SlideShare une entreprise Scribd logo
1  sur  22
Télécharger pour lire hors ligne
   The NHS aim to provide
    high-quality, effective
    health-care for its patients,
    and also aims to raise
    awareness of issues surrounding general health.

   The college nurse and Ian Perrier/the Cash Clinic,
    aim to raise awareness about the college‟s drop-
    in sessions and encourage more students to seek
    help with any health-related query they may
    have.
The possible options the client provided us
were:

 Sexual Health
 Obesity
 Smoking
 Mental health
 Alcohol Awareness
   I chose to research alcohol
    awareness as it‟s something
    that     affects     a    large
    percentage of teenagers and
    can have major health
    implications     that    young
    people     don‟t    take    into
    account.

   The Big College Health Check
    - these graphs indicate the
    frequency of student alcohol
    consumption, as well as how
    receptive they are to college
    support services.

   The focus group carried out
    towards the end of last year –
    indicated students weren‟t
    aware of the college nurse‟s
    location/times of availability.
   The campaign is targeted at young people aged
    16-19.

   Demographics = aimed at young people in the
    Darlington area, and is also aimed at all socio-
    economic groupings.

   It is common for young people to be unreceptive
    towards health-related campaigns.

   The majority of young people partake in activities that involve drinking excessively,
    smoking, and, in some cases, taking drugs.

   Secondary audience = older students/parents/younger students.
My Aims
   To remove potential AIDA barriers.

   To encourage students to seek help
    from college nurse/Cash clinic.

    To raise awareness of         issues
    surrounding binge drinking.
Genre Research
viral advertising:
 Viral     advertising is a
    means of communicating
    advertising messages via
    the internet.
 Is viewed as a „word of
    mouth‟ tactic – cheaper
    because of this.
 It encourages people to
    spread     the    message
    along voluntarily.
Genre Research
social advertising:
    Usually consists of adverts that portray
     negative and realistic imagery regarding
     a particular topic.

10 golden rules:
    De-saturated colours
    Images deploy realism
    Comparisons are invited
    Audiences empathise
    Absence becomes presence
    Adverts are instructional
    Second person narration is compulsory
    Lighting is dramatic/shadows are your
     friend.
    Copy can be more extensive
    Refer to your audience pictorially

   This research has helped me in the way
    that it gave me a clearer understanding
    of what elements are most effective to
    use in my campaign.

   It also indicated to me that even
    elements such as lighting and the amount
    of imagery or text used can make a big
    difference in the campaign‟s delivery.
Genre used in Campaign:
   For my campaign, I decided to use social
    advertising to convey my message to the
    audience.

Which did I choose?
 I chose to cultivate de-saturated colours,
   realistic imagery, audience empathy,
   second           person        narration,
   dramatic/shadowed lighting, and pictorial
   tactics into my campaign.
Audience Testing Results
My second campaign of the two was put
   forward.

Quotes:
 “The magazine layout is colourful and
   eye-catching, but at the same time it‟s
   not too cluttered with images and text,
   so it‟s not off-putting”.

   “The email is effective because nearly
    all young people use the internet, so
    everyone will see it”.

   “I like true stories, but the story about the
    girl killing her boyfriend is a bit extreme
    and surreal”.

   “The magazine cover might be even
    more effective if there‟s an advice
    column on there for students to mail
    their concerns in”.
Viability Research
   Total income    for   campaign    =
    £10,000.

   Whilst carrying out the research, I
    found out my second campaign
    (and chosen campaign) is more
    expensive to produce than the
    other initial campaign.

   Campaign’s total expenditure =
    £5,084.

   Campaign’s net profit = £4,916.

