Direct mail or email: which is more effective for your automotive business?

1. Direct Mail or Email: Which is More Effective for Your
Automotive Business?

2. When it comes to Email Marketing in Automotive Industry people often
thinks that is it really help us to increase the sales or not?
Direct mail was an essential part of most automotive marketing
campaigns, but due to the rise of email marketing, it has been falling
through the cracks.
You can create a single email and send it to thousands of customers.
This may make the email seem quite generic, however it is actually
very customizable.
For example, when doing an email campaign you can include a
personal message to the receiver, including their name, the type of
vehicle they own, or pretty much any short specific message that you
would like the receiver to see. This is done through coding, and makes
an email much more personal and still contacts thousands of
customers.

3. Email Marketing Statistics­

4. Another great thing about email marketing is that there are many
templates that can be used over and over again with slight alterations.
Through email the customer can have an immediate response that will
help determine the overall success of the email.
On top of this, links can be put in an email, drawing customers straight
to the company’s web­page This is a great tactic that will improve
page views, which in turn improve sales.

5. Analytics have made email marketing a great way to measure success.
Analytics will allow you to see how many people opened your email,
bounced, clicked through, or what page they click through to.
These statistics will be able to provide you with a great amount of
valuable information that will help you determine the strengths and
weaknesses of your email or even your website.
Through analytics, many different traits about a page viewer can be
tracked including demographics, geography, and even the duration of
time spent on the site.
Information also travels much quicker through email. With just a few
clicks someone could easily share your email with any one of their
friends by forwarding the message. This will create a much larger
audience that could be reached through email.

6. Conclusion
Direct mail and email are both great ways to reach existing and
potential customers. Due to the fact that they reach different customers,
both direct mail and email should be considered when putting together
a marketing campaign.
If you are really interested to grow your business in Automotive Industry
you may contact us here­ http://xcelmediagroup.com or you can also
call us here­ 866­712­5990.

7. Conclusion
Direct mail and email are both great ways to reach existing and
potential customers. Due to the fact that they reach different customers,
both direct mail and email should be considered when putting together
a marketing campaign.
If you are really interested to grow your business in Automotive Industry
you may contact us here­ http://xcelmediagroup.com or you can also
call us here­ 866­712­5990.