Hamburg-based market research firm yStats.com presents in its latest “Russia B2C E-Commerce Report 2011” comprehensive data on trends, revenue figures, market shares and competitors regarding B2C E-Commerce as well as internet users and online shoppers in Russia.

1. Russia B2C E-Commerce Report 2011
September 2011
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
September 2011
Publication Date
September 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
52
Covered Countries
Russia
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2. Russia B2C E-Commerce Report 2011
Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• ne of the key features of Russia’s market is the limited number of domestic retailers,
O
with online shopping still not being a priority.
• n 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce,
I
accounting for approximately 60% of total online sales in Russia.
• Household Electronics” was the most popular B2C E-Commerce category in 2010,
“
followed by “Computers, Notebooks & Supplier” and “Clothing & Shoes”.
• tkonos.ru, Ozon.ru, KupiVIP and Holodilnik.ru are leading B2C E-Commerce players in Russia.
U
• rivate shopping is a main trend in Russian B2C E-Commerce, including players such as KupiVIP
P
which sells designer clothes.
Company and Product Information
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3. Russia B2C E-Commerce Report 2011
Table of Contents
1. Management Summary 5. Products
• reakdown of B2C E-Commerce Sales, by Type of
B
2. Trends Products, in %, 2010
• roducts purchased online, in % of Online Shoppers,
P
• B2C E-Commerce Trends, 2011 2010
• mpact of E-Commerce on Retailing, 2010
I • roducts purchased online, by Gender, in % of Online
P
Shoppers, 2010
• hare of Moscow and St. Petersburg on B2C E-
S
Commerce Sales and Online Shoppers, in %, 2010 • roduct/Services purchased online, in % of Internet
P
Sales, 2010
• ayment Methods among leading E-Commerce Sites,
P
in %, 2008-2010. • onthly Online Revenue per Product Category,
M
in RUB million, 2010
• esearch Methods of Online Shoppers in Moscow
R
and St. Petersburg, in %, April 2011 • umber of daily Orders per Product Category, 2010
N
• nternet and Broadband Trends, 2010
I
• reakdown of B2C E-Commerce Sales in Moscow and
B
St. Petersburg by Product Categories, in %, April
• ost popular Internet Activities of Internet Users,
M
2011
by Age Group, in %, December 2010
• reakdown of “expensive Sales” within B2C
B
• obile Internet Trends, 2010
M
E-Commerce in Moscow and St. Petersburg by
• ocial Networking Usage, August 2010; incl. Top 10
S
Product Category, in %, April 2011
Countries for Social Networking ranked by Time
spent per Visitor, August 2010
• rends about Social Networks and Private Shopping,
T
2011 6. Users / Shoppers
• elivery Methods used in B2C E-Commerce in
D
Moscow and St. Petersburg in %, April 2011 • evelopment of Internet Users 18+ (millions) and
D
Share of Country Population (in %), 2006-2014f
• uture Growth Trends for the B2C E-Commerce
F
Market, 2011-2015 • evelopment of Internet Users (millions) and Share
D
of Country Population (in %), 2011 & 2015f
• nternet Penetration by Age Groups, in %, 2010
I
• enetration of Internet Users in CEE countries,
P
3. Sales as % of the adult Population, July 2010
• opulation in CEE Countries who have ever shopped
P
• 2C E-Commerce Sales and Mail-Order Sales,
B
on the Internet, in %, 2009
in EUR billion, 2006-2010
• hare of Online Shoppers on Internet Users
S
• reakdown of the B2C E-Commerce Sales by Region,
B
by Region, in %, May 2011
in %, April 2011
• hare of Online Shoppers on the adult Population
S
• evel of average Consumption (in 6 Months) for B2C
L
by Region, in %, May 2011
E-Commerce, by Region, in RUB, 2011
4. Shares 7. Players
• op 30 Online-Shops, ranked by B2C E-Commerce
T
• 2C E-Commerce Share of Total Retail and Mail-Order
B
Sales, in RUB billion, 2010
Sales, in %, 2009-2010
• acts about Utkonos.ru
F
• acts about Ozon.ru
F
• acts about Kupivip.ru
F
• acts about Holodilnik.ru
F
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4. Russia B2C E-Commerce Report 2011
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
The number of Internet users in Russia reached 51 million in 2011,
accounting for 45% of the total population.
Russia: Development of Internet Users 18+ (millions) and Share of Country Population (in %), 2006-2014f
100
62%
56%
60%
50%
80 45%
% of population
70
39%
34% 63
in millions
40%
60 28% 57
23% 51
19% 45
39 20%
40
32
26
22
20 0%
2006
2007
2008
2009
2010
2011
2012
2013
2014
Number of Internet Users Percentage of Country Population
Note: Ages 18+
Source: FOM, 2010
38
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
Furthermore, KupiVIP is a Russian private shopping club with
online sales of RUB 2.4 billion in 2010.
Russia: Facts about Kupivip.ru
Name of Company KupiVIP
Homepage www.kupivip.ru
Vