A video channel case study in the health care industry.

1. HOW A HOSPITAL CAN
MARKET SMARTLY
USING A VIDEO CHANNEL
ON ?
1

2. THERE IS THIS GENERAL NOTION
THAT,
HOSPITALS
CANNOT ADVERTISE?
2

3. BUT I SPOKE TO A FEW HOSPITAL CEOS,
ONE COMMON THING I WAS TOLD WAS THAT,
THE OPERATING COST OF A HOSPITAL IS
TOO HIGH.
3

4. 4
BUT SHOULDN’T HOSPITALS
MARKET
AS WELL?

5. LETS SEE HOW YOU CAN CREATE AWARENESS FOR
YOUR HOSPITAL BRAND
WITHOUT
EVEN SOUNDING LIKE MARKETING?

6. THE VIDEO CHANNEL ON THE
NEXT SLIDE WAS STARTED JUST
BEFORE THE PANDEMIC.

7. 7
They’ve got over 3 Lakhs
subscribers now.

8. 8
Every single video is
addressing the audience.

9. 9
0% SELLING
100% MARKETING

10. ‣ After all, modern-day marketing is nothing but giving your audience
something and not expecting anything in return.
‣ All your subscribers are going to recommend your brand if they
fi
nd your
videos helpful.
‣ With every new view to your videos, potentially one more person gets to
know about your hospital brand.
WHY YOU SHOULD DO IT AS WELL?

11. Owned Media
Earned Media
Paid Media
Successful companies
understand the power of
owned media and
invest in it.

12. THIS IS EXACTLY
WHAT WE DO.

13. Video Marketing Company
www.studionavans.com
A Case Study by
Ideas + Production + Marketing