How to tell compelling stories online to market your business, with information on every aspect from the qualities of a good story, how to generate foolproof data-proven story ideas, how to write headlines that will grab readers, and how to promote your stories to ensure they reach the maximum number of people.
4. SUMMARY
THIS MAN TRAVELED TO MALDIVES TO TEACH A CLASS
ABOUT STORYTELLING. YOU WON’T BELIEVE WHAT HE SAID.
5. SUMMARY
WHAT WE’RE GOING TO TALK ABOUT
1. How a story works
2. What stories are used for
3. How to find stories people want to hear
4. How to get people to read your stories
6. SUMMARY
WHAT WE’RE GOING TO DO
Come up with one story idea and headline for
the blog of a fictitious company…
51. GETTING YOUR STORIES READ
Key Takeaways
• A focus on why the reader should care
• Clarity and promise
• Emotional hooks
• Provoke curiosity
• Provide explanations
• Appeal to a tribe
52. SUMMARY
THIS MAN TRAVELED TO MALDIVES TO TEACH A CLASS
ABOUT STORYTELLING. YOU WON’T BELIEVE WHAT HE SAID.
57. SUMMARY
WHAT WE TALKED ABOUT
1. How a story works
2. What stories are used for
3. How to find stories people want to hear
4. How to get people to read your stories