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Europe Online Payment Methods 2012

August 2012

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August 2012

Publication Date
August 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
123
Covered Countries
Western Europe: UK (Top Country), Belgium, France, Ireland, Italy, Luxembourg, Netherlands,
Portugal, Spain
Central Europe: Germany (Top Country), Austria, Switzerland
Eastern Europe: Russia (Top Country), Bulgaria, Cyprus, Czech Republic, Estonia, Greece, Hungary,
Latvia, Lithuania, Malta, Poland, Romania, Slovakia, Slovenia, Turkey, Ukraine
Scandinavia: Denmark, Finland, Norway, Sweden

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Key Findings
Covering 32 European Countries

• The Payment Services Directive, Single Euro Payments Area (SEPA) program and MyBank all aim at sim-
plifying pan-European online payments.
• In the UK in Q1 2012, the most frequently used online payment method was “Credit Cards”, followed by
“Debit Cards”.
• “Invoice” and “Online Payment” remained the preferred payment methods of online shoppers in Germany in
January 2012, as in January 2011.
• The number of digital wallets in Russia increased by more than 10% in 2011, while their transaction volume
grew by almost 80% from 2010.
• In Sweden, “Invoice (after Delivery)” was the leading online payment method in 2011, being used by
approximately 40% of online shoppers.

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Table of Contents (1 of 6)
1. MANAGEMENT SUMMARY 2. WESTERN EUROPE (cont.)

2. WESTERN EUROPE 2.3. Belgium

2.1. Regional • Online Payment Trends, 2011/2012 and Breakdown
of used Online Shopping Payment Methods, in % of
• Online Payment Trends, 2011/2012 Online Shoppers, April 2012
• Used Online Payment Methods, in % of Online • Used Online Payment Methods, in % of Online
Shoppers, 2010 Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, (by Bank/Credit Transfer, Cash-on-Delivery,
Cheque, Credit/Charge Card, Debit Card, Direct Cheque, Credit/Charge Card, Debit Card, Direct
Debit, Online Payment Systems, Payment by Debit, Online Payment Systems, Payment by
Mobile Phone) Mobile Phone)
• Used Online Payment Methods, by Country, in % • Online Payment Methods offered by Internet Pure
of Online Shoppers, 2010 Players, in %, 2010 & 2011
(by Bank/Credit Transfer, Cash-on-Delivery, (by American Express, Bancontact/Mister Cash,
Cheque, Credit/Charge Card, Debit Card, Direct Dexia Direct Net, Diners, IDEAL, ING Home Pay,
Debit, Online Payment Systems, Payment by JCB, KBC/CBC Online, Maestro, PayPal, Visa and
Mobile Phone) Master Card)
• Barriers to Online Shopping, including Payment,
in % of Non-Online Shoppers, 2010
• Share of Consumers with high Confidence in
Online Payments, in %, May 2012
2.4. France

• Online Payment Methods, by Popularity, in % of
Online Shoppers, 2012f
2.2. UK (Top Country) (by Bank Card, Cheque, Digital Wallet (PayP, etc.),
Gift Voucher, Virtual Credit Card)
• Direct Carrier Billing Market Trends, April 2012 and
• Used Online Payment Methods, in % of Online
Breakdown of Preferred Mobile Payment Methods,
Shoppers, 2010
in % of Smartphone Users, April 2012
(by Bank/Credit Transfer, Cash-on-Delivery,
(by Credit Card, Debit Card, Other Payment
Cheque, Credit/Charge Card, Debit Card, Direct
Methods)
Debit, Online Payment Systems, Payment by
• Used Payment Methods, in % of Online Shoppers, Mobile Phone)
2010
Debit, Online Payment Systems) 2.5. Ireland
• Breakdown of Online Payment Methods, by
Frequency of Use, in %, Q1 2012 • Online Payment Trends, 2011/2012 and Number of
(by Credit Cards, Debit Cards, PayPal, Other Online Banking Payments, in millions, 2010 & 2011
Methods) • Used Online Payment Methods, in % of Online
• Breakdown of Online Card Payments, by Type of Shoppers, 2010
Card, in %, 2010 (by Bank/Credit Transfer, Cash-on-Delivery,
(by Credit Cards, Debit Cards) Cheque, Credit/Charge Card, Debit Card, Direct
• Share of Consumers having ever scanned a QR- Debit, Online Payment Systems, Payment by
Code, in % of Consumers, 2011 Mobile Phone)
• News about Visa, January 2012



2. WESTERN EUROPE (cont.) 2. WESTERN EUROPE (cont.)

2.6. Italy 2.9. Portugal

• Breakdown of Online Payment Methods, in % of • Used Online Payment Methods, in % of Online
Online Shoppers, 2011 Shoppers, 2010
(by Credit Card, PayPal, Other) (by Bank/Credit Transfer, Cash-on-Delivery,
Shoppers, 2010 Mobile Phone)
Debit, Online Payment Systems, Payment by 2.10. Spain
Mobile Phone)
• News about MyBank, May 2012 • Preferred Online Payment Methods, in % of
Internet Users, 2011
(by Bank Transfer, Cash-on-Delivery, Credit Card,
2.7. Luxembourg
Payment Platforms (e.g. PayPal, Moneybookers,
Click & Buy))
Shoppers, 2010
Shoppers, 2010
Credit/Charge Card, Debit Card, Direct Debit,
Online Payment Systems)
Mobile Phone)
2.8. Netherlands • Breakdown of main Concerns regarding Online
Shopping, including Online Payments, in % of
• Breakdown of preferred Online Payment Methods Internet Users, May 2012
of Online Shoppers, in %, 2010 & 2011
• News about PayPal, March 2012
(by Acceptgiro, Credit Card, Credit Transfer,
iDEAL, One-off Direct Debit, PayPal, Others) • News about Telefonica Digital, July 2012

Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, 3. CENTRAL EUROPE
Debit, Online Payment Systems, Payment by 3.1. Germany (Top Country)
Mobile Phone)
• Accepted Online Payment Methods by Online • Online Payment Trends, 2011/2012
Merchants, in %, 2010 & 2011 • Direct Carrier Billing Market Trends, April 2012 and
(by Acceptgiro, Cash-on-Delivery, Credit Card, Breakdown of preferred Mobile Payment Methods,
Credit Transfer, iDEAL, One-off Direct Debit, in % of Smartphone Users, April 2012
PayPal) (by Credit Card, Debit Card, Other Payment
• Online Payment Methods used for last Online Methods)
Purchase, in %, 2011 • Used Online Payment Methods, in % of Online
(by Acceptgiro, Credit Card, Credit Transfer, iDEAL, Shoppers, 2010
One-off Direct Debit, PayPal) (by Bank/Credit Transfer, Cash-on-Delivery,
• Breakdown of preferred Mobile Payment Methods Cheque, Credit/Charge Card, Debit Card, Direct
of Mobile Shoppers, in % of Mobile Shoppers, 2011 Debit, Online Payment Systems, Payment by
(by Acceptgiro, Credit Card, iDEAL, Other) Mobile Phone)



3. CENTRAL EUROPE (cont.) 4. EASTERN EUROPE

3.1. Germany (cont.) 4.1. Russia (Top Country)

• Breakdown of preferred Payment Methods of • Online Payment Trends, 2011
Online Shoppers, in %, January 2011 & January • Most popular national and international Electronic
2012 Payment Systems, 2011
(by Credit Card, Invoice, Online Payment, • Awareness and Usage of Payment Methods, in %,
Prepayment, Other) March 2012
• Breakdown of Trust in Online Payment Methods, (by Bank Cards, E-Money, Internet Banking, Offline
compared to regular Payment Methods, in % of Terminals, SMS Payments)
Consumers, Q1 2012 • E-Money Trends, 2011/2012
• Reasons for choosing an Online Payment Method, • Number of digital Wallets, in millions, 2009-2011f
in % of Individuals, Q1 2012 and total digital Wallet Transaction Volume, in RUB
• Breakdown of preferred Payment Methods in billion, 2009-2012f
Interactive Trade, in % of Interactive Trade • E-Money Usage, by Category, in % of E-Money
Shoppers, 2010 & 2011 Users in Urban Areas, March 2012
(by Cash-on-Delivery, Credit Card, Digital Payment • E-Money Service Awareness, in % of Consumers in
Methods, Direct Debit, Hire-Purchase, Invoice, Urban Areas, March 2012
Others) (by Money@Mail.ru, PayPal, QIWI Wallet,
WebMoney, Yandex.Money)
• News about eBay Payment, June 2012
• E-Money Service Usage, in % of Consumers in
• News about Otto and Yapital, March 2012
Urban Areas, March 2012
(by Money@Mail.ru, PayPal, QIWI Wallet,
WebMoney, Yandex.Money)
3.2. Austria
• News about PayPal, August 2011
• Online Payment Trends, 2011/2012 and Online • News about VimpelCom and Alfa-Bank, June 2011
Payment Methods by Popularity, in % of Online • News about Yandex.Money and Earthport, July
Shoppers, 2006/2007 & 2010/2011 2012
(by Bank Transfer, Cash-on-Delivery, Credit Card,
PayPal, Other Payment Methods)
Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, 4.2. Bulgaria
Debit, Online Payment Systems, Payment by • Used Online Payment Methods, in % of Online
Mobile Phone) Shoppers, 2010
• News about Klarna, July 2012 (by Bank/Credit Transfer, Cash-on-Delivery,
3.3. Switzerland Mobile Phone)
• Share of Internet using Cardholders paying Bills or
• Breakdown of preferred Payment Methods in making Purchases Online, in % of Cardholders
Interactive Trade, in % of Companies, 2010 & 2011 using the Internet, Q1 2012
(by Credit Card, Debit Card, Invoice, Prepayment/
Cash-on-Delivery)