   Although it’s more expensive to
    produce, it was the favoured
    campaign of the three.
 An A4 magazine cover
 A magazine single page article
 An A4 poster
 An email
 Minor elements = badges and T-shirts
   Magazine research

 As media prod
 Magazine powerpoint


   Analyse a magazine
• Title “Drunk Weekly” – spin on mags such
as “U.S. Weekly”.
• Advertising elements (“Picture of the
Week”, “Magazine Quiz” etc) to lure
audience in.
• Message from the NHS – to let audience
know who’s associated with mag.
• Free “gifts” to attract audience to buying
magazine.
• Dimmed, de-saturated realistic imagery –
to emphasise negative light on binge
drinking/enable audience to relate to
imagery.
• Advice column – to ensure the audience
feel as though the NHS genuinely care.
• Cheap to avoid putting audience off
buying it.
• True stories – shocking and will leave
audience wanting to find out what
happened.

• Imagery – young girl looking depressed
with what she’s done – adds to dark,
negative feel of article.

• Story gives off the message that drinking
too much alcohol can lower your senses –
can result in severe consequences.
• Dead boy lying with cuts and bruises –
shocking and morbid – shows extent of
damage binge drinking can cause.

• Imagery – will make audience look twice
with its shock-factor.

• Boy – labelled with “Still dying for a
drink?” sign – gives off impression he’s
just another labelled “statistic”.

• Lighting over imagery – will be narrow
and de-saturated to emphasise negative
message.
My Campaign:
   Email
• Boyfriend slumped over grave crying;
evokes sympathetic response from
audience.
• “Fun-loving and always loved a good
party” engraved on gravestone – shows
you don’t have to be a bad person to die of
alcoholism.
• Dates of birth and death on gravestone –
indicates she’s 18; enables audience to
relate to it more.
My Campaign:
 Minor elements
   Minor elements such as
    badges and T-shirts –
    tactic   to    familiarize
    audience with campaign.

   Maintains campaign‟s
    slogan.

   Consists of little text and
    eye-catching colours.
Brand Identity – how do all the ideas
  link together?
   The campaign‟s slogan – “Still dying for a drink?”

   Same title font for both the magazine cover and
    article – enables audience to associate ideas with
    each other.

   Shocking     and  realistic imagery    consistent
    throughout campaign – familiarizes audience with
    calibre of campaign‟s imagery.

    NHS logo is present on all ideas – indicates who‟s
    associated with campaign.
   A4 magazine pages and posters = 1000.

   Badges and T-shirts = 500.

   The magazine will be distributed within the
    college; the posters will be put up in
    corridors and toilets.

   Final cost to distribute campaign = £5,071
Recap of Aims:
   To remove potential AIDA barriers.

   To encourage students to seek help
    from college nurse/Cash clinic.

    To raise awareness of         issues
    surrounding binge drinking.
Alcohol awareness   powerpoint presentation

Contenu connexe

Tendances

Tobacco 101 powerpoint
Tobacco 101 powerpointTobacco 101 powerpoint
Tobacco 101 powerpointvincedzieg
 
SUICIDE & ITS REAL FACTS by BR. SARATH THOMAS CHAMAKALAYIL, sarathcthomas@gm...
SUICIDE &  ITS REAL FACTS by BR. SARATH THOMAS CHAMAKALAYIL, sarathcthomas@gm...SUICIDE &  ITS REAL FACTS by BR. SARATH THOMAS CHAMAKALAYIL, sarathcthomas@gm...
SUICIDE & ITS REAL FACTS by BR. SARATH THOMAS CHAMAKALAYIL, sarathcthomas@gm...Sarath Thomas
 
Alcoholism - Sign, Effects, Threats, Treatment
Alcoholism - Sign, Effects, Threats, TreatmentAlcoholism - Sign, Effects, Threats, Treatment
Alcoholism - Sign, Effects, Threats, TreatmentAaron Joshua
 
13 Mental Health Problem for elderly
13 Mental Health Problem for elderly13 Mental Health Problem for elderly
13 Mental Health Problem for elderlyMahendra Poudel
 
Substance Abuse and Addiction
Substance Abuse and AddictionSubstance Abuse and Addiction
Substance Abuse and AddictionRobin Victor
 
