1. Coming
Changes
in
Application
Delivery
Kurt Bittner, Forrester, Glenn O’Donnell, Forrester,
Andrew Phillips, XebiaLabs
June 24, 2014

2. 2 Copyright
2014.
About
the
Panel
▪ Kurt Bittner
Principal Analyst for Application Development & Delivery
Forrester
▪ Glenn O’Donnell
VP, Research Director for Infrastructure & Ops
Forrester
▪ Andrew Phillips
VP, Product Management
XebiaLabs

3. 3 Copyright
2014.
About
XebiaLabs
Success stories
▪ Headquartered in Boston, Massachusetts
▪ Global development and support offices in US,
NL, UK, France and India
Automate & Accelerate Application Delivery
XL Platform combines:
− Deployment Automation
− Enterprise Release Management for DevOps &
Continuous Delivery
− Agile Test Management
− Environment Provisioning
… for the faster delivery of higher quality
software
And many more…

4. 4 Copyright
2014.
Housekeeping
▪ This webinar is being recorded
▪ Links to the slides and the recording will be made
available after the presentation
▪ You can post questions via the GotoWebinar Control
Panel

5. 5 Copyright
2014.
Agenda
▪ The DevOps revolution and the Age of the Customer
▪ Multiple vectors of change
▪ Process trends: Agile/DevOps/Continuous Delivery
▪ Architectural trends
▪ More delivery models

6. © 2014 Forrester Research, Inc. Reproduction Prohibited
Source: Forrester Research, Inc.111102
Social media
and search
Systems of engagement
(mobile, web, rich client)
Cloud-based
systems of record
Traditional
systems of record
In-store point-of-sale
systems
Cloud-based services provided
by third parties
The DevOps Revolution and the Age Of The Customer
“Navigate The Modern Application Delivery Landscape”, February 12, 2014

7. © 2014 Forrester Research, Inc. Reproduction Prohibited
What Is Driving The Need for Continuous Delivery?

8. © 2014 Forrester Research, Inc. Reproduction Prohibited 8
› Your only security is in being the disruptor
› Disruption demands delivering fast & frequently, with high quality
Disruption Is Everywhere
› 2009
• USAA Bank introduces
mobile check deposit
• Competitors view it as
a novelty
› 2011
• 1 in 4 consumers want
mobile check deposit
• 1 in 2 mobile banking
users want mobile
check deposit
Source: http://www.mybanktracker.com/news/2012/03/13/bank-mobile-check-deposit-next-gen-standard/
https://www.peoples.com/mobilebanking/checkdeposit.html
› 2012
• 65% of consumer at
least somewhat likely
to switch banks to get
mobile check deposit
› Today
• Mobile check deposit
is “table stakes”;
those banks that
don’t have it have lost
customers
• Mobile banking is
causing shifts in bank
investments away
from traditional
branches and has
changed the way
banks interact with
customers

9. © 2014 Forrester Research, Inc. Reproduction Prohibited
Organizations are struggling to keep up
Source: Forrsights Developer Survey, Q1 2013
How often does your development team release mobile apps?
Base: 172 Professional software developers and 87 IT developers building mobile applications

10. 10 Copyright
2014.
More
delivery
models
Multiple
vectors
of
change
What
trends
are
influencing
this
revolu3on?
Process
trends:
▪ Agile
▪ DevOps
▪ Con8nuous
Delivery
Architectural
trends

11. 11 Copyright
2014.
Process
trends
Agile DevOps Continuous Delivery

12. 12 Copyright
2014.
Architectural
trends
Diversity
of
run8me
pla:orms
and
target
devices
▪ Mobile
today,
IoT
(Internet
of
Things)
tomorrow
(Micro-­‐)service
oriented
architectures
Greater
variety
of
run8mes
▪ Polyglot
development,
hybrid/public
cloud,
hosted
plaIorms
etc.
▪ Means more deployments of a greater variety of components to a
growing spectrum of platforms and devices

13. 13 Copyright
2014.
More
delivery
models
“container/virtual
appliance”
delivery
"PaaS-­‐style“
delivery
▪ applica8on
8er
and
plaIorm
8er
all
bundled
into
one
deliverable
▪ dis8nct
split
between
applica8on
and
plaIorm/run8me

14. 14 Copyright
2014.
Making
the
transition
What do I need to do to be ready for these developments?
What benefits will these developments bring for my organization?
How do organizations get started; where should organizations focus first?

