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Playground – Friday 8/2/13

“A loose collection”
Cool Executions or digital game
changers
Reprise
@y0z2a or G+ “Andrew Hughes”
Triple J – Warmest or Hottest 100




                                         Vs.




 92% Accurate | 10/10 for Top 10 Songs | 5 of Top 10 in Correct Position | And…
Postcode Targeted Ads… on TV!



 • There are circa 29m Postcodes in the UK

 • Sky have stated intent to offer postcode targeted
   TV ads by July

 • Yield from $24 to $568 per customer for Sky

 • The funniest part was on the SMH
Selling Like Hot Raspberry Pi’s



 • It is a Raspberry Pi – a computer the size
   of a cigarette packet

 • Originally thought to sell only 1000-5000
   units it has ticked over it’s 1m units

 • Brought by “hobbyists” and more
   professional users, it has been a shining
   light for micro hardware computing

 • It’s pretty powerful

 • There are supercomputers on the way in
   Kickstarter too
Coke Chase




And then the controversy
The Value Of Testing


   Obama Vs. Romney    Do you want to
                       know about my
                       $60m experiment?
Actual Facebook Graph Searches, Your Photos & Shtuff
Superbowl




The decent ads (in my opinion) were from: The Auto Manufacturers (again) but Tivo said…
Twitter and Data Visualisation




                                 http://tweetmap.it/
                                 http://tweetping.net/

                                 Data is Beautiful
Audi – taking internet mainstream
We’re Off To See…
Thank you
Twitter: @y0z2a
http://searcheverywhere.net

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Playground - 8th February

  • 1. Playground – Friday 8/2/13 “A loose collection” Cool Executions or digital game changers Reprise @y0z2a or G+ “Andrew Hughes”
  • 2.
  • 3. Triple J – Warmest or Hottest 100 Vs. 92% Accurate | 10/10 for Top 10 Songs | 5 of Top 10 in Correct Position | And…
  • 4.
  • 5. Postcode Targeted Ads… on TV! • There are circa 29m Postcodes in the UK • Sky have stated intent to offer postcode targeted TV ads by July • Yield from $24 to $568 per customer for Sky • The funniest part was on the SMH
  • 6.
  • 7. Selling Like Hot Raspberry Pi’s • It is a Raspberry Pi – a computer the size of a cigarette packet • Originally thought to sell only 1000-5000 units it has ticked over it’s 1m units • Brought by “hobbyists” and more professional users, it has been a shining light for micro hardware computing • It’s pretty powerful • There are supercomputers on the way in Kickstarter too
  • 8.
  • 9. Coke Chase And then the controversy
  • 10.
  • 11. The Value Of Testing Obama Vs. Romney Do you want to know about my $60m experiment?
  • 12.
  • 13. Actual Facebook Graph Searches, Your Photos & Shtuff
  • 14.
  • 15. Superbowl The decent ads (in my opinion) were from: The Auto Manufacturers (again) but Tivo said…
  • 16.
  • 17. Twitter and Data Visualisation http://tweetmap.it/ http://tweetping.net/ Data is Beautiful
  • 18.
  • 19. Audi – taking internet mainstream
  • 20.
  • 21. We’re Off To See…

Notes de l'éditeur

  1. Chris Copping
  2. First Act since Lisa Loeb to Top Billboards without Major Label - http://newsfeed.time.com/2013/01/25/macklemores-thrift-shop-is-first-indie-hit-to-top-charts-in-nearly-two-decades/
  3. http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9840486/BSkyB-to-tailor-adverts-to-users-depending-on-postcode.html
  4. http://www.nytimes.com/2013/01/31/technology/personaltech/raspberry-pi-a-computer-tinkerers-dream.html?_r=0Adapteva making a similar sized Supercomputer - http://arstechnica.com/information-technology/2012/09/99-raspberry-pi-sized-supercomputer-touted-in-kickstarter-project/
  5. http://www.cokechase.com/index.htmlAnd then the controversy - http://www.cinemablend.com/new/Coke-Super-Bowl-Ad-Cops-Out-By-De-Gaying-Priscilla-Queen-Desert-35517.html
  6. http://blog.optimizely.com/2013/01/31/this-team-has-data-not-opinions-ab-testing-at-the-romney-campaign/http://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/
  7. http://techcrunch.com/2013/02/04/facebook-graph-search-didnt-break-your-privacy-settings-it-only-feels-like-that/http://actualfacebookgraphsearches.tumblr.com/http://soulcompare.com/ | http://www.tomscott.com/dead/On a side note – some great plugins to remove things from your timeline: TamperMonkey Script - http://userscripts.org/scripts/show/151426 There is agreasemonkey Script too:
  8. AdWeekAdblitz - http://www.youtube.com/user/adblitz?feature=inp-yo-SPBThe newsjacks were best from: http://marketingland.com/oreo-audi-walgreens-market-quickly-during-super-bowl-blackout-3240730k Tivo Boxes said - http://techcrunch.com/2013/02/04/here-are-the-top-10-superbowl-ads-according-to-30k-tivos/“Using second-by-second audience measurement data from over 30,000 anonymous households using TiVo, TiVo’s Research and Analytics arm narrowed down the top ten most engaging ads of the big game.”
  9. http://tweetmap.it/http://tweetping.net/