCloud Architecture Toolkit including Operating a VMware Cloud
You should now have a basic understanding of the key underlying
concepts driving WHAT Operating a VMware Cloud contains
You can now articulate WHAT each major section of Operating a
VMware Cloud consists of



The vCloud Architecture Toolkit is an indispensible tool to help your
IT organization begin OR accelerate their Cloud journey

32. 32 Confidential
For More Information on the vCloud Architect Toolkit
http://www.vmware.com/go/vcat

33. 33
vCAT 3.0: Operating a VMware Cloud
 Introduction
 Cloud Operations
 Executive Summary
 vCloud Architecture Toolkit Overview
 Operating a VMware Cloud
 Closing
 Q&A

34. 34 Confidential
Questions?
Thank you!