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HOW TRAVEL BLOGGING & SOCIAL MEDIA
EARN YOU MONEY
By Matt Gibson
PTBA: http://travelbloggersassociation.com Xpat Media: ht...
President of Professional
Travel Bloggers Association
CEO Xpat.Media
Award-Winning Adventure
Travel Blogger: XpatMatt.com
...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
WHAT WE‘RE GOING TO TALK ABOUT
Why content market...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
ONLINE MARKETING IS ESSENTIAL
It‘s part of every ...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
DREAMING
• Inspiration found on social networks,
...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Me...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Me...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Me...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Me...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
THE ONLINE SALES FUNNEL
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Me...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Me...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
THE BEST SEO STRATEGY
• Social Media
• Blogging
•...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
HOW CONTENT HELPS
• Total inbound links
• Total s...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
HOW CONTENT HELPS
• Pages per visit
• Time on sit...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
HOW TRAVEL BLOGGERS HELP
• Technical skills
• Und...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
REVIEW
• Online marketing reaches travelers at ev...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
FURTHER INFORMATION
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
FURTHER INFORMATION
FREE MEMBERSHIP
http://travel...
PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
FURTHER INFORMATION
Slides, sources, and links to...
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How Blogging and Social Media Earn You Money | ITB Asia 2015 | By Matt Gibson

More than ever travelers are going online to find the information that will help them decide where to travel, which airline to fly with, which hotel to stay at, which tours to take, and the restaurants that they’ll eat in.

One traveler may see a Facebook post about Taiwan in December that inspires him to book a trip there in June. Another may read a tweet about bad airline service in August and book with a competing airline in December. A traveler may book a whale shark tour in Oslob for Saturday after reading a blog post they found searching Google for “Philippines adventures” in their Manila hotel room on Friday. A burnt-out businesswoman in Singapore may choose to book a last-minute yoga retreat in Maldives instead of Inda because she received a promotional email the same day she was researching resorts.

Everyone knows that online marketing is essential, but with so many options and variables it can also appear complex and overwhelming. With a limited time and budget it’s hard to know where to start and focus your efforts.

This presentation by award-winning travel blogger and Professional Travel Bloggers Association Inbound President Matt Gibson will explain the how your investment in social media, blogging, and email marketing result in increases in sales, customer loyalty, customer satisfaction, and, ultimately, profits. By the end of this presentation you will understand how a Facebook post in July can result in a sale in December, and how a good social media manager can prevent a negative tweet from damaging sales, and how a healthy blog may result in customers making last-minute bookings through your website rather than your competitor’s.

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How Blogging and Social Media Earn You Money | ITB Asia 2015 | By Matt Gibson

  1. 1. HOW TRAVEL BLOGGING & SOCIAL MEDIA EARN YOU MONEY By Matt Gibson PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
  2. 2. President of Professional Travel Bloggers Association CEO Xpat.Media Award-Winning Adventure Travel Blogger: XpatMatt.com Professional writer, editor, and photographer PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
  3. 3. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
  4. 4. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media WHAT WE‘RE GOING TO TALK ABOUT Why content marketing is the future How blogging and social media create customers SEO: How it works and why blogging is crucial How travel bloggers can help you
  5. 5. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media ONLINE MARKETING IS ESSENTIAL It‘s part of every stage of the travel buying cycle • Dreaming • Planning • Booking • Travel • Sharing
  6. 6. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media DREAMING • Inspiration found on social networks, blogs, and YouTube. • 65% of leisure travelers are inspired by online sources • 42% of travelers are inspired to travel by YouTube content. Source: Google Travel Study, June 2014, Ipsos MediaCT
  7. 7. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media PLANNING • About 80% of travelers use online resources to plan their trips • Search is the most common starting point Source: Google Travel Study, June 2014, Ipsos MediaCT
  8. 8. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media BOOKING • In 2014 online booking accounted for over 40% of travel sales in America and Europe • In 2012 Chinese booked15% of their trips online • Expected to rise to 24% in 2015 • Chinese online-travel is worth around $30 billion USD. Source: The Economist, June 2014
  9. 9. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media TRAVELING • Online sources influence • in-destination decisions more than anything else • Smartphones used most for this • Search, Yelp, TripAdvisor, local websites, apps, online videos Source: Google Travel Study, June 2014, Ipsos MediaCT
  10. 10. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media SHARING • Most common during & after travel • 32% of travelers inspired by online content from family, friends, or colleagues • Over 25% turn to personal online connections when planning travel. Source: Google Travel Study, June 2014, Ipsos MediaCT
  11. 11. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media THE ONLINE SALES FUNNEL
  12. 12. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
  13. 13. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media ONSITE INDICATORS • Well-built website • Load time • Mobile-friendly • Quality topical content • Good user experience • Traffic
  14. 14. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.mediaPTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media OFFSITE INDICATORS • Social shares • Brand mentions • Inbound links
  15. 15. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media THE BEST SEO STRATEGY • Social Media • Blogging • PR
  16. 16. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media HOW CONTENT HELPS • Total inbound links • Total social shares • Online brand mentions • Keyword volume • Topic authority
  17. 17. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media HOW CONTENT HELPS • Pages per visit • Time on site • Total website traffic • Long-tail keyword searches
  18. 18. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media
  19. 19. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media HOW TRAVEL BLOGGERS HELP • Technical skills • Understanding of SEO • Experience building a community • Travel blogging community ties • Understand the issues travelers face
  20. 20. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media REVIEW • Online marketing reaches travelers at every stage of the travel buying cycle • The online sales funnel is key to maximizing results • Blogging is key to good SEO • Travel bloggers have the specialized skills necessary for success
  21. 21. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media FURTHER INFORMATION
  22. 22. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media FURTHER INFORMATION FREE MEMBERSHIP http://travelbloggersassociation.com
  23. 23. PTBA: http://travelbloggersassociation.com Xpat Media: http://xpat.media FURTHER INFORMATION Slides, sources, and links to more resources http://xpat.media/itbasia Free personal consultations during ITB Asia Phone: +65 9422 7747 Email: xpatmatt@gmail.com

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