Emailing Pres
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emailing : back to the basics
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Emailing Pres
- 1. YOU HAVE @ MESSAGE
- 2. BACK TO THE BASICS
- 3. WHAT DO YOU HAVE TO TELL ? TO COMMUNICATE A MESSAGE INTERESTING IMPORTANT SURPRISE GOOD NEWS BAD NEWS OFFER I LOVE YOU INTERESTING YOU HAVE A GIFT INTERESTING IMPORTANT SURPRISE GOOD NEWS BAD NEWS OFFER I LOVE YOU INTERESTING YOU HAVE A GIFT APPOINTMENT APPOINTMENT
- 4. TO BE UNDERSTOOD MAKE SURE YOUR AUDIENCE UNDERSTANDS YOUR MESSAGE
- 5. 1. I HOPE YOU GET MY MESSAGE … WAIT AND SEE WHAT YOU GET 2. I HOPE YOU READ MY MESSAGE 3. I HOPE YOU UNDERSTAND MY MESSAGE
- 6. 1. I WANT YOU TO GET MY MESSAGE WHAT YOU GET IS WHAT YOU WANT 2. I WANT YOU TO READ MY MESSAGE 3. I WANT YOU TO UNDERSTAND MY MESSAGE
- 8. #1 KNOW YOUR AUDIENCE #2 KNOW WHAT YOUR AUDIENCE WANTS # 3 KNOW HOW TO FULFILL AUDIENCE NEEDS KEY TO SUCCESS
- 9. KEY TO SUCCESS ONE MESSAGE = ONE GOAL = ONE IDEA
- 10. THE GOOD MIX CHOOSE THE GOOD MOMENT DELIVER THE GOOD MESSAGE SELECT THE GOOD PROFILES
- 11. KEY NUMBERS & FACTS
- 12. DATAS COLLECT IS EASIER THANKS TO THE WEB MEASUREMENTS ARE BETTER DATABASES NUMBER IS BIGGER COSTS ARE CHEAPER
- 13. AVERAGE RATES DELIVRABILITY = 90% OPENING = 25-30% CLICK = 10-15%
- 14. DELIVRABILITY AVERAGE OPENING RATE AVERAGE CLICK RATE EMAILS SENT EMAILS DELIVERED BOUNCES EMAILS DELIVERED OPENED EMAILS NOT OPENED EMAILS OPENED EMAILS CLICKED EMAILS NOT CLICKED EMAILS + 97% - 50% + 70% - 15% + 40% - 2% AVERAGE RATES
- 15. 2007 97 BILLIONS OF EMAILS PER DAY 800 MILLIONS OF INTERNET USERS KEY NUMBERS 121,5 EMAILS PER USER PER DAY
- 16. 50% OF THE EMAILS PEOPLE RECEIVE ARE COMMERCIAL KEY NUMBERS
- 17. 75% OF THE EMAILS PEOPLE OPEN ARE PERSONAL OR PROFESSIONAL KEY NUMBERS
- 18. BEST PRACTICES
- 19. 4 RULES #1 DATABASES NEED TO BE WELL SEGMENTED #2 IP ADDRESS IS AN ELEMENT OF BRAND AWARENESS #3 HTML CODE AND ERGONOMY ARE STRATEGIC ELEMENTS #4 USE SPAM DETECTION TOOLS & BE CAUTIOUS CHOOSING A SUPPLIER
- 20. EMAILING MAY NOT BE ALONE POSTAL MAILS & PHONING RADIO, PRESS & TV EVENTS WEB SITES STORES
- 21. ONE GOOD EXAMPLE STRATEGIC ZONE EYES FINISH HERE
- 22. THANK YOU TO GO FURTHER [email_address]