Social Media Tools for Increasing Productivity | ATM 2015
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An outline of the main social media tools for increasing productivity and efficiency from the Professional Travel Bloggers Association presentation at Arabian Travel Market 2015
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Social Media Tools for Increasing Productivity | ATM 2015
- 1. SOCIAL MEDIA TOOLS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 4. SOCIAL MEDIA TOOLS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt WHY? Efficiency
- 5. SOCIAL MEDIA TOOLS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt WHY? Efficiency Data
- 6. SOCIAL MEDIA TOOLS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt WHY? Efficiency Data Effectiveness
- 7. Tools We’ll Discuss • Multi-Platform • Platform Specific • Smartphone Specific • Tracking WHY BLOGGING? #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 8. Platform Specific Tools WHY BLOGGING? #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 9. HOOTSUITE #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 10. HOOTSUITE #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt Integrations • Facebook • Twitter • Google + • LinkedIn • Wordpress
- 11. HOOTSUITE #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt Summary • Column stream management system • Post scheduling • Social analytics • Hashtag and keyword tracking • Team management tools • With free and cheap ($9.99/mo) plans it’s quite affordable • Most people’s first paid management tool
- 12. BUFFER #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 13. HOOTSUITE #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt Integrations • Facebook • Twitter • LinkedIn • Google + • Pinterest
- 14. BUFFER #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt Summary • The most simple and effective way to schedule posts to across multiple social networks • Twitter analytics • Free plan incl. 3 social accounts and 10 posts per day • $10/mo paid plan incl. 12 social accounts, 200 posts & auto-posting from your website RSS feed
- 15. COSCHEDULE #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 16. COSCHEDULE #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt Integrations • Wordpress • Facebook • Twitter • Google + • LinkedIn • Tumblr
- 17. COSCHEDULE #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt Summary • Editorial and social media planning and scheduling • Calendar-based interface • Easy and fast social scheduling within Wordpress • Also quite fast for social scheduling outside WP • Team management tools • Prices from $9/mo for 5 users and 10 social accounts
- 18. Platform Specific Tools WHY BLOGGING? #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 19. TWEETDECK #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 20. TWEETDECK #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 21. PINTEREST #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 22. PINTEREST #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt TOOLS • Buffer • Viralwoot • Tailwind • Ahalogy • Viraltag
- 23. INSTAGRAM #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 24. INSTAGRAM #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt Latergramme Iconosquare • Limited scheduling • Desktop to phone system • Free analytics
- 25. Smartphone Tools WHY BLOGGING? #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 26. EVERYPOST #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 27. HOOTSUITE #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 28. Tracking Tools WHY BLOGGING? #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 29. BIT.LY #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 30. MY RECOMMENDATIONS WHY BLOGGING? #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 31. FREE TOOLKIT • Buffer • Tweetdeck • Everypost • Latergramme & Iconosquare • Bit.ly RECOMMENDATIONS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 32. FOCUS ON SOCIAL • Hootsuite • Tailwind (Pinterest) • Latergramme & Iconosquare • Bit.ly RECOMMENDATIONS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 33. FOCUS ON BLOGGING • CoSchedule • Buffer (free) • Tweetdeck • Tailwind (Pinterest) • Latergramme & Iconosquare • Bit.ly RECOMMENDATIONS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt
- 34. VETTING BLOGGERS #ATM2015 @SamanthaDancy @TheTravelCamel @XpatMatt FREE CONSULTATION xpatmatt@gmail.com Phone number http://xpat.media
Notes de l'éditeur
- Social media is very time consuming and it can be confusing to figure out what works & what doesn’t. These tools can help.
- This information and more can be found online at this URL. Take a photo now, or at the end of the presentation Pause and invite everyone to take a photo of the projector
- If you have any questions during the presentation, tweet them to #PTBA@ATM There will be a Q&A session at the end if there is time. If there’s no time, I will reply to your tweet later.
- Why we need SM management tools - Efficiency Data Effectiveness
- Why we need SM management tools - Efficiency Data Effectiveness
- Why we need SM management tools - Efficiency Data Effectiveness
- Tools we’ll discuss Multi-Platform Platform Specific Smartphone Specific Tracking
- It works
- Hootsuite Probably the most-used platform Very useful set of functions and affordable
- Hootsuite Integrations Facebook Twitter Google + LinkedIn Wordpress
- Hootsuite Summary Column stream management system Post scheduling Social analytics Hashtag and keyword tracking Team management tools With free and cheap ($9.99/mo) plans it’s quite affordable Most people’s first paid management tool
- Not as well-known, but extremely popular Pre-set posting times and then you can simply add posts that will auto schedule to the next free time slot.
- Integrations Facebook Twitter LinkedIn Google + Pinterest
- Summary The most simple and effective way to schedule posts to across multiple social networks Twitter analytics Free plan includes 3 social accounts and 10 posts per day $10/mo paid plan includes up to 12 social accounts, 200 posts, and auto-posting from your website RSS feed
- CoShedule Easy-to-use blog editorial calendar and social post scheduling tool
- Integrations Wordpress Facebook Twitter Google + LinkedIn Tumblr
- Summary Editorial and social media planning and scheduling Calendar-based interface Easy and fast social scheduling within Wordpress Also quite fast for social scheduling outside WP Team management tools Prices from $9/mo for 5 users and 10 social accounts
- It works
- TWEETDECK Owned by Twitter Column layout Track multiple Twitter accounts, messages, mentions, and hashtags Free
- TWEETDECK Owned by Twitter Column layout Track multiple Twitter accounts, messages, mentions, and hashtags Free
- Recently rolled out scheduling functionality. Several apps now offer Pinterest scheduling and analytics
- Several options but it’s too soon to know how well each has adapted to the new API Buffer Viralwoot Tailwind Ahalogy Viraltag Personally, I like Tailwind.
- Instagram Different than others. Has never allowed scheduling or desktop access
- Instagram LaterGram Instagram has never allowed scheduling or posting from your computer. This was somewhat solved by Latergram, which allows you to schedule posts from your desktop. It will then auto-load the post into your Instagram on your phone at the chosen time for fast, easy posting. Iconosquare Excellent, free Instagram analytics showing your most popular posts, highest interaction times, and more.
- Everypost Easy to use Integrates with Facebook, Twitter, Google +, LinkedIn, Pinterest, and Tumblr Free up to 10 posts/day, $9.99/mo unlimited
- Hootsuite Probably the most-used platform Very useful set of functions and affordable
- It works
- Bit.ly Free customizable short URLs Integrates with most social and 3rd party apps Great for organizing links and tracking click throughs Premium service for custom vanity URLs
- FREE TOOLKIT Buffer Tweetdeck Everypost Bit.ly
- FREE TOOLKIT Buffer Tweetdeck Everypost Bit.ly
- FREE TOOLKIT Buffer Tweetdeck Everypost Bit.ly
- Free Consultation Information Give audience a moment to take a photo
- If you have any questions during the presentation, tweet them to #PTBA@ATM There will be a Q&A session at the end if there is time. If there’s no time, I will reply to your tweet later.
- This information and more can be found online at this URL. Take a photo now, or at the end of the presentation Pause and invite everyone to take a photo of the projector