4. EASTERN EUROPE (cont.) 4. EASTERN EUROPE (cont.)

4.3. Cyprus 4.7. Hungary

• Used Online Payment Methods, in % of Online • Used Online Payment Methods, in % of Online
Shoppers, 2010 Shoppers, 2010
(by Bank/Credit Transfer, Cash-on-Delivery, (by Bank/Credit Transfer, Cash-on-Delivery,
Cheque, Credit/Charge Card, Debit Card, Direct Cheque, Credit/Charge Card, Debit Card, Direct
Debit, Online Payment Systems) Debit, Online Payment Systems, Payment by
Mobile Phone)
• News about PayU, July 2011
4.4. Czech Republic

Shoppers, 2010 4.8. Latvia
Cheque, Credit/Charge Card, Debit Card, Direct • Used Online Payment Methods, in % of Online
Debit, Online Payment Systems, Payment by Shoppers, 2010
Mobile Phone) (by Bank/Credit Transfer, Cash-on-Delivery,
• Mobile Payment Trends, 2011 Cheque, Credit/Charge Card, Debit Card, Direct
Mobile Phone)
4.5. Estonia

• Online Payment Trends, Q1 2012
Shoppers, 2010
4.9. Lithuania
Cheque, Credit/Charge Card, Debit Card, Direct • Used Online Payment Methods, in % of Online
Debit, Online Payment Systems, Payment by Shoppers, 2010
Mobile Phone) (by Bank/Credit Transfer, Cash-on-Delivery,
Credit/Charge Card, Debit Card, Direct
• Breakdown of most popular non-Card Payment
Methods, in % of Individuals, Q1 2012
Mobile Phone)
• Growth in Number of Transfers of non-Card
Payment Methods, in % Growth, 2012 vs. 2007

4.10. Malta
4.6. Greece
• Used Online Payment Methods, in % of Online Shoppers, 2010
Shoppers, 2010 (by Bank/Credit Transfer, Cash-on-Delivery,
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct
Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems)
Mobile Phone)



4. EASTERN EUROPE (cont.) 4. EASTERN EUROPE (cont.)

4.11. Poland 4.13. Slovakia

• Online Payment Methods by Popularity, in %, 2011 • Used Online Payment Methods, in % of Online
(by Bank Transfer – On the Basis of an Invoice, Shoppers, 2010
Bank Transfer - Prepayment, Cash-on-Delivery, (by Bank/Credit Transfer, Cash-on-Delivery,
Credit Card/E-Card, Payment System (for Cheque, Credit/Charge Card, Debit Card, Direct
Example DotPay, PayPal), I Don’t Know/ Hard to
Tell, Other) Debit, Online Payment Systems, Payment by
Mobile Phone)
Shoppers, 2010 • News about TrustPay, July 2012
(by Bank/Credit Transfer, Cash-on-Delivery, • News about Adyen and TrustPay, July 2012
Credit/Charge Card, Debit Card, Direct • News about UniCredit and Gemalto, July 2011
Mobile Phone)
• Availability of Payment Methods in Online Shops,
in %, 2008-2010
4.14. Slovenia
(by Bank Transfer, Credit Card Payment, Micropay
ments per SMS, Payment in Installments, Payment
upon Receipt, Quick Internet Transfer, Other) • Used Online Payment Methods, in % of Online
• Payment Methods in Online Shops, by Popularity, Shoppers, 2010
in %, 2009 & 2010 (by Bank/Credit Transfer, Cash-on-Delivery,
(by Bank Transfer, Credit Card Payment, Cheque, Credit/Charge Card, Debit Card, Direct
Micropayments per SMS, Payment in Installments, Debit, Online Payment Systems, Payment by
Payment upon Receipt, Quick Internet Transfer, Mobile Phone)
Other)
• Online Payment Cooperation Partners of Online
Shops, in %, 2008-2010
(by DialCom24 Sp. z o.o., Did not cooperate with
any Company, Dotpay S.A., eCard S.A., First Data 4.15. Turkey
Polska S.A., PayPal Polska Sp. z o.o., PayU S.A.,
Other) • Mobile Banking and Payment Market Trends,
December 2011
4.12. Romania • Total Number of E-Commerce Transactions made
with Domestic Cards, in millions, 2007-2011 and
Volume of E-Commerce Transactions made with
• Online Payment Trends, 2011/2012 and Online
Domestic Cards, in TRY billion, 2007-2011
Payment Volume, in EUR million, Q1-Q3 2010 &
Q1-Q3 2011 • News about Express Digital Wallet, June 2012
• Used Online Payment Methods, in % of Online • News about Paysafecard, June 2012
Shoppers, 2010
Credit/Charge Card, Debit Card, Direct
Debit, Online Payment Systems, Payment by 4.16. Ukraine
Mobile Phone)
• Online Payment Methods, by Popularity, in % of • News about Global Money, June 2012
Internet Users in Urban Areas, 2011
(by Cash-on-Delivery, Credit Card)



