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SAP Tagline Story
Meet       			Jessica
@ She lives in…
    And works at …
As an American Girl she cares for …. (Cliché)
And as a SAP American customer Jessica knows by heart and understands very well…
The Best-Run Businesses Run SAP
English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “Run” The Best-Run Businesses Run SAP
She is perfectly aware of what  SAP can do for her company The Best-Run Businesses Run SAP
Meet       			Frederic
Frederic lives in …
He works as a purchasing manager at the office of a SAP French customer
As a French guy he makes time for …. (also a cliché)
But as a non English speaker Frederic is not able to properly grasp and memorize …
The Best-Run Businesses Run SAP
He therefore doesn’t understand the SAP taglinewell because at English school he learned thatthe meaning of “Run” is …
This is (may be) the reason why in every non speaking English SAP Website …
The “Best-Run Businesses Run SAP” thing has disappeared  Not even translated !
Where as in the SAP website for English speaking people ….
The “Best-Run Businesses Run SAP” is present at each page !
On the other hand, Frederic understands and memorizes easily other famous English taglines …
Just do itThink DifferentConnecting PeopleWe’re No. 2. We try harder The happiest place on earth Make every day a better dayMaking the sky the best place on Earth…
    So is it possible to find ?
One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?
A unique sentence that every SAP customer could share over the world ?
Let’s discuss that at the innovation Day   May the 5th  15H 30 - 16H 30Conference Call : +33 170 729 898    Participant code : 01734409

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What is the sap sentence teaser

  • 2. Meet Jessica
  • 3. @ She lives in…
  • 4.
  • 5. And works at …
  • 6.
  • 7. As an American Girl she cares for …. (Cliché)
  • 8.
  • 9. And as a SAP American customer Jessica knows by heart and understands very well…
  • 11. English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “Run” The Best-Run Businesses Run SAP
  • 12. She is perfectly aware of what SAP can do for her company The Best-Run Businesses Run SAP
  • 13. Meet Frederic
  • 15.
  • 16. He works as a purchasing manager at the office of a SAP French customer
  • 17.
  • 18. As a French guy he makes time for …. (also a cliché)
  • 19.
  • 20. But as a non English speaker Frederic is not able to properly grasp and memorize …
  • 22. He therefore doesn’t understand the SAP taglinewell because at English school he learned thatthe meaning of “Run” is …
  • 23.
  • 24. This is (may be) the reason why in every non speaking English SAP Website …
  • 25. The “Best-Run Businesses Run SAP” thing has disappeared Not even translated !
  • 26. Where as in the SAP website for English speaking people ….
  • 27. The “Best-Run Businesses Run SAP” is present at each page !
  • 28. On the other hand, Frederic understands and memorizes easily other famous English taglines …
  • 29. Just do itThink DifferentConnecting PeopleWe’re No. 2. We try harder The happiest place on earth Make every day a better dayMaking the sky the best place on Earth…
  • 30. So is it possible to find ?
  • 31. One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?
  • 32. A unique sentence that every SAP customer could share over the world ?
  • 33. Let’s discuss that at the innovation Day May the 5th 15H 30 - 16H 30Conference Call : +33 170 729 898    Participant code : 01734409