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France B2C E-Commerce Report 2010

April 2010



                                                                Provided by

            RESEARCH ON INTERNATIONAL MARKETS
                We deliver the facts – you make the decisions




                                                                              April 2010




Publication Date
 April 2010
Language
 English
Format
 PDF & PowerPoint
Number of Pages/Charts
 46
Covered Countries
 France
Price
	 €1,450	(excl.	VAT)




                        yStats.com GmbH & Co. KG                                           Phone: +49 (0)40 - 39 90 68 50   E-Mail: info@ystats.com
                        Behringstr. 28a, 22765 Hamburg                                     Fax: +49 (0)40 - 39 90 68 51     www.ystats.com
                        Germany
France B2C E-Commerce Report 2010

Key Findings
 Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

 •   23 million French bought a product or service online in the third quarter of 2009 – this represents about 7
     out of 10 Internet users.

 •	 In	May	2009,	“Electronics”	(52%)	and	“Travel/Tourism”	(51%)	were	the	most	popular	product	categories	in			
    the French E-Commerce market.


 •   It is estimated that there will be 41 million French Internet users in 2013, up from 37 million in 2009.

 •   PriceMinister was the main French Internet retailer by active reach (29%) in Q2 2009, followed by 3 Suisses
     (24% active reach).

 •   La Redoute is the leading retail clothing site in France, with 6.8 million unique visitors in July 2009.




Company and Product Information
 About our Reports

 Market reports by yStats.com inform top managers about recent market trends and assist with
 strategic company decisions

 A list of advantages
 •   yStats.com provides secondary market research: By using various sources of information we ensure
     maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
     the market situation.
 •	 The	analyses,	statistical	reports	and	forecasts	are	only	based	on	reliable	sources	including	national	and									
 	 international	statistical	offices,	industry	and	trade	associations,	business	reports,	business	and	company		 	
    databases, journals, company registries and news portals.
 •	 Our	international	employees	research	and	filter	all	sources	and	translate	relevant	information	into	English.		 	
 	 This	ensures	that	the	content	of	the	original	studies	is	correctly	interpreted.
 •	 yStats.com	delivers	all	research	results	as	PowerPoint	files.	All	data	can	therefore	be	used	directly	for	board		
    presentations or be individually adapted.
 •   If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.


 About yStats.com

 •   Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
     markets and competitors for top managers from various industries including retail, home shopping,
     e-commerce, telecommunications, logistics and energy.
 •	 Headquartered	in	Hamburg,	Germany,	the	firm	is	a	specialist	for	secondary	research	with	a	strong																
    international focus.
 •   Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.



                       yStats.com GmbH & Co. KG                 Phone: +49 (0)40 - 39 90 68 50      E-Mail: info@ystats.com
                       Behringstr. 28a, 22765 Hamburg           Fax: +49 (0)40 - 39 90 68 51        www.ystats.com
                       Germany
France B2C E-Commerce Report 2010

Table of Contents
 1. Trends                                                  5. Users / Shoppers (cont.)

 •   France vs. EU Broadband & Internet Usage               •    Internet Shoppers in EU Countries by Gender,
     Indicators, 2004-2008                                  	    including	France,	ranked	by	Total,	in	%,	Q1	2009
 •	 B2C	E-Commerce	Usage	Trends	in	France,											       •    Number of Internet Shoppers, in million,
    Q3 2009                                                      2007-2008
 •	 B2C	E-Commerce	Value	and	Growth	Trends	in		 	           •    Share of Internet Shoppers on Internet Users in
    France, Q2 2009                                              France, by Region, Age Groups and Gender, in %,
 •   Basket Size in the French E-Commerce Market,                1Q 2009
 	   in	EUR	per	Order,	Q2/2006-Q2/2009	                     •    Internet Shoppers in France by Age Groups
 •   M-Commerce in France, most popular                          compared to the EU27 Average, in %, 2008
     M-Commerce Applications, in %, 2009                    •    Development of Internet Shoppers in France,
                                                                 compared to the EU27 Average, in %, 2006, 2008
                                                                 & 2009
 2. Sales                                                   •    Development of Broadband Households (millions)
                                                                 and Penetration in France, 2007-2012f
 •   Retail and Home-Shopping Sales in France, in
                                                            •    Broadband Subscribers in France compared to
     EUR billion, 2004-2008
                                                                 Germany, USA and the OECD, 2003-June 2008
 •   B2C E-Commerce Sales in France, in EUR billion,
                                                            •    Broadband Subscribers per 100 Inhabitants in
     2003-2010f
                                                                 France, comp. to Germany, USA and the OECD
 •   B2C E-Commerce Sales Forecast, France vs.                   Average, 2003-June 2008
     selected EU Countries, in EUR billion, 2014f
                                                            •    Broadband Subscribers in France by Access
 •   B2C E-Commerce Sales by Country in Europe,             	    Technology	compared	to	the	OECD	Average,	in	%,		
     incl. France, in GBP billion, 2009 & 2010f                  June 2008
                                                            •    Broadband Penetration and daily Internet Access
 3. Shares                                                       in France vs. EU Comparison, 2008