Preventing Suicide: National Suicide Prevention Week
Preventing Suicide: National Suicide Prevention WeekPreventing Suicide: National Suicide Prevention Week
Preventing Suicide: National Suicide Prevention WeekEPIC Health
 
Smoking Facts
Smoking FactsSmoking Facts
Smoking FactsVR M
 
Drug & substance abuse Marijuana, Cocaine, Heroine, alcohol and prescription...
Drug  & substance abuse Marijuana, Cocaine, Heroine, alcohol and prescription...Drug  & substance abuse Marijuana, Cocaine, Heroine, alcohol and prescription...
Drug & substance abuse Marijuana, Cocaine, Heroine, alcohol and prescription...OrnellaRN
 
Teen Drinking Powerpoint
Teen Drinking PowerpointTeen Drinking Powerpoint
Teen Drinking Powerpointjdog916
 

Tendances (20)

Tobacco 101 powerpoint
Tobacco 101 powerpointTobacco 101 powerpoint
Tobacco 101 powerpoint
 
SUICIDE & ITS REAL FACTS by BR. SARATH THOMAS CHAMAKALAYIL, sarathcthomas@gm...
SUICIDE &  ITS REAL FACTS by BR. SARATH THOMAS CHAMAKALAYIL, sarathcthomas@gm...SUICIDE &  ITS REAL FACTS by BR. SARATH THOMAS CHAMAKALAYIL, sarathcthomas@gm...
SUICIDE & ITS REAL FACTS by BR. SARATH THOMAS CHAMAKALAYIL, sarathcthomas@gm...
 
Violence
ViolenceViolence
Violence
 
Alcohol: The Drink, The Addiction and the Solution
Alcohol: The Drink, The Addiction and the SolutionAlcohol: The Drink, The Addiction and the Solution
Alcohol: The Drink, The Addiction and the Solution
 
Alcohol
AlcoholAlcohol
Alcohol
 
Alcoholism - Sign, Effects, Threats, Treatment
Alcoholism - Sign, Effects, Threats, TreatmentAlcoholism - Sign, Effects, Threats, Treatment
Alcoholism - Sign, Effects, Threats, Treatment
 
Alcoholism
AlcoholismAlcoholism
Alcoholism
 
13 Mental Health Problem for elderly
13 Mental Health Problem for elderly13 Mental Health Problem for elderly
13 Mental Health Problem for elderly
 
Alcoholism
AlcoholismAlcoholism
Alcoholism
 
Alcoholism
AlcoholismAlcoholism
Alcoholism
 
Substance Abuse and Addiction
Substance Abuse and AddictionSubstance Abuse and Addiction
Substance Abuse and Addiction
 
Smoking and It's Ill Effects by Dr. Aditya Agrawal
Smoking and It's Ill Effects by Dr. Aditya AgrawalSmoking and It's Ill Effects by Dr. Aditya Agrawal
Smoking and It's Ill Effects by Dr. Aditya Agrawal
 
SUICIDE
SUICIDESUICIDE
SUICIDE
 
Substance Abuse: Grade 7
Substance Abuse: Grade 7Substance Abuse: Grade 7
Substance Abuse: Grade 7
 
Preventing Suicide: National Suicide Prevention Week
Preventing Suicide: National Suicide Prevention WeekPreventing Suicide: National Suicide Prevention Week
Preventing Suicide: National Suicide Prevention Week
 
Smoking Facts
Smoking FactsSmoking Facts
Smoking Facts
 
Smoking
SmokingSmoking
Smoking
 
Alcoholismo
AlcoholismoAlcoholismo
Alcoholismo
 
Drug & substance abuse Marijuana, Cocaine, Heroine, alcohol and prescription...
Drug  & substance abuse Marijuana, Cocaine, Heroine, alcohol and prescription...Drug  & substance abuse Marijuana, Cocaine, Heroine, alcohol and prescription...
Drug & substance abuse Marijuana, Cocaine, Heroine, alcohol and prescription...
 