15. © 2014 Forrester Research, Inc. Reproduction Prohibited 15
Optimizing The Value Delivery Stream
Source: Forrester Research, Inc.111102
Idea
proposed
Understand
Needs
Develop
Solution
Test
Solution
Deploy
Solution
1 day
1 day
3 days
2 days
5 days
5 days
1 day
Customer
Value
“Why do these take so long? How can they be shortened?”
“Why are there delays? How can they be eliminated?”
Work time
Wait time
“Application Delivery In The Modern Age”, February 12, 2014

16. © 2014 Forrester Research, Inc. Reproduction Prohibited
Idea
proposed
Understand
Needs & Invent
Solutions
Develop,
Commit & Build
Functional
Testing
Deploy
Solution
Customer
Value
Load,
Performance,
Security, …
Testing
UAT/
Exploratory
Testing
Release
Decision
5. Adopt Loosely coupled
architectures
7. Eliminate “Release
Drama”
2. Break down big efforts into
small batches of work
1. Create a Delivery Pipeline
3. Automate the Delivery Pipeline
8. Use Faster Delivery To Drive Business Strategy & Execution
4. Use Continuous
Testing
6. Treat Infrastructure As Code

17. 17 Copyright
2014.
Making
the
transition
▪ What benefits will these developments bring for my organization?
▪ Reduced risk
▪ Faster delivery
▪ Better connection to customers

18. © 2014 Forrester Research, Inc. Reproduction Prohibited 18
Faster feedback = less waste
+ lower cost
+ better solutions
+ happier customers
⇡ revenue + ⇣ cost = ⇡ results
Source: Forrester Research, Inc.92141
Respond
Sense
Probe
Develop
and
test
Beta test
Develop
hypotheses
Analyze
Flow
Deploy
Measure
Fas
t feedback
Continuous de
livery
“Measuring Mobile Apps”, December 13, 2013
Shorter Cycles = Better Results

19. © 2014 Forrester Research, Inc. Reproduction Prohibited
Faster Delivery = Lower Risk, Faster Benefit Realization
• Rapid feedback loops drive innovative solutions
• Customers are part of the feedback loop
• "Small batches" = less disruption, lower risk
• Faster to market with smaller feature sets
• Silos dissolve; extended product teams are cross-functional
• Hand-offs are eliminated; “one team” product development
• Less planning, more doing
• “Commit by delivering”, not by planning
The ability to pivot is a strategic advantage
Source: Forrester Research, In92141
Respond
Sense
Probe
Figure 1 Mobile “Flow” Depends On Continuous Delivery and Effective Measurement
D
evelop
and
test
Beta test
D
evelop
hypotheses
Analyze
Flow
Deploy
Measure
Fas
t feedback
Continuous de
livery

20. 20 Copyright
2014.
Q
&
A
▪ Over to you!
▪ Input your questions in the control panel now.

21. 21 Copyright
2014.
Next
Steps
▪ Questions? Andrew Phillips, aphillips at xebialabs dot com
▪ Get started accelerating your software delivery!
go.xebialabs.com/Try-XL-Platform
▪ Learn more about XL Platform:
www.xebialabs.com/products/xl-platform/
▪ More Information
Products: www.xebialabs.com/products
Blog: blog.xebialabs.com
Twitter: @xebialabs
Videos: vimeo.com/xebialabs

22. Thank
You!