 •   Share of B2C E-Commerce on total Retail and            6. Players
     Home-Shopping Sales in France, in %, 2004-2008
                                                            •    Leading B2C E-Commerce Players in France; by
 4. Products                                                     Assortments
                                                            •    Leading B2C E-Commerce Players in France; by
 •	 Types	of	Goods	and	Services	bought	Online	in		 	        	    Unique	Visitors	and	Audience	Reach,	February		 	
    France, in % of Internet Users, May 2009                     2010
 •	 Types	of	Goods	and	Services	bought	Online	in		 	        •	 Top	15	Online	Shopping	Sites	in	France,	ranked	by		
    France compared to the EU27 Average, in %,              	 Unique	Visitors,	Reach,	Nationality	and	Type,							
    Q2 2008                                                    Q2 2009
                                                            •	 Top	10	Online	Retail	Sites	in	France	by	million						
 5. Users / Shoppers                                        	 Visitors,	July	2008	&	July	2009
                                                            •	 Top	10	Retail	Clothing	Sites	in	France	by	Visitors,			
 •   Individuals in EU Countries using the Internet on         in thousands, July 2008 & July 2009
     Average Daily or almost every Day, including           •	 Top	5	Travel	Agency	Sites	in	France	by	million						
     France, in %, Q1 2009                                  	 Visitors,	Q2	2009
 •   Percentage of Households in EU Countries with          •	 Top	5	Furniture	and	Do-It-Yourself	Sites	in	France		
 	   Internet	/	Broadband	Access,	including	France,						   	 by	million	Visitors,	Q2	2009
     in %, Q1 2007-Q1 2009
                                                            •    Facts about Amazon.fr
 •   Development of Internet Users in France, in
                                                            •    Facts about Cdiscount.com
     million and Penetration in %, 2008-2013f
                                                            •	 Facts	about	Vente-privee.com

                      yStats.com GmbH & Co. KG                  Phone: +49 (0)40 - 39 90 68 50   E-Mail: info@ystats.com
                      Behringstr. 28a, 22765 Hamburg            Fax: +49 (0)40 - 39 90 68 51     www.ystats.com
                      Germany
France B2C E-Commerce Report 2010

Samples
                                                                                                 RESEARCH ON INTERNATIONAL MARKETS
                                                                                                                     We deliver the facts – you make the decisions


                                Trends                                                            Sales                                                         Shares                                                        Products                                    Users / Shoppers                         Players


          In France, 45% of the population were Internet shoppers in the first
          quarter of 2009, which is above the EU average of 37%.
          Internet Shoppers in EU Countries by Gender, including France, ranked by Total, in %, Q1 2009
                                                                                                                                      Total                                                  Males                                          Females
              Norway                                                                                                                   70                                                     74                                              65
              UK                                                                                                                       66                                                     70                                              62
              Denmark                                                                                                                  64                                                     66                                              61
              Netherlands                                                                                                              63                                                     66                                              59
              Sweden                                                                                                                   63                                                     65                                              61
              Germany                                                                                                                  56                                                     60                                              53
              Finland                                                                                                                  54                                                     54                                              53
              France                                                                                                                   45                                                     46                                              43
              Austria                                                                                                                  41                                                     46                                              36
              EU27 Average                                                                                                             37                                                     40                                              34
              Belgium                                                                                                                  36                                                     41                                              30
              Slovakia                                                                                                                 28                                                     29                                              27
              Czech Republic                                                                                                           24                                                     27                                              21
              Slovenia                                                                                                                 24                                                     25                                              23
              Poland                                                                                                                   23                                                     26                                              21
              Spain                                                                                                                    23                                                     26                                              20
              Hungary                                                                                                                  16                                                     17                                              15
              Portugal                                                                                                                 13                                                     15                                              11
              Italy                                                                                                                    12                                                     16                                               9
              Croatia                                                                                                                  10                                                     11                                               9



          Note: The survey covered households containing at least one person aged 16-74, and individuals aged 16-74. The main reference period was the first quarter of 2009. Households were asked about internet access by any member of the household at home. Individuals were asked about frequency of
                     internet use and about activities they had carried out on the internet in the last three months prior to the survey, or in the last twelve months for e-commerce activities, at home or at any other location.

