3. Findings
oAdulterations starts from the root of supply chain
oTerrified retailers by rigid raids
oLack of equipments for checking adulteration
oBarriers in the Distribution channel
oAdulteration exists in the branded packaged foods
8. Who does
Findings
oMiddlemen
oRetailer
oManufacturer
oFarmers
Giant
companies
9. How do they do it
oCarbide
oFormaline
oTextile colors
oMelamine
oArtificial sweeteners
oDDT
oUrea
oSelling after expired dates
10. Why do they do it
Findings
oQuick profit
oWithout any reason/ trend/everyone
does
oMaximizing profit
oFor attractive appearance
oTaste increment
oDurability
11. Consumer Insights
oBound to buy
oSupply of good food is not enough
oNot aware about malicious effect
oEven branded foods are adulterated
oUnwilling to pay more for quality food
Blaming governments and small retailers
23. Consumers Traders
Whole sale markets
Factories
Food transport vehicle
River ghats
Stations
Targeted Audience Touchpoints
Schools
Home
Cars
Roads
Newspaper
Social media
25. TV drama
Reach
Impact
Timeline
Adulteration
Safe
consumption
Food
safety
education
Nutrition
Every house of the country
Active learning & getting motivated by this show
Year 1, 6 months , 24 episodes, repeats twice a week
Elements
26. School campaign
Food
safety
learning
Reach
Impact
Timeline
Cultural
event to
spread
message
Guardian
gathering
Students – future trader
Campaign messege will spread on a large scale. Student to family, family to society and country
Every january during 5 years
Practical
learning
27. Village fair
Reach
Impact
Timeline
পালাগান গাম্ভিরা যাত্রা পুতুল নাচ
Rural people
Awareness through entertainment
Once in a year
28. জাতীয় খাদ্য নিরাপত্তা নদ্বস পহেলা জ্যৈষ্ঠ
Reach
Impact
Timeline
May 15
Mass people
Remiding people about food safety just before Summer fruit season
Once in year
motto
32. Reach
Impact
Pillars’ Postering
Timeline
Traders, middlemen.
On spot awareness
Year 1, 2, 3
To make the adulterators feel that
their job is suicidal
To be put on the pillars around the
river ghats, factories and rural
wholesell markets
37. Food transports painting and postering
Reach
Impact
Traders and transporters
Messages to be printed on
the food carrying vehicles
Constant reminding about the message
39. Distribution of pictured brochure
o To aware about and avoid incidental adulteration
o To be distributed among the workers involved in food processing
Reach
Impact
Timeline
Traders and their workers
Eliminitation of incidental adulteration
During occassion
40. NCTB curriculum Chapter about adulteration & safety.
Reach
Impact
High school students
Awareness among next generation traders
41. Reach
Impact
Timeline
Urban , English medium schools
Learning and awareness
Once in a year
42. Voice of influentials
Reach
Impact
oUnion Parishod chairman
oLocal Imam
oTeacher
oKrishi officer
Village
Message delievered by trusted personnel
43. Green Ribbon
Reach
Impact
Timeline
oMembers of parliaments
oPolitical leaders
oBTV news presenters
Among politicians, mass people, traders
Messege spread through influencials
Occasion
47. Impact
Timeline
Grading
Manufacturers
Markets
Restaurants
F graded marketers will be banned
Every 6 months
48. Food Manufacturer Ranking
Reach
Impact
Timeline
Food manufacturing companies
Competition among traders to be in top rank
After every six months
o Food manufacturing companies
49. Impact
Timeline
Production style change
From year 4
A thorough research on that
Take some pilot projects
50. নিভেে জাল টোিযপণ্য টমলা
Reach
Impact
Timeline
ONLY adulteration free
branded packet foods will
be available in this festival
11 city corporations
Competition among the food manufacurers to place their product in the fest
Once in a year
51. Online existence
Impact
Timeline
Increased engagement with the campaign
Year 1 to Year 5
Facebook page
Website
Regular engagement contents to be shared
Grading and ranking news to be shared
Reach Young consumers and traders
52. Cooking show
খাটি খাবার, খাটি রান্না
Reach
Impact
Timeline
খাটি খাবার,
খাটি রান্না o Proper way of cooking
oWay to buy Safe food
o Run by expert Chef
Home makers
Safe buying and cooking pattern
Year 5
53. Safe food in 4 steps
Clean
1
2
Separate
cook
3
chill
4
56. Monitoring
Evaluation
Checking percentage of adulterated foods in
the market every six months
Done by Government workforce
.
57. Vehicle Yera 1 Year 2 Year 3 Year 4 Year 5
School campaign
Tv drama
Matchbox campaign
খাটি খাবার, খাটি রান্না
Food safety day prog
Billboards
Pillar postering
Transport and car sticker
Organic farming research
Music making and viral
Grading
Ranking
Education month prog
Brochure
Pure foodFair
Village fair
TVC / RDC
58. Financials
Vehicle Amount
School campaign 40,000,000
Tv darma 7,500,000
Matchbox campaign 1,600,000
খাটি খাবার, খাটি রান্না 15,000,000
Food safety day prog 5,000,000
Billboards 9,000,000
Pillar postering 1,500,000
Transport and car sticker 800,000
Organic farming research 25,000,000
Music making and viral 1,800,000
Grading 160,000,000
Ranking 80,000,000
Education month prog 40,000,000
Brochure 1,800,000
Pure foodFair 40,000,000
Village fair 5,200,000
Total 434,200,000
59. Financials Budget allocation
School campaign Tv darma Matchbox campaign
খাটি খাবার, খাটি রান্না Food safety day prog Billboards
Pillar postering Transport and car sticker Organic farming research
Music making and viral Grading Ranking
Education month prog Brochure Pure foodFair
Village fair