Social media marketing for small business
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Social media marketing for Small Business presentation for MSU-Marawi E-Commerce students
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Social media marketing for small business
- 1. Social Media Marketing for Small Business By: Charmaine Xy-Za O. Yape Seminar on eCommerce Essentials and Strategies MSU-Marawi Campus | September 24, 2014 | College of Law Academic Complex
- 2. • Social Media Marketing Manager of the ff: www.xyzaspeaks.com | @XyZaSpeaks Charmaine Xy-Za O. Yape Blogger | Social Media Marketing Manager • Aurora-Clinics.co.uk • Cruisemiles.com • ButterflyNetworking.com • Bachmann- Strauss • Safe Rides Unlimited • Mosaic Non-profit Dev. • ThirdTeam.org • Iligan Bloggers Society • Diocese of Iligan • Rent.ph • Leuterio Realty • Condoswap.ph • Premsi.ph • Charmclinics.com Foreign Clients Filipino Clients
- 3. We will talk about; • What is Social Media Marketing? – Definition – Tools • How is Social Media used in the Philippines? • How to start using social media in your business? • How to develop social media strategies? • Effective social media marketing strategies www.xyzaspeaks.com | @XyZaSpeaks
- 4. WHY NOT? Why Social Media? www.xyzaspeaks.com | @XyZaSpeaks
- 5. DEFINITION I. What is Social Media Marketing? www.xyzaspeaks.com | @XyZaSpeaks
- 6. What is social media? Social Media is the “media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web- based and mobile technologies to turn communication into interactive dialogue.” - wikipedia www.xyzaspeaks.com | @XyZaSpeaks
- 7. In Short Social Media is people having conversations online. www.xyzaspeaks.com | @XyZaSpeaks
- 8. Define Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. en.wikipedia.org/wiki/Marketing www.xyzaspeaks.com | @XyZaSpeaks
- 9. Define Small Business Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. Its main goal is gain profit from products and/or services. www.xyzaspeaks.com | @XyZaSpeaks
- 10. Therefore Social Media Marketing for Small Business is people having conversations about the value of products/services online to gain profit. www.xyzaspeaks.com | @XyZaSpeaks
- 12. WHY NOT? Why Social Media? www.xyzaspeaks.com | @XyZaSpeaks
- 13. Why Social media? www.xyzaspeaks.com | @XyZaSpeaks • Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web. Read more at http://sociable360.blogspot.com/2014/01/infographic-22-facts-and-statistics- you.html#VqjSBxfHyRSyYx5l.99
- 20. HOW IS SOCIAL MEDIA USED IN THE PHILIPPINES? Social Media in the Philippines www.xyzaspeaks.com | @XyZaSpeaks
- 26. Why Social Media Marketing? Social media marketing is TRUST marketing. www.xyzaspeaks.com | @XyZaSpeaks
- 27. Why Social Media Marketing? Social media marketing is Word-of-mouth marketing. www.xyzaspeaks.com | @XyZaSpeaks
- 28. Why Social Media Marketing? www.xyzaspeaks.com | @XyZaSpeaks • Only 14% of people trust advertisements • 78% of people trust the recommendations of other consumers.
- 29. FACT: • Millenials out numbers Baby Boomers • The purchasing power of the Millenials is estimated to be $170 billion per year. • Millennials spend > 16 hours per week online. • 96% of them joined a social network. • They have an average of 220 online friends. www.xyzaspeaks.com | @XyZaSpeaks Source: https://medium.com/how-to-succeed/c76fb1231fbb
- 30. FACT: Millennials don’t care about your AD. They care about what their friends think. www.xyzaspeaks.com | @XyZaSpeaks
- 31. Whether you like it or not • Social Media is the new thing and it will stay and go on with or without you. www.xyzaspeaks.com | @XyZaSpeaks
- 32. HOW DO YOU START? www.xyzaspeaks.com | @XyZaSpeaks
- 33. There Is No Magic Wand www.xyzaspeaks.com | @XyZaSpeaks If you fail to plan, You can plan to fail
- 34. There Is No Cookie-Cutter Approach www.xyzaspeaks.com | @XyZaSpeaks
- 35. Monetize vs. Collect www.xyzaspeaks.com | @XyZaSpeaks
- 36. To start You need to; – Set objectives or goals? – Know your target market? – Know which social networks do they use? – Know what type of content do they prefer? – Know what cost(s) are involved? – Know what is your competition doing? www.xyzaspeaks.com | @XyZaSpeaks
- 37. What are my objectives or goals? www.xyzaspeaks.com | @XyZaSpeaks Increase e-commerce Increase traffic to website Increase brand awareness Increase email subscriptions Build thought leadership reputation Announce events, promotions, sales
- 38. Who Is My Target Market? www.xyzaspeaks.com | @XyZaSpeaks
- 39. ACTIVITY (5 MIN) Assuming you have a clothing business that you wanted to market online. To make it stand out among others, what would it specifically be and why? www.xyzaspeaks.com | @XyZaSpeaks
- 40. Where Is My Target Market? www.xyzaspeaks.com | @XyZaSpeaks
- 41. What type of content do they prefer? www.xyzaspeaks.com | @XyZaSpeaks
- 42. What Costs Are Involved? www.xyzaspeaks.com | @XyZaSpeaks
- 43. Competitive Analysis www.xyzaspeaks.com | @XyZaSpeaks
- 44. OKAY PA KAYO???? www.xyzaspeaks.com | @XyZaSpeaks
- 45. EFFECTIVE SOCIAL MEDIA STRATEGIES www.xyzaspeaks.com | @XyZaSpeaks