Teen Drinking Powerpoint
Teen Drinking PowerpointTeen Drinking Powerpoint
Teen Drinking Powerpoint
 

Similaire à Alcohol awareness powerpoint presentation

Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Socmarket
 
Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Socmarket
 
The Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
The Student Room - MWL15 Tips to Gain the Loyalty of Young ConsumersThe Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
The Student Room - MWL15 Tips to Gain the Loyalty of Young ConsumersThe Student Room Group
 
Social Marketing
Social MarketingSocial Marketing
Social MarketingSocmarket
 
Task One // Research Re-Draft
Task One // Research Re-DraftTask One // Research Re-Draft
Task One // Research Re-DraftRichardBurnn
 
Media Campaign for health promotion
Media Campaign for health promotionMedia Campaign for health promotion
Media Campaign for health promotionDina m.
 
Working 4 Purpose campaign
Working 4 Purpose campaignWorking 4 Purpose campaign
Working 4 Purpose campaignErin Stehlik
 
Social action campaign ideas
Social action campaign ideasSocial action campaign ideas
Social action campaign ideashannahwoollaston
 
Chwayita January Portfolio
Chwayita January PortfolioChwayita January Portfolio
Chwayita January PortfolioChwayita January
 
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...JSI
 
Multichannel Marketing for the Small Nonprofit
Multichannel Marketing for the Small NonprofitMultichannel Marketing for the Small Nonprofit
Multichannel Marketing for the Small NonprofitJulia Campbell
 
Task 2 improved
Task 2 improvedTask 2 improved
Task 2 improvedtayler1996
 
Social action case studies
Social action case studiesSocial action case studies
Social action case studiesHannahMizen
 
Task 1 Charity Campaign Poster Analysis
Task 1 Charity Campaign Poster AnalysisTask 1 Charity Campaign Poster Analysis
Task 1 Charity Campaign Poster AnalysisHatieBruton
 
Account Planning Portfolio (Draft) - Jason Potteiger
Account Planning Portfolio (Draft) - Jason PotteigerAccount Planning Portfolio (Draft) - Jason Potteiger
Account Planning Portfolio (Draft) - Jason PotteigerJason Potteiger
 

Similaire à Alcohol awareness powerpoint presentation (20)

Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.
 
Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.Draft6 Carl2008. Presentation.
Draft6 Carl2008. Presentation.
 
Soap
SoapSoap
Soap
 
The Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
The Student Room - MWL15 Tips to Gain the Loyalty of Young ConsumersThe Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
The Student Room - MWL15 Tips to Gain the Loyalty of Young Consumers
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
 
Task 1
Task 1Task 1
Task 1
 
Task One // Research Re-Draft
Task One // Research Re-DraftTask One // Research Re-Draft
Task One // Research Re-Draft
 
Pitch
PitchPitch
Pitch
 
Advertising Essay
Advertising EssayAdvertising Essay
Advertising Essay
 
Media Campaign for health promotion
Media Campaign for health promotionMedia Campaign for health promotion
Media Campaign for health promotion
 
Working 4 Purpose campaign
Working 4 Purpose campaignWorking 4 Purpose campaign
Working 4 Purpose campaign
 
Social action campaign ideas
Social action campaign ideasSocial action campaign ideas
Social action campaign ideas
 
Chwayita January Portfolio
Chwayita January PortfolioChwayita January Portfolio
Chwayita January Portfolio
 
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...
Binge-Free 603: What's Your Reason? Preventing Binge Drinking in Young Adults...
 
