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1. Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
Cisco
Service Oriented
Infrastructure
Bernie Trudel, btrudel@cisco.com
Cloud Technology CTO, Cisco APAC
July 21, 2011

2. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 2
 Introduction
 Unified Service Delivery Architecture
 Unified Computing System
 Network Hypervisor
 Service Automation & Assurance

3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Data Center/Cloud
IT Initiatives
Business Value
Data Center Transformation
New Service
Creation and
New Business
Models
Cost
Reduction
and Revenue
Generation
Governance
and Risk
Management
Virtualization
Consolidation
Application
Integration
Compliance
Cloud Services

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Cost
Utilization
Consolidation
Scale
Availability
Predictability
IT agility
IT competitiveness
IT as a Service
BU charge Back
BusinessDrivers
Cost/ROI
DR/BC
Overflow/
Burst Cap
Server
Virtualization
Hybrid
Cloud
PODs
e.g. Vblock
Private
Cloud
Transition Stages
Simple Application Sophisticated
Resource Provisioning
Orchestration
Hybrid Cloud
Security
Compliance
Acceptable SLAs
2 431
2
4
3
1
3rd-Party Integration
•ITSM Workflow
•CMDB
Service Assurance
Service Culture
Metering/Billing
Service Catalog
Dev/Test
R&D
App Testing
Pre-production
Production
DR/BC
Demand Driven
Web Farms
Portals
Infrastructure Services
Critical Apps
By Function
By Department
By Application Type
Automation
Requirement
Cost & TTM Threshold
Inefficiency Tolerance Zone

5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
CloudHostedArchitectures
Orchestration Automation
ServiceAssurance

6. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 6
 Introduction
 Unified Service Delivery Architecture
 Unified Computing System
 Network Hypervisor
 Service Automation & Assurance

7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
IaaS• Compute on Demand
• Storage on Demand
• Virtual Data Center
• Capacity on Demand
• Virtual Desktop
• Backup/Restore
• Disaster Recovery
• Upgrade & change mgmt
PaaS• Application Platforms
• Application Stores
• Middleware on Demand
• Messaging on Demand
• Integration on Demand
• Database on Demand
SaaS• Business Applications
• Back Office Applications
• Marketing Applications
• Data Processing/BI
• Consumer Applications
• IT Operations/ITSM

8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Enterprise
Network
Cloud Service
Provider
Network Service
Provider
Enterprise IT Capability
Cloud OS Cloud OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
Cisco is in the unique position to combine several best of
breed platform offerings as an integrated cloud solution……
Requires test, implementation, integrated delivery
Network Transport Virtualization (VPN)
Network Services (Security, Performance, Monitoring)
IP-NGN
VMDC
VMDC

9. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Unified Service Delivery Architecture
Foundation for Service Provider Cloud/Managed Services
Unified
Service Delivery
SP Data Center
Communication
IP NGN
Unified
Computing
Third Party
Virtualization
Unified
Fabric
Nexus Family
Nexus 1000V
Unified
Computing
System
Media Aware
Distribution
Peering and
Interconnect
Network
Intelligence
and Quality
Security and
Application
Performance
Video Delivery
Product Suite
IOS, IOS-XR,
Medianet
APM, WAAS,
Mgd. Security
CRS / ASR
Families

10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
10
End-to-end Services Assurance
• SPs/MSPs can differentiate by providing end-to-end SLAs as opposed to
resource-specific SLAs
• Cisco can uniquely support end-to-end monitoring and service delivery assurance
for Cloud-based services
• APM (Application Performance Mgmt) provides a foundation that is being
extended into the Data Center
Nexus 7k
Nexus 7k
Nexus 1k, UCS
Nexus 5k
Cat6k
Services
MDS
WAN
Edge
DC
Core
DC
Aggregation
DC
Access
Storage
Branches SP Core
Network
Multi-Tenant Virtualized
SP Data Center
Managed Service
SLA Scope
CPE
CPE
Visibility Optimization Control
CPE

11. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 11
 Introduction
 Unified Service Delivery Architecture
 Unified Computing System
 Network Hypervisor
 Service Automation & Assurance