- 46. 5 C’s of an Effective Social Media Marketing Strategy www.xyzaspeaks.com | @XyZaSpeaks
- 47. Consistency Keep going! The key to success is consistency: keep posting updates, keep creating original content, and keep engaging with your community. www.xyzaspeaks.com | @XyZaSpeaks
- 48. Character • Be authentic, have fun and keep it real! Consumers appreciate a genuine tone in your message and a trusting relationship. Your community consists of real people who appreciate real messages. www.xyzaspeaks.com | @XyZaSpeaks
- 49. Content Keep focused on your message! • While planning your content marketing strategy, keep focused on the message you want to share with your community. www.xyzaspeaks.com | @XyZaSpeaks
- 50. Connection Find a common bond with your audience • Research your target market thoroughly. Discover which social media channels they prefer and what type of content they consume most often. www.xyzaspeaks.com | @XyZaSpeaks
- 51. Communication Inform, instruct and entertain • There are many forms of communication to choose from today to share valuable information with your social media audience. Use hashtags to encourage greater sharing by your community. www.xyzaspeaks.com | @XyZaSpeaks
- 52. 5 C’s of an Effective Social Media Marketing Strategy www.xyzaspeaks.com | @XyZaSpeaks
- 53. Thank you! • Blogs: http://www.xyzaspeaks.com • http://www.thepurpleslippers.com • Twitter/instagram: @xyzaspeaks • Facebook: http://www.facebook.com/xyzaspeaks • Pinterest: Pinterest.com/xyzayape • LinkedIn: linkedin.com/in/ph/xyzayape • Google+: XyZa Yape www.xyzaspeaks.com | @XyZaSpeaks
Notes de l'éditeur
- Friends, Fans and Followers should not be collected like baseball cards. There are many social networks to join, but these are tools, NOT a strategy. Joining all social networking sites sounds cool but can you manage them? Growing a large following is great, but you need to do something with them. A 100 engaging followers is way better than 10Million followers not reacting or talking to each other.
- Yeah there’s no minding your own business here.
- Remember SMART?
- A quick snap shot of some social media demographics compiled from Pew Research’s latest report includes: Gender: 9% more women use social channels than men. Pinterest is the most used channel by women and Google+ is preferred by men. Age: While the 18-29 year olds continue to be the most active social users (83%), their usage actually dropped slightly recently. This age group spends much of their time on Facebook and Twitter. The 30-49 age group has recently increased usage by 4% points growing to 77%. As expected, senior citizens are the least social at 52%. Income: Income level also influences the level of time spent on social channels. Pew found 72% of the lower-income population on social networks compared to approximately 65% of middle class and affluent shoppers. Women with post high school education and above average incomes enjoy spending time on Pinterest. Race: Brands that are marketing to the Hispanic population will be interested to know that this is the most active race on social media (72%), followed by African-Americans (68%). Instagram is the most appealing social channel for these two races. Hispanics are also most likely to purchase on mobile devices. For full infographic, log on to http://theresematthys.com/2013/06/06/target-market-social-media-demographic/
- Will you manage site in-house or outsource? Will you purchase a management tool such as HootSuite or use the free Buffer app? Will you create content in-house or outsource the graphic art or copywriting? Will you experiment with paid ads? Will you hire a dedicated Social Media Manager?
- Rome wasn’t built in a day, and neither will your social media community be. Regardless of which channels you choose to devote your energy to, it takes time to build a following.
- When building your digital brand, it’s important to stay true to your brand’s existing personality. Consumers appreciate a genuine tone in your message and a trusting relationship. Your community consists of real people who appreciate real messages. Tell compelling stories such as what inspired you to start your company, or how you solved a unique solution for one of your customers. Remember to have fun too! Add a little humor to your story to show the human side of your brand.
- For example, if you’re an insurance company, your postings could include messages regarding industry related information on auto, home, or life insurance issues… you get the idea. Keeping focused on your messages will prove to your following that you are knowledgeable and up-to-date on the latest trends in your field. Veering off topic, however, can cause confusion and you may begin to lose your following.
- For instance, the preferred social channel for engineers is Facebook, with videos being consumed more than other types of content. Make inquiries into your target profession to determine the best channel(s) to devote your social media marketing efforts.
- Whether you choose images, infographics, video, white papers, case studies, or another media, the goal should always be to inform, instruct or entertain the user.