How Technology Is Going To Reshape Travel

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Matt Gibson discusses how technology is reshaping travel. He explains that technology has changed travel conversations from word-of-mouth and media to online research, crowdsourced reviews, and social media recommendations. New technologies that will further impact travel include machine learning recommendations, increased voice interfaces, and augmented reality. Gibson advises travel companies to work with early adopters and optimize for social sharing to stay ahead of changes in technology.

Voyages

#ITBChina
HOW TECHNOLOGY IS GOING TO
RESHAPE TRAVEL
Matt Gibson
President, PTBA • CEO, UpThink

#ITBChina
http://travelbloggersassociation.com
Brought To You By

#ITBChina
http://upthinkisgood.com
Brought To You By

#ITBChina
Outbound President, Professional
Travel Bloggers Association
CEO, UpThink
Award-Winning Travel Photographer
and Blogger
Matt Gibson

#ITBChina
STAYING AHEAD
IS KEY TO SUCCESS
What We’re Going To Talk About

#ITBChina
WORKING WITH
EARLY ADOPTERS
IS KEY TO SUCCESS
What We’re Going To Talk About

#ITBChina
How Tech Has Changed Travel
THE MEDIUM IS THE MESSAGE.
~ Marshall McLuhan

#ITBChina
Tech Changed The Conversation
Media &
word of mouth
Bloggers &
websites
Social media
recommendations
NEXT?
Online research
Crowdsourced reviews

#ITBChina
Crowdsourced Information
Crowdsourced Reviews - Tripadvisor

#ITBChina
Social Sharing - EpicMix
Social Sharing - EpicMix

#ITBChina
WHAT’S NEXT?
Machine learning-based recommendations
Increased use of voice interface
Augmented reality

#ITBChina
What’s Coming Next
Media &
word of mouth
Bloggers &
websites
Social media
recommendations
NEXT?
Online research
Crowdsourced reviews

#ITBChina
What Can I Do?
optimize for social sharing

#ITBChina
WORKING WITH
EARLY ADOPTERS
IS KEY TO SUCCESS
Don’t Forget

#ITBChina
ANY QUESTIONS?
http://upthinkisgood.com

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How Technology Is Going To Reshape Travel

1. #ITBChina HOW TECHNOLOGY IS GOING TO RESHAPE TRAVEL Matt Gibson President, PTBA • CEO, UpThink

2. #ITBChina http://travelbloggersassociation.com Brought To You By

3. #ITBChina http://upthinkisgood.com Brought To You By

4. #ITBChina Outbound President, Professional Travel Bloggers Association CEO, UpThink Award-Winning Travel Photographer and Blogger Matt Gibson

5. #ITBChina Innovation is Accelerating

6. #ITBChina STAYING AHEAD IS KEY TO SUCCESS What We’re Going To Talk About

7. #ITBChina WORKING WITH EARLY ADOPTERS IS KEY TO SUCCESS What We’re Going To Talk About

8. #ITBChina How Tech Has Changed Travel THE MEDIUM IS THE MESSAGE. ~ Marshall McLuhan

9. #ITBChina Tech Changed The Conversation Media & word of mouth Bloggers & websites Social media recommendations NEXT? Online research Crowdsourced reviews

10. #ITBChina Crowdsourced Information Crowdsourced Reviews - Tripadvisor

11. #ITBChina Social Recommendations

12. #ITBChina Social Sharing - EpicMix Social Sharing - EpicMix

13. #ITBChina WHAT’S NEXT? Machine learning-based recommendations Increased use of voice interface Augmented reality

14. #ITBChina Machine Learning

15. #ITBChina Machine Learning

16. #ITBChina Voice Interface

17. #ITBChina Voice Interface

18. #ITBChina Augmented Reality

19. #ITBChina Augmented Reality

20. #ITBChina Augmented Reality

21. #ITBChina What’s Coming Next Media & word of mouth Bloggers & websites Social media recommendations NEXT? Online research Crowdsourced reviews