12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Mgmt Server
Unified Computing System – WHY?
Mgmt ServerMgmt Server •Embed management
•Unify fabrics
•Optimize virtualization
•Remove unnecessary
–switches,
–adapters,
–management modules
•Less than 1/2 the support
infrastructure for a given
workload

13. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Unified Computing Innovations
Servers Network
Storage
Access
Embedded
S/W
Embedded
Device
Management
Unified Fabric
Embedded – Multi
Role Management
Dynamic Provisioning
Service Profiles

14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Unified Computing Innovations
Servers Network
Storage
Access
Embedded
S/W
Embedded
Device
Management
Extended Memory
Technology
Virtualized Adapter

15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
1515
Cisco UCS: A Full Compute Portfolio
Blade
Rack
New2-Socket
2-Socket
Cisco Extended
Memory Technology
4-Socket
Virtualization
Compute
Network and
Storage
Access
New
New

16. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 16
 Introduction
 Unified Service Delivery Architecture
 Unified Computing System
 Network Hypervisor
 Service Automation & Assurance

17. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
18
Nexus / UCS / ASA / etc.
Simple Network Container within DC
Policy-based VM
Connectivity
Network and Security
Service Portability
Maintains Wire-once
Operations Model
Cisco VN-Link: Virtual Network Link
Nexus 1000v + vNIC Nexus 1000v + vNIC Nexus 1000v + vNIC
App
OS
VLAN
210
QoS
Priority
 Network policies assigned to each virtual machine instance
 Automatic network configuration based on policies
 Policies travel with VM instances during re-provisioing and
vMotion events

19. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
1. Remote access MPLS
2. Remote access Internet
3. NC Public Routable
4. NC Unrouted
5. Add tenant unprotected private zone
6. Add tenant protected private zone
7. Add new Zone to existing Firewall
8. Add new Zone with new Firewall
9. Add one-armed load balancer
10. Public Access two tiered with Firewall
11. Public Access with Service VM
12. Public Access two tiered with Firewall
13. Public Access two tiered with Firewall and
Load Balancer
14. Public Access two tiered with Firewall and
Load Balancer (NAT)
15. Public Access with Service VM and
Protected Zone

20. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 20
 Introduction
 Unified Service Delivery Architecture
 Unified Computing System
 Network Hypervisor
 Service Automation & Assurance

21. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Service Lifecycle Management
Service Creation
and Selection
Implementation
and Marketing
Service Instantiation
and Operation
Service Consumption
and Assurance
Metering/Billing
and Optimization
Business Demand
and Marketplace
Service Catalogue
Service Provisioning,
Time to Market
Dynamic provisioning,
scaling & de-provision
Service Set-up and
Orchestration
Monitor SLA and make
required changes
Monitor Resource
Usage
Measure customer
satisfaction and provide
control/visibility
Provide view of SLA and
consumption
Integrated
Service
Automation and
Assurance
Align IT with Business
Optimize the service to
better meet demand
Capacity Planning and
Projection
CA Capacity Manager,
CA NetQoS, CA APM
CA Service Catalog
CA Automation Suite
CA Process Automation
CA Automation Suite
CA Service Assurance
CA Business Service
Insight, CA Service
Operations Insight
CA NetQoS, CA APM
CA Business Service
Insight, CA Capacity
Manager
CA Business Service
Insight, CA Capacity
Manager
CA Service Operations
Insight, CA Service Desk
CA CMDB CA Catalyst

22. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
User Portal
Service Catalog
Orchestration
Oprerations
Workflow
Compute Network Storage
Abstracted Cloud
Operational Model
Abstracted
Service/Topology Model
Abstracted Business
Model
OverDrive Network Hypervisor NSV
REST
REST
OverDrive Network Hypervisor
Service Automation of Cisco Infrastructure
Simplified Service
Management Stack

23. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
CA Spectrum
Infrastructure
Manager
CA eHealth
Performance
Manager
CA NetQoS
Suite
CA Application
Performance
Manager
CA Service
Operations
Insight
CA Service Assurance Suite
Compute
Network Storage
Applications
Services
Discover
Understand
Observe
Optimize
Traffic Flows
Simplified Service
Assurance Stack
Service Assurance of Cisco Infrastructure