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1. Turkey B2C E-Commerce Report 2010
April 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
33
Covered Countries
Turkey
Price
€1,450 (excl. VAT)
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2. Turkey B2C E-Commerce Report 2010
Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• Internet users in Turkey were among the most engaged users in Europe, representing the 7th largest
online audience.
• The number of domestic E-Commerce transactions with domestic and international cards in Turkey reached
nearly 65 million in 2008.
• The number of Internet users totaled 27 million in 2008, accounting for 35% of total population in Turkey.
• Hepsiburada.com, Biletix.com and Gittigidiyor.com are among the leading players in the Turkish B2C
E-Commerce market.
• The multi-category retailer Hepsiburada.com reached sales of EUR 112 million in 2008.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

3. Turkey B2C E-Commerce Report 2010
Table of Contents
1. Trends 5. Users / Shoppers
• Total Internet Users by Country, incl. Turkey; • Development of Internet Users (mil.) and its
Europe, Age 15+, Home & Work Locations, Percentage of Country Population, 2000-2008;
April 2009 Share of Internet Shoppers of Internet Users in
• Development of the Turkish B2C E-Commerce Turkey, in %, 2008
Market, incl. Purchases with local Credit Cards • Total Broadband Subscribers in Turkey, compared
• Trends of the B2C E-Commerce Market in Turkey: to Germany, USA and the OECD, 2003-June 2008
General Overview • Broadband Subscribers per 100 Inhabitants in
• Top 15 Online Properties in Turkey, by total Unique Turkey, compared to Germany, USA and the OECD
Visitors, September 2009; Top 10 Online Activities Average, 2003-June 2008
in Turkey, by % Share, May 2009 • Broadband Subscribers in Turkey, by Access
• Top 10 Social Networking Sites, ranked by total Technology, compared to the OECD Average in %,
Unique Visitors in Turkey (thousand), September June 2008
2009
2. Sales
• B2C E-Commerce Sales and total Retail Sales in
Turkey, in USD billion, 2006-2008
• B2C E-Commerce Sales in Turkey, Volume of
Transactions, in YTL million, 2008
• B2C E-Commerce Transactions in Turkey, Number 6. Players
of Transactions, 2008
• Leading B2C E-Commerce Players in Turkey; by
Assortments
• Leading B2C E-Commerce Players in Turkey; by
Unique Visitors and Audience Reach, February
2010
3. Shares • Facts about Hepsiburada.com
• Facts about Biletix.com
• B2C E-Commerce Share of total Retail Sales in • Facts about Gittigidiyor.com
Turkey, in %, 2006-2008
• Facts about Araba.com
• Facts about Vatanbilgisayar.com
• Facts about Sahibinden.com
• News about Limango.com.tr
4. Products
• Most popular Online Product Categories in Turkey,
in %, 2008
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4. Turkey B2C E-Commerce Report 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
The number of domestic E-Commerce transactions with domestic and
international cards in Turkey reached nearly 65 million in 2008.
B2C E-Commerce Transactions in Turkey, Number of Transactions, 2008
Number of Transactions
Domestic and international transactions with domestic cards Domestic transactions with domestic and international cards
Domestic International Total Domestic International Total
01 – January 4,623,339 293,964 4,917,303 5,012,222 145,971 5,158,193
02 – February 4,486,585 271,200 4,757,785 4,886,172 151,130 5,037,302
03 – March 4,731,364 264,556 4,995,920 5,115,888 196.334 5,321,232
1st QUARTER 13,841,288 829,720 14,671,008 15,014,282 493,445 15,507,727
04 – April 4,788,670 251,773 5,040,443 5,104,058 208,752 5,312,810
05 – May 5,042,902 251,236 5,294,138 5,517,030 272,815 5,789,845
06 – June 4,846,570 238,991 5,085,561 4,935,292 274,897 5,210,189
2nd QUARTER 14,678,142 742,000 15,420,142 15,556,380 756,464 16,312,844
07 – July 5,224,090 238,870 5,462,960 5,794,764 325,517 6,120,281
08 – August 4,919,165 234,377 5,153,542 5,337,704 345,752 5,683,456
09 – September 5,144,649 275,484 5,420,133 5,616,463 299,395 5,915,858
3rd QUARTER 15,287,904 748,731 16,036,635 16,748,931 970,664 17,719,595
10 – October 4,553,643 290,322 4,843,965 5,051,577 278,930 5,330,507
11 – November 4,552,082 311,854 4,863,936 4,552,082 197,383 4,749,465
12 – December 4,776,353 394,029 5,170,382 4,776,353 164,257 4,940,610
4th QUARTER 13,882,078 996,205 14,878,283 14,380,012 640,570 15,020,582
2008 YEAR 57,689,412 3,316,656 61,006,068 61,199,605 2,861,143 64,560,748
Source: BKM 2009
13
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
The multi-category retailer Hepsiburada.com reached sales of
EUR 112 million in 2008.
Facts about Hepsiburada.com
Name of
Hepsiburada.com
Hepsiburada com
Company
Homepage www.hepsiburada.com
Shareholder/
D-Market
D Market Elektronik Hizmetler Tic AS (Dogan Holding)
Tic.
Owner
Vertical
Retailer
Integration
Business
Multi-Category
Multi Category Retailer
Model
Product
Multi-Categories
Range
Revenue/
€ 112 million (2008)
illi
Financials
Founded in 1998. More than 2 million registered
Others
customers and more than 180,000 products.
Source: Hepsiburada.com, Trade Press, Company Research
26
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