          Source: Eurostat, December 2009




                                                                                                                                                                                                                                                                                                                             25




                                                                                                 RESEARCH ON INTERNATIONAL MARKETS
                                                                                                                     We deliver the facts – you make the decisions


                                Trends                                                            Sales                                                         Shares                                                        Products                                    Users / Shoppers                         Players


          45% of the total French population bought or ordered goods or
          services for private use over the Internet in the first quarter of 2009.
          Development of Internet Shoppers in France, compared to the EU27 Average, in %, 2006, 2008 & 2009
                        50

                                                                                                                                                                                                                                                                                       45
                        45

                                                                                                                                                                                      40
                        40
                                                                                                                                                                                                                                                                                                              37

                        35
          in %




                                                                                                                                                                                                                    32

                        30

                                                                                                       26
                        25
                                                                        22

                        20


                        15
                                                                                   2006                                                                                                         2008                                                                                            2009
                                                                                                                                                                               France                                      EU27


          Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter

          Source: Eurostat, March 2009, December 2009




                                                                                                                                                                                                                                                                                                                             29




                      yStats.com GmbH & Co. KG                                                                                                                                                                        Phone: +49 (0)40 - 39 90 68 50                                                                          E-Mail: info@ystats.com
                      Behringstr. 28a, 22765 Hamburg                                                                                                                                                                  Fax: +49 (0)40 - 39 90 68 51                                                                            www.ystats.com
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France B2C E-Commerce Report 2010 by yStats.com

