1. Healthy Mind, Healthy world
If I had the time and money and resources to make a campaign
to change people’s behavior, I would create a campaign to
reduce litter in the world, or at least in my own community.
Everyday, while being exposed to the lives of native chinese
citizens, I see, hear and even smell litter around me. In the air,
on land and even underwater! I step out of my house to a city
whose streets and lakes are exposed to garbage and pollution!
And as I continue walking on the street, I reach a mall where I
see campaigners trying to help persuade citizens cut down on
the amount of litter they contribute. The idea itself is excellent
but is carried out in an inadequate way. Due to the fact that
three hours later, I see the same campaigners outside, using
the most expensive cars and spitting on the street! The
message that these campaigners are giving out is not the best
and therefore, if I had the time and money, I would spend it on
making a campaign that could and in fact would actually work!
with the right persuaders.
Littering is definitely not courteous behavior! neither is it
ethical or respectable! Infact it should be disapproved of and
frowned upon. Did you know that turtles often mistake floating
pieces of plastic for jellyfishes and eat them up? this eventually
make the turtle choke and as a result starve to death. Sea trash
like plastic kills more that one million sea birds and over
100,000 sea mammals along with 10,000 turtles each year.
Albatross a kind of bird now mostly habitats land fills and
plastic strewn beaches. Carbs often get entangled in plastic
bags and nets and slowly die of the over exposure to sun while
watching the water rise and eventually drown them. Littering
harms plants and stunts their growth. When a person buries
styrofoam in the ground, it takes over a million years to
decompose. Therefore we should all think twice about what we

2. are doing to our environment before destroying it. Littering is
illegal in many countries and should be made illegal world
wide, but as people should be allowed their own personal
opinion, my purpose is to persuade citizens to make a simple
yet effective contribution to our planet earth.
It is important to change peoples attitude towards littering and
it is important to change it now! We have to make people
subscribe to the idea of conservative living. Other wise, by the
year 2011, most of our resources will be famished and there
will only be 2 billion people left on our plant. Therefore it is
important to change our attitude towards littering.
If I had to start a campaign, to help reduce littering, I would
take effective measures, I would do it in a way that it is
inevitable for people to eventually give in and not mind. I would
call my campaign; Healthy mind, a healthy world. This is
because I will make the campaign so that it is extremely easy
for one to adapt to my system and not go out of the way or
stress about it. It will just stumble across your path, and you
will love it! Our organization will focus on visiting offices and
schools and educating them about the problems with littering
that we face today.
This will be the way that we start. As we expand we will ask
children to perhaps rather than do detention, clean their school
or neighborhood instead. We will start off in schools and
offices, make it a competition until the point that we are able to
afford to build our own kind of trash cans in corners so that
you always have trash to throw somewhere rather than a street.
Spread green peace and work on ground. Encouraging the little
things such as using hybrids than cars and rather than having
air conditioners, using fans can also make a difference. As then
we arent affecting the O zone layer. Asking people to use cloth
napkins rather than paper ones means that they can be reused

3. and are more sustainable. Leading a sustainable and healthy
life is Similar to the campaign “Keep america beautiful” we will
try to involve as many children as we can because they are the
ons that are going to be our future generation and i is up to us
to lead them into a sustainable future.
Kanchana Jaishankar