Multichannel Marketing for the Small Nonprofit
Multichannel Marketing for the Small NonprofitMultichannel Marketing for the Small Nonprofit
Multichannel Marketing for the Small Nonprofit
 
Task 2 improved
Task 2 improvedTask 2 improved
Task 2 improved
 
Task 1
Task 1 Task 1
Task 1
 
Social action case studies
Social action case studiesSocial action case studies
Social action case studies
 
Task 1 Charity Campaign Poster Analysis
Task 1 Charity Campaign Poster AnalysisTask 1 Charity Campaign Poster Analysis
Task 1 Charity Campaign Poster Analysis
 
Account Planning Portfolio (Draft) - Jason Potteiger
Account Planning Portfolio (Draft) - Jason PotteigerAccount Planning Portfolio (Draft) - Jason Potteiger
Account Planning Portfolio (Draft) - Jason Potteiger
 

Dernier

ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfSpandanaRallapalli
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxRaymartEstabillo3
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17Celine George
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfUjwalaBharambe
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxOH TEIK BIN
 
Romantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxRomantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxsqpmdrvczh
 
Atmosphere science 7 quarter 4 .........
Atmosphere science 7 quarter 4 .........Atmosphere science 7 quarter 4 .........
Atmosphere science 7 quarter 4 .........LeaCamillePacle
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
Hierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementHierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementmkooblal
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfMr Bounab Samir
 

Dernier (20)

ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdf
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptxEPANDING THE CONTENT OF AN OUTLINE using notes.pptx
EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
 
How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17How to Configure Email Server in Odoo 17
How to Configure Email Server in Odoo 17
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
 
Solving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptxSolving Puzzles Benefits Everyone (English).pptx
Solving Puzzles Benefits Everyone (English).pptx
 
9953330565 Low Rate Call Girls In Rohini Delhi NCR
9953330565 Low Rate Call Girls In Rohini  Delhi NCR9953330565 Low Rate Call Girls In Rohini  Delhi NCR
9953330565 Low Rate Call Girls In Rohini Delhi NCR
 
Romantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptxRomantic Opera MUSIC FOR GRADE NINE pptx
Romantic Opera MUSIC FOR GRADE NINE pptx
 
Atmosphere science 7 quarter 4 .........
Atmosphere science 7 quarter 4 .........Atmosphere science 7 quarter 4 .........
Atmosphere science 7 quarter 4 .........
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
Hierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of managementHierarchy of management that covers different levels of management
Hierarchy of management that covers different levels of management
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 

