Accountants and solicitors would traditionally have shied away from marketing their services, and many would have felt that marketing activity was beneath them or even is some way “dirty. The reality is that the professions are feeling the economic downturn as much as any other sector, and marketing professional services is more necessary relevant now than it has ever been. This presentation looks at the basics of marketing as it applies to professional services. and

1. Marketing Professional Services
Helen Cousins
for
Interim Managers Group
2011 © Copyright Helen Cousins, Xcel Business Solutions 2011

2. Business Development Strategy
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3. Building a Business
People, not technology, build
businesses.
Nothing will change that.
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4. Marketing is Essential
“The purpose of
business is to
create and keep a
customer.”
Peter Drucker (1909 – 2005)
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5. Marketing is Essential
No No No
Clients? Value Business
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6. A fine line: Self Employed vs. Unemployed
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7. A fine line: Self Employed vs. Unemployed
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8. Self Employed vs. Unemployed
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9. Marketing 365
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10. Websites need Marketing
Source: Primary Position. SEO
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11. Social Media are not a Strategy
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12. Sales Are NOT Dirty
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13. Sales Are NOT Dirty
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14. Everybody is in Sales
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15. Networking Offline
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16. Networking Online
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17. Networking Online  People
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18. Building Your Business
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19. Be Excellent
Business needs to work.
Technology can’t fix broken business
models.
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20. Build a Reputation
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21. Be memorable
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22. Build a Network
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23. Leverage Your Skills
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24. Be Employable
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25. Thank You
Questions?
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26. Connect with Xcel Business Solutions
Helen Cousins
Please introduce yourself if you send a LinkedIn request, as I only connect with people on LinkedIn that
I know in the real world 
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