By Buysse Alexia

1. Implementation
of social media
in Hotels
By Buysse Alexia

2.  Their goal is to boost brand
awareness of companies & permit
them to earn new guests with online
reputation merketing.
 It tries to create an intelligent
coordination between hotels booking
engine websites & social media
customers posts & connexions, with
the approval of customers.
Flip.to
By Buysse Alexia

3.  It’s a platform dedicated to online check-in. It
permits to hotels customers to book a room
via personalized mobile app. It enhance
communication & personalized services to
the guest 
CheckMate
CheckMate
...

4. Air BnB …
 Personalized small
attention that make the
guest feel special &
offering personalized
services.
 For instance, for my Air
BnB accound, when I
receive guest I give them
earplug (in case of noise
in the street), map of the
city and subway, my
phone number, and
depending on the guest I
offer them a drink at their
arrival, or something to
eat etc…
Air BnB

5. My AirBnB account ….

6. Marriott
• It uses the SNAPCHAT App to reach young travelers &
interact with them.
• Marriott Hotels’ New Snapchat Campaign Is a First for
Hotel Brands

7. How can hotels use social
media to improve guest’s
experience?
- Get one night free or offer a week end experience to
influent blogger in order to obtain a nice article about our
hotel.
- Create a community on social media so that people can
exchange about their experience and other subjects.
- Increase services links with social media

8. Leisure text
What issues, problems result from
hotel’s use of guest information
used in social media?
+ -
- Free way of
advertising
- Increase
guest’s loyalty
- Might attract
new guests
- Improve
service thanks
to guests
feedback
- Have more
information
about the
guest
- Privacy issues
- Legal
problems
- Creepy
factors
- Ability to use
correctly
these
informations