Alcohol awareness powerpoint presentation

  • 1.
  • 2. The NHS aim to provide high-quality, effective health-care for its patients, and also aims to raise awareness of issues surrounding general health.  The college nurse and Ian Perrier/the Cash Clinic, aim to raise awareness about the college‟s drop- in sessions and encourage more students to seek help with any health-related query they may have.
  • 3. The possible options the client provided us were:  Sexual Health  Obesity  Smoking  Mental health  Alcohol Awareness
  • 4. I chose to research alcohol awareness as it‟s something that affects a large percentage of teenagers and can have major health implications that young people don‟t take into account.  The Big College Health Check - these graphs indicate the frequency of student alcohol consumption, as well as how receptive they are to college support services.  The focus group carried out towards the end of last year – indicated students weren‟t aware of the college nurse‟s location/times of availability.
  • 5. The campaign is targeted at young people aged 16-19.  Demographics = aimed at young people in the Darlington area, and is also aimed at all socio- economic groupings.  It is common for young people to be unreceptive towards health-related campaigns.  The majority of young people partake in activities that involve drinking excessively, smoking, and, in some cases, taking drugs.  Secondary audience = older students/parents/younger students.
  • 6. My Aims  To remove potential AIDA barriers.  To encourage students to seek help from college nurse/Cash clinic.  To raise awareness of issues surrounding binge drinking.
  • 7. Genre Research viral advertising:  Viral advertising is a means of communicating advertising messages via the internet.  Is viewed as a „word of mouth‟ tactic – cheaper because of this.  It encourages people to spread the message along voluntarily.
  • 8. Genre Research social advertising:  Usually consists of adverts that portray negative and realistic imagery regarding a particular topic. 10 golden rules:  De-saturated colours  Images deploy realism  Comparisons are invited  Audiences empathise  Absence becomes presence  Adverts are instructional  Second person narration is compulsory  Lighting is dramatic/shadows are your friend.  Copy can be more extensive  Refer to your audience pictorially  This research has helped me in the way that it gave me a clearer understanding of what elements are most effective to use in my campaign.  It also indicated to me that even elements such as lighting and the amount of imagery or text used can make a big difference in the campaign‟s delivery.
  • 9. Genre used in Campaign:  For my campaign, I decided to use social advertising to convey my message to the audience. Which did I choose?  I chose to cultivate de-saturated colours, realistic imagery, audience empathy, second person narration, dramatic/shadowed lighting, and pictorial tactics into my campaign.
  • 10. Audience Testing Results My second campaign of the two was put forward. Quotes:  “The magazine layout is colourful and eye-catching, but at the same time it‟s not too cluttered with images and text, so it‟s not off-putting”.  “The email is effective because nearly all young people use the internet, so everyone will see it”.  “I like true stories, but the story about the girl killing her boyfriend is a bit extreme and surreal”.  “The magazine cover might be even more effective if there‟s an advice column on there for students to mail their concerns in”.
  • 11. Viability Research  Total income for campaign = £10,000.  Whilst carrying out the research, I found out my second campaign (and chosen campaign) is more expensive to produce than the other initial campaign.  Campaign’s total expenditure = £5,084.  Campaign’s net profit = £4,916.  Although it’s more expensive to produce, it was the favoured campaign of the three.
  • 12.  An A4 magazine cover  A magazine single page article  An A4 poster  An email  Minor elements = badges and T-shirts
  • 13. Magazine research  As media prod  Magazine powerpoint  Analyse a magazine
  • 14. • Title “Drunk Weekly” – spin on mags such as “U.S. Weekly”. • Advertising elements (“Picture of the Week”, “Magazine Quiz” etc) to lure audience in. • Message from the NHS – to let audience know who’s associated with mag. • Free “gifts” to attract audience to buying magazine. • Dimmed, de-saturated realistic imagery – to emphasise negative light on binge drinking/enable audience to relate to imagery. • Advice column – to ensure the audience feel as though the NHS genuinely care. • Cheap to avoid putting audience off buying it.
  • 15. • True stories – shocking and will leave audience wanting to find out what happened. • Imagery – young girl looking depressed with what she’s done – adds to dark, negative feel of article. • Story gives off the message that drinking too much alcohol can lower your senses – can result in severe consequences.
  • 16. • Dead boy lying with cuts and bruises – shocking and morbid – shows extent of damage binge drinking can cause. • Imagery – will make audience look twice with its shock-factor. • Boy – labelled with “Still dying for a drink?” sign – gives off impression he’s just another labelled “statistic”. • Lighting over imagery – will be narrow and de-saturated to emphasise negative message.
  • 17. My Campaign: Email • Boyfriend slumped over grave crying; evokes sympathetic response from audience. • “Fun-loving and always loved a good party” engraved on gravestone – shows you don’t have to be a bad person to die of alcoholism. • Dates of birth and death on gravestone – indicates she’s 18; enables audience to relate to it more.
  • 18. My Campaign: Minor elements  Minor elements such as badges and T-shirts – tactic to familiarize audience with campaign.  Maintains campaign‟s slogan.  Consists of little text and eye-catching colours.
  • 19. Brand Identity – how do all the ideas link together?  The campaign‟s slogan – “Still dying for a drink?”  Same title font for both the magazine cover and article – enables audience to associate ideas with each other.  Shocking and realistic imagery consistent throughout campaign – familiarizes audience with calibre of campaign‟s imagery.  NHS logo is present on all ideas – indicates who‟s associated with campaign.
  • 20. A4 magazine pages and posters = 1000.  Badges and T-shirts = 500.  The magazine will be distributed within the college; the posters will be put up in corridors and toilets.  Final cost to distribute campaign = £5,071
  • 21. Recap of Aims:  To remove potential AIDA barriers.  To encourage students to seek help from college nurse/Cash clinic.  To raise awareness of issues surrounding binge drinking.