China: Emirates Xploring

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Emirates Xploration - China Oct 2009 Prepared By Renee Zhang Leo Burnett, Shanghai - Planning Department

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Their Perspective on the Future of Travel ,[object Object],[object Object],[object Object],[object Object],[object Object]

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What’s Different About Emirates? ,[object Object],[object Object],[object Object],[object Object]

Users and Non-Users think of Emirates differently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Losing the Lustre: Emirates is Perceived as Luxurious, but Not “Human” ,[object Object],[object Object],[object Object],[object Object]

The “Human Touch” Makes the Journey. ,[object Object],[object Object],[object Object],[object Object]

Social Responsibility Can Underpin a Human Connection. ,[object Object],[object Object],[object Object],[object Object]

Associative Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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China: Emirates Xploring

1. Emirates Xploration - China Oct 2009 Prepared By Renee Zhang Leo Burnett, Shanghai - Planning Department

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