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1. Consulting Group: SBT
Author: D. Mathis
confidential
Vince Gilbert, Executive Director
xnd1.com – Social & Media Distribution Engine
Partner provider of social media & digital distribution
marketing
George Sollitt
Construction Company
2. Direct Target Audience
Business: George Sollitt Construction Company
Target : Individuals who are interested in news, learning and jobs
Geo: CVS Project Community and vicinity contractors
Job Status: Unemployed contractors, skilled and unskilled
Interests: Desire to learn new skill or trade
Age: 17+
Audience main interests: Employment, Job Training, Contracting
Service: News, Collaboration, Social and Media
Content for Campaigns: Ad Banners, Video Ads, Trades Articles
Campaign Subject Matter: Positive George Sollitt Community impressions
Profile Pages: Create pages for Sollitt inclusion
Social Engine: xnd1.com
3. Gardner Initiative Deliverables
Digital public awareness
Interviews, video, streaming, radio and articles
Street marketing
Membership allowing access to private industry information
Compile community contact data for message distribution
Interactive platform allowing for comments, polls and quizzes
Provide contractors and tradesmen work assessment profile pages
Create Massive Open Online Course skill - set learning pages
Create on-the-job training via video
Direct Digital Communications - Email, mobile, social and media
Joint Event - Dinner and Job Fair to residents and members
Build & Tear Down tools, training and location
Slides - Example Below 4-14
5. THE G.I.
Distributed Publication
The G.I. will distribute community
news to people using a publication,
mobile, email, Facebook, Twitter,
LinkedIn, AP and syndicated media.
7. The GI & George Sollitt Construction Company
News Article Blog #1
http://www.xnd1.com/blog/223/gardner-sollitt-working-to-involve-
community-contractors/
9. George Sollitt Construction Company
Articles • Updates • News • Reviews • Journalism • Associated Press • Media
Contractor Interviews
Job Site Updates
Hiring
Historical Community
Contractors
10. xnd1.com - MOOC
xnd1.com will create profile
communities with skill and trade
links videos and articles on
information, training, learning and
certification opportunities that we
can provide to help improve skilled
jobs.
11. Dinner/ Banquet
The GI 2014 Fiscal Initiatives
Showcase trade & trade documentary
GI Initiative Construction Report
GI Initiative Partners Introductions
Student/ Intern Awards
Business/Contactor Meet and Greet
Job Information and Employer Partners
Job Fair
Joint Event
12. Traditional Builds & Teardown
Construction Trade Training
Plumbing/ HVAC
Electrical
Carpentry
Technology Builds
Smart, Energy Efficient, Green Builds
Cutting Edge Trade Application Learning
Sustainable energy free building techniques
Leed and Energy star Training
Sustainable geothermal, natural
Manufacturer technology materials database
Collaborate energy free projects in
available properties
Construction Build & Teardown Training
15. Target Audience Campaign Plan
Launch
Updated News, Public Awareness article, images and video concepts
Create & Develop past, existing and new, Sollitt Construction Company
interactions via video, image and journalism updates to community
Terrestrial News and Media online syndication
Articles, blogs and videos delivered to multiple online news, social media -
twitter, facebook, google+
Digital messaging and posting through XND1 Reachability
Search optimization for text and keywords through xnd1.com
Email and mobile collection and scrub campaign
16. Plan and Budget
Plan
Consulting concepts for public awareness
Creative Team
Development Team
Production Team - Trade Publication, News,
Production Team - Video, Streaming, Blog content
Marketing & Communications to community
Community interaction events
Budget
Initial: $1.5M
Goal: $5M
17. Concepts
ala carte will be billed hourly per consultant needed
Work with Gardner initiative to create positive interactions with the targeted communities –
Press release on meetings, training, jobs postings, job fair and banquet.
Capture interactions with the community – on site training, worker video clips, journalism,
radio.
Capture and display techniques will include articles, press releases, and invitations integrated
with radio spots, video spots, interactions, job announcements, training announcement
sponsor and promoted as being accomplished by George Sollitt Construction on xnd1.com
social engine
Capture and display community organization relationships with George Sollitt Construction
such as the Gardener Initiative and its’ publication
Collection of contact , email, mobile and social page
18. Community Project Impressions
ala carte will be billed hourly per consultant needed
Dinner & Job Fair Sponsor
MOOC Training Profile pages free
On the JOB Training
Obtain land or abandoned homes to do training build and tear downs –
George Sollitt Construction Company can train on Techniques to provide training skills to
laborer to improve their job classification opportunities with Gardner Initiative and
AAWLIU
Union Contractor conflict resolution
Community & Leader Organization relations
19. Delivery to Community
Strategic handout publications
Email invitations
Mobile SMS
Social News & Publication
Syndicated news distribution
Social Friend/Users adding & sharing
weekly, bi-weekly monthly, update publications to community
20. Affiliate Packages
Stand-alone components
We can create packages to efficiently utilize your Affiliate budget
Concepts and Deliverables offered within the scope of your budget
Affiliate 1st Level: $500K
Affiliate 2nd Level: $250K
Affiliate 3rd Level: $100K
Affiliate 4th Level: $50K
21. Project Team & Costs
Hourly rates per hour:
Digital Marketing Project
Lead - $100
Campaign Manager - $125
Lead Programmer - $125
Developers – $85
Email Server Administrator -
$100
Social Network Marketer -
$65
Web Server Administrator -
$125
Database Manager - $95
Web Developer - $100
Programmers – $150
Marketing Consultant – $185
Server Engineer – $125
Graphics – $65
Web Video & Audio – $65
Web Content poster – $55
News Journalist - $55
Evangelism consultants -$45
Most projects will require:
Consultant fees
Team Management fees
Web server fees
Scripts fees
Misc. Service fees
Developer/Programmer(s) fees
Hardware costs
Cost , creation, setup and deployment
Estimated average cost per basic campaign
Article-20 hrs
Video-30 hrs
Radio or audio interview-20 hrs
22. xnd1.com – Social & Media Distribution Engine
Partner provider of social media & digital distribution marketing
Vince Gilbert, Executive Director
The Gardner Initiative
THANK YOU!
Q&A
George Sollitt Construction Company