5. SCANDINAVIA 5. SCANDINAVIA (cont.)

5.1. Denmark 5.3. Norway

• Online Payment Trends, 2011 and Average Amount • Breakdown of Online Payment Methods, in % of
spent Online via Dankort, in DKK, 2010 & 2011 Online Shoppers, 2011
• Breakdown of Online Payment Methods, in % of (by Credit Card/Dankort, Direct Payment via my
Bank, Invoice (after Delivery), PayPal or similar)
Online Shoppers, 2011
(by Credit Card/Dankort, Direct Payment via my
Bank, Invoice, PayPal or similar)
Shoppers, 2010
Mobile Phone)
• News about Ukash, February 2012

5.2. Finland 5.4. Sweden

• Breakdown of Online Payment Methods, in % of • Breakdown of Online Payment Methods, in % of
Online Shoppers, 2011 Online Shoppers, 2011
(by Credit Card/Dankort, Direct Payment via my (by Credit Card, Direct Payment via my Bank,
Bank, Invoice (after Delivery), PayPal or similar, Invoice (after Delivery), PayPal or similar, Others)
Others) • Used Payment Methods, in % of Online Shoppers,
• Used Online Payment Methods of Online Shoppers, 2010
in %, 2010 (by Bank/Credit Transfer, Cash-on-Delivery,
(by Bank/Credit Transfer, Cash-on-Delivery, Credit/Charge Card, Debit Card, Direct Debit,
Credit/Charge Card, Debit Card, Direct Debit, Online Payment Systems, Payment by Mobile
On line Payment Systems, Payment by Mobile Phone)
Phone)
• Mobile Payment Trends, 2011/2012



Samples


The most popular online payment method in France in 2012 is expected
to be “Bank Card” (79%), followed by “Digital Wallet” (25%).
France: Online Payment Methods, by Popularity, in % of Online Shoppers, 2012f
(by Bank Card, Cheque, Digital Wallet (PayPal…), Gift Voucher, Virtual Credit Card)

Bank Card 79%

Digital Wallet (PayPal…) 25%

Gift Voucher 12%

Virtual Credit Card 11%

Cheque 8%

0% 25% 50% 75% 100%

Source: Fevad, 2012

33


In Germany in June 2012, eBay had to stop the introduction of its new
and more secure payment system due to regulatory discrepancies.
Germany: News about eBay Payment, June 2012

 In Germany, B2C and C2C E-Commerce platform eBay introduced a
new payment system in fall 2011, as a test. Until June 2012,
500,000 eBay payment accounts for this new system had already
been registered by merchants.
 The system channels payments for purchases via the website
instead of requiring a direct transaction from buyer to vendor. By
doing so, eBay hoped to increase the clients’ payment security. The
entire payment transaction process will take 7 days and eBay raises a
transaction fee of 2% for professional merchants. Merchants
meeting the site’s requirements and who have been active for a
longer period of time will benefit from transfer periods of only 1 day.
 Other payment methods on the website are direct transfers between
buyers’ and vendors’ accounts, credit card, direct debit, PayPal and
Skrill (formerly Moneybookers).
 After a test period between fall 2011 and June 2012 the German
Federal Financial Supervisory Authority declared that eBay required
a license by Luxembourg’s Financial Supervisory Authority, as the
eBay subsidiary in charge of the payment system is located in
Luxembourg.
 eBay was forced to stop the test period until it acquires the license.

Source: Manager Magazin, June 2012

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