1. EGO!
Women Lifestyle Magazine

2. •
•
•
•
•
•
Students
16-24 Year Old’s
90% Females, 10% Males
North East England
B1, C1 Socioeconomics
Retail
TRIBES
STYLERS
Love
Regularly attend
Fashion. music concerts
and festivals.
TRENDIES
RAHS
Motivated by
Music is there
current
second love after
trends.
vintage fashion.
Jack Wills is
their favorite
fashion label.
United by their love
It’s all about pub
for partying and
lunches in the country,
looking good.
skiing, and Ugg boots.

3. BRIEF

4. HOW WILL I MEET THE BRIEF?
• Financed through advertising.
• Audience research will give me a good
indication of what THEY want.
• Combined features from other successful
Women Lifestyle Magazines, to create something
unique and different.
• Make it suitable as I am catering for the
Northern Echo.

5. MY MARKET COMPETITION

6. UNIQUE SELLING POINT
• The unique selling point to my magazine is that although the
design of my magazine is female orientated, but the articles
inside are of an interest to both genders.
• I also want to create a local magazine which uses natural
models and is very realistic, I want it to encourage good self
esteem for teenagers in the area.

7. GENRE RESEARCH
Bright colours.
Three colour palette.
Bold and unique fonts.
Young attractive
model.
Overlapping.

8. GENRE RESEARCH
Large, bold
mass head.
Overlapping.
Bright text and bold
fonts.
Natural looking
model.
Head shot for
main image.

9. Fonts
NOUVELLE VAGUE
BUBBLE SHARP
DOLCE VITA
ARIAL
Colour Scheme

10. PROBLEMS
• B1 C1 socioeconomics target audience limits how many images I
should use.
•
•
•
•
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Financial Issues
Advertisers
Northern Echo likes to cater for a secondary audience.
No taboo or extreme language.
No extreme nakedness.
Nothing of an inappropriate or offensive nature.
HOW TO OVERCOME THESE PROBLEMS
•
•
•
•
Use appropriate language.
No taboo subjects.
Use varied content inside.
Appeal to advertisers

11. CONSTRAINTS
•
Defamation – I cannot release any material which could damage a persons
reputation.
•
Libel – I know that I cannot release any information which I do not know if
it is from a reliable source, I have to collect all correct and reliable material.
•
Health And Safety – When carrying out my photo shoot, I need to ensure I
do it in a safe environment, by taping over wires ect.
•
Working With Teenagers – When using models I need to ensure that they
are comfortable with what the poses I want to take.

12. THE CONTENT
INTERVIEW – FASHION FRENZY
INTERVIEW – TRAVEL MANIC
INFORMATIVE – KEEP KALM
Bold and bright text.
Pale circle shapes, creating
background.
Page numbers.
Images giving insight into
magazine content.

13. FRONT COVER
Bright, large mass head.
Main, head shot.
Model which is same age of
target audience.
A three colour palette used.
Sell lines that all relate to the
topics inside of magazine.

14. TRAVEL MANIC
Cityscape font.
Dotted dividers.
Header.
Three
diagonal,
polaroid
images.
Breakout box, an extra
element to article.
Large image,
giving the
double page
spread a
healthy image
to text ratio.

15. MOCK UPS
Mock Up 2
“I definitely preferred the ones from mock up one, the
pink, yellow, red tones”.
“You knew the article was about travel because of the
landmarks in the header”.
Mock Up 1
“The little pictures are right next to the big picture, so I’d
move the little pictures to the left hand side”.
“I liked them as it separated the different columns of
writing, making it easier to follow”.
“I didn’t like the layout of mock up one as much as the
second one”.

16. Bubble sharp font,
dark blue.
KEEP KALM
Cloud like shape.
Kicker.
Dotted dividers.
Break out box which
healthy meals to eat
before exams.
Large, relatable image.

17. Dolce Vita
Font.
FASHION FRENZY
Sharp lines, creating an
energetic edge to page.
Large images of models
dressed in students garments.
Large images
introducing the
topic of article.
Preliminary Page
Student
profiles.
Bright, eye
catching
shades of
pink.

18. COMMERCIAL VIABILITY
Blue – Advertising Income
Red – Total Sales Estimate
Green – Sales Income
Purple – Total Income
£12460
£11460
Blue – Editorial Personnel
Red – Equipment
Green – Printing
Purple – Total Expenditure
£13841
£11460
£1310
£1000
2000
NET PROFIT/LOSS = -£1381.4
£1071

19. MY MAGAZINE
PAGES – 16
MAGAZINE COST - £0.50
TOTAL ADVERTS – 19
TOTAL COPIES - 4000
PRITNING QUALITY – 130 GSM
COATED, GLOSS, FULL COLOUR
FRONT COVER QUALITY – 170
COATED, GLOSS, FULL COLOUR