1. The Inconvenient Truth
My Social Media Marketing Does Not Work

2. Begin by asking...
Objective
Strategy
Philosophy

3. Taking Responsibility
Who is responsible for achieving these

4. How do I know it’s
working?
Value
Sales
Engagement
Metrics
WIIFM

5. Where do you go from
here?

6. Common Mistakes!
Tweeting a Lemon.

7. Create A Social Strategy

8. xebidy.com @xebidy
socialmediadaily.com.au @emilydoig