16. Digital Cartel (D.C) finds the
most interesting things to
say about your brands in
the most interesting ways
17.
18. We are thinkers, innovators and doers, specialized in
distinct parameters of ICT, Digital Cartel (DC) has
earned an excellent reputation and experience for
providing clientele with effective, creative &
Sustainable Solutions.
19. • Road shows
• Events
• Product Launches
• Sampling Campaigns
• PR Stunts
• Retail Activation
• Seminars
• In-store Activities
• Games
• Viral Tools
@ Digital Cartel (DC),
we can bring your brand
to life right before the
eyes of your customers.
We do this through
activities such as:
20.
21.
22. 1. COMPREHEND & COLLABORATE
2. EXPERIENCES AND TOUCH POINTS
3. CREATING INFLUENCES
Everything we do
follows a singular
and simple set of
beliefs that are:
23. COMPREHEND & COLLABORATE
It’s a collaborative process that takes us closer to your
brand, closer to your consumers and focuses expertise
from across our business.
The quality of our work is a direct result of the
authenticity of our insights. By understanding, how a
brand looks, sounds and feels in any situation, we’re able
to match brand expressions to consumer behaviors and
create a lasting dialogue that reflect and influence
consumer culture.
24. EXPERIENCES AND TOUCH POINTS
Our work is all around you—in airports, museums, shops,
public spaces; on websites and blogs; at the checkout, in
the street, on the airwaves.
At each and every touch points, we are translating brand
into experience and experience into compelling memories.
As our clients look to express their brands through
more—and different—channels, so we’ve broadened our
thinking into a truly coordinated and joined-up approach
that draws inspiration from the widest spectrum of
cultures, behaviors and trends.
25. CREATING INFLUENCES
We stay true to our values by regularly taking a closer
look at the effect we’re having on the world around us.
It’s an important distinction.
After all, power lasts 10 years,
influence lasts 1,000.
26. But influence in itself is not the ultimate measure of our
success. Influence can be a word in your ear, a gun to your
head, a groundswell of opinion, a shining example, a bribe,
an idea that seizes the collective imagination, an invention, a
manipulation, a threat, an inducement or a mandate.
The influence Digital Cartel (DC) exert is deliberate. The
influence we want to have — the legacy we want to leave —
must be to deliver lasting, positive change. Something that
makes a real difference to both the consumer and the brand.
28. Therefore, every aspect of the
brand activation is meticulously
monitored to ensure our belief in
the power of creativity to
transform human behavior
remain intact.
Everything in business
begins and ends with
two things: people and
their behaviour.
Beyond all the jargon
and marketing models,
that's what matters.
What people do.
29. This process combines analytic rigor with passionate
curiosity. It meshes hard-edged business thinking,
professional astuteness with bold creative thought.
The assurance of these added efforts makes us the
unique brand activator in the country!
30. Digital Cartel (DC) is a team of industry’s
finest minds. Our team is a logical blend of
Brand Management professionals, creative
artisan and research geeks. Hence, we can
proudly proclaim that we are the only Brand
Digitizing company that understands both
sides of the coin – after all it’s all about the
Money!
31. Everything we do is a product of bold
thinking. Bold thinking—the confidence to
challenge convention—is born of a
profound perfection of PROCESSES and
their CONTROL MECHANISM!
33. "Kind words can be short and easy to speak,
but their echoes are endless"
- Mother Teresa
34. Digital Cartel (DC) Integrated two tech. i.e.
AR & Image Processing for an automated
AR triggering mechanism using webcam.
AR Baby Cheerleaders - http://youtu.be/KIXdbW5uyys
AR Dancing Girl - http://youtu.be/Bjmq9Q9809M
AR Mafia Boy - http://youtu.be/AWu3mo2uhis
35. Interactive Screen Game using Motion
Sensor (Kinect) for gestures, motion and
automated game starting mechanism on a
prefixed proximity from screen.
Interactive Screen - http://youtu.be/4ycJCoBORQI
36. Interactive Screen Game using Motion
Sensor (Kinect) for gestures, motion and
automated game starting mechanism on a
prefixed proximity from screen.
Interactive Screen - http://youtu.be/CnmOMBBx7j0
37. This is the most Advanced level of
Interactive Screen Gaming using
Motion Sensor (Kinect) for
gestures, motion and automated
game starting.
38. Multi Ad App
It can play multiple videos that can be
dynamically updated without upgrading
the installed app.
http://goo.gl/tMpnI
39. Multi 3d App
It can display multiple 3d content and
can also be updated by downloading
directly from the app.
http://goo.gl/FsKpJ
40. AR based Basketball Game
that triggers on a
predefined Marker and
screen based Interaction.
http://goo.gl/7XYPy
41. Multi layer AR based Aiming Game
that triggers on a predefined Marker
and screen based Interaction.
http://goo.gl/M6sNe
42. AR Application that provides
Marker based Interaction instead of
the conventional screen taps.
http://goo.gl/VXZhb
43. With the depth and breadth of
understanding the brands and consumers,
we’re able to read, write and speak the
language of both brands and consumers.
Our fluency in this unique language is the
key to effectively translating brand into
consumer experience.
44. Not only this Digital Cartel (DC), holds a
distinction to revolutionize the way brand
activation are done in this country. We are
the proud pioneers of AUGMENTED
REALITY in Brand Activation in Pakistan.
45. Augmented Reality is becoming more and more
widespread, and is set to become a hot property in
the years to come. Globally it has been used to
attract an audience, and breathe an extra dimension
into brands. Thanks to Digital Cartel (DC), this
technology is now at your disposal.
SCOPE OF AUGMENTED REALITY (AR)
IN BRAND ACTIVATIONS