  • 1. France B2C E-Commerce Report 2010 April 2010 Provided by RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions April 2010 Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 46 Covered Countries France Price €1,450 (excl. VAT) yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 2. France B2C E-Commerce Report 2010 Key Findings Covering Trends, Sales, Shares, Products, Users/Shoppers and Players • 23 million French bought a product or service online in the third quarter of 2009 – this represents about 7 out of 10 Internet users. • In May 2009, “Electronics” (52%) and “Travel/Tourism” (51%) were the most popular product categories in the French E-Commerce market. • It is estimated that there will be 41 million French Internet users in 2013, up from 37 million in 2009. • PriceMinister was the main French Internet retailer by active reach (29%) in Q2 2009, followed by 3 Suisses (24% active reach). • La Redoute is the leading retail clothing site in France, with 6.8 million unique visitors in July 2009. Company and Product Information About our Reports Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions A list of advantages • yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. • The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. • Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted. • yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted. • If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request. About yStats.com • Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy. • Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus. • Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post. yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 3. France B2C E-Commerce Report 2010 Table of Contents 1. Trends 5. Users / Shoppers (cont.) • France vs. EU Broadband & Internet Usage • Internet Shoppers in EU Countries by Gender, Indicators, 2004-2008 including France, ranked by Total, in %, Q1 2009 • B2C E-Commerce Usage Trends in France, • Number of Internet Shoppers, in million, Q3 2009 2007-2008 • B2C E-Commerce Value and Growth Trends in • Share of Internet Shoppers on Internet Users in France, Q2 2009 France, by Region, Age Groups and Gender, in %, • Basket Size in the French E-Commerce Market, 1Q 2009 in EUR per Order, Q2/2006-Q2/2009 • Internet Shoppers in France by Age Groups • M-Commerce in France, most popular compared to the EU27 Average, in %, 2008 M-Commerce Applications, in %, 2009 • Development of Internet Shoppers in France, compared to the EU27 Average, in %, 2006, 2008 & 2009 2. Sales • Development of Broadband Households (millions) and Penetration in France, 2007-2012f • Retail and Home-Shopping Sales in France, in • Broadband Subscribers in France compared to EUR billion, 2004-2008 Germany, USA and the OECD, 2003-June 2008 • B2C E-Commerce Sales in France, in EUR billion, • Broadband Subscribers per 100 Inhabitants in 2003-2010f France, comp. to Germany, USA and the OECD • B2C E-Commerce Sales Forecast, France vs. Average, 2003-June 2008 selected EU Countries, in EUR billion, 2014f • Broadband Subscribers in France by Access • B2C E-Commerce Sales by Country in Europe, Technology compared to the OECD Average, in %, incl. France, in GBP billion, 2009 & 2010f June 2008 • Broadband Penetration and daily Internet Access 3. Shares in France vs. EU Comparison, 2008 • Share of B2C E-Commerce on total Retail and 6. Players Home-Shopping Sales in France, in %, 2004-2008 • Leading B2C E-Commerce Players in France; by 4. Products Assortments • Leading B2C E-Commerce Players in France; by • Types of Goods and Services bought Online in Unique Visitors and Audience Reach, February France, in % of Internet Users, May 2009 2010 • Types of Goods and Services bought Online in • Top 15 Online Shopping Sites in France, ranked by France compared to the EU27 Average, in %, Unique Visitors, Reach, Nationality and Type, Q2 2008 Q2 2009 • Top 10 Online Retail Sites in France by million 5. Users / Shoppers Visitors, July 2008 & July 2009 • Top 10 Retail Clothing Sites in France by Visitors, • Individuals in EU Countries using the Internet on in thousands, July 2008 & July 2009 Average Daily or almost every Day, including • Top 5 Travel Agency Sites in France by million France, in %, Q1 2009 Visitors, Q2 2009 • Percentage of Households in EU Countries with • Top 5 Furniture and Do-It-Yourself Sites in France Internet / Broadband Access, including France, by million Visitors, Q2 2009 in %, Q1 2007-Q1 2009 • Facts about Amazon.fr • Development of Internet Users in France, in • Facts about Cdiscount.com million and Penetration in %, 2008-2013f • Facts about Vente-privee.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 4. France B2C E-Commerce Report 2010 Samples RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players In France, 45% of the population were Internet shoppers in the first quarter of 2009, which is above the EU average of 37%. Internet Shoppers in EU Countries by Gender, including France, ranked by Total, in %, Q1 2009 Total Males Females Norway 70 74 65 UK 66 70 62 Denmark 64 66 61 Netherlands 63 66 59 Sweden 63 65 61 Germany 56 60 53 Finland 54 54 53 France 45 46 43 Austria 41 46 36 EU27 Average 37 40 34 Belgium 36 41 30 Slovakia 28 29 27 Czech Republic 24 27 21 Slovenia 24 25 23 Poland 23 26 21 Spain 23 26 20 Hungary 16 17 15 Portugal 13 15 11 Italy 12 16 9 Croatia 10 11 9 Note: The survey covered households containing at least one person aged 16-74, and individuals aged 16-74. The main reference period was the first quarter of 2009. Households were asked about internet access by any member of the household at home. Individuals were asked about frequency of internet use and about activities they had carried out on the internet in the last three months prior to the survey, or in the last twelve months for e-commerce activities, at home or at any other location. Source: Eurostat, December 2009 25 RESEARCH ON INTERNATIONAL MARKETS We deliver the facts – you make the decisions Trends Sales Shares Products Users / Shoppers Players 45% of the total French population bought or ordered goods or services for private use over the Internet in the first quarter of 2009. Development of Internet Shoppers in France, compared to the EU27 Average, in %, 2006, 2008 & 2009 50 45 45 40 40 37 35 in % 32 30 26 25 22 20 15 2006 2008 2009 France EU27 Note: The survey contains individuals having bought or ordered goods or services for private use over the Internet; main reference period for 2008 was the second quarter; main reference period for 2009 was the first quarter Source: Eurostat, March 2009, December 2009 29 yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany
  • 5. Report Order Form REPORT ORDER FORM Place Your Order as Follows: Call us at + 49 40 39 90 68 50 Fax us at + 49 40 39 90 68 51 using the form below: Scan and Email us at inquiry@ystats.com using the form below: I would like to order the following report(s): Report Title Publication Date Price (€) An invoice will be sent to your company. Please complete your contact details. Title: Mr/Mrs/Ms First Name Last Name Job Title Company Email Address Telephone Number Fax Number Address City State/Province Country Post Code/ZIP All Forms must have a signature to confirm your order: Signature EU Companies must Purchase Order No Order Date supply VAT No (if required) Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations. yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, Germany Phone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: info@ystats.com Internet: www.ystats.com yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com Germany