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How Technology Is Going To Reshape Travel

How changes in communications technology like machine learning, voice interface, and augmented reality are going to change the way people research travel and make purchase decisions.

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How Technology Is Going To Reshape Travel

  1. 1. #ITBChina HOW TECHNOLOGY IS GOING TO RESHAPE TRAVEL Matt Gibson President, PTBA • CEO, UpThink
  2. 2. #ITBChina http://travelbloggersassociation.com Brought To You By
  3. 3. #ITBChina http://upthinkisgood.com Brought To You By
  4. 4. #ITBChina Outbound President, Professional Travel Bloggers Association CEO, UpThink Award-Winning Travel Photographer and Blogger Matt Gibson
  5. 5. #ITBChina Innovation is Accelerating
  6. 6. #ITBChina STAYING AHEAD IS KEY TO SUCCESS What We’re Going To Talk About
  7. 7. #ITBChina WORKING WITH EARLY ADOPTERS IS KEY TO SUCCESS What We’re Going To Talk About
  8. 8. #ITBChina How Tech Has Changed Travel THE MEDIUM IS THE MESSAGE. ~ Marshall McLuhan
  9. 9. #ITBChina Tech Changed The Conversation Media & word of mouth Bloggers & websites Social media recommendations NEXT? Online research Crowdsourced reviews
  10. 10. #ITBChina Crowdsourced Information Crowdsourced Reviews - Tripadvisor
  11. 11. #ITBChina Social Recommendations
  12. 12. #ITBChina Social Sharing - EpicMix Social Sharing - EpicMix
  13. 13. #ITBChina WHAT’S NEXT? Machine learning-based recommendations Increased use of voice interface Augmented reality
  14. 14. #ITBChina Machine Learning
  15. 15. #ITBChina Machine Learning
  16. 16. #ITBChina Voice Interface
  17. 17. #ITBChina Voice Interface
  18. 18. #ITBChina Augmented Reality
  19. 19. #ITBChina Augmented Reality
  20. 20. #ITBChina Augmented Reality
  21. 21. #ITBChina What’s Coming Next Media & word of mouth Bloggers & websites Social media recommendations NEXT? Online research Crowdsourced reviews
  22. 22. #ITBChina What Can I Do?
  23. 23. #ITBChina What Can I Do? optimize for social sharing
  24. 24. #ITBChina WORKING WITH EARLY ADOPTERS IS KEY TO SUCCESS Don’t Forget
  25. 25. #ITBChina ANY QUESTIONS? http://upthinkisgood.com
  26. 26. #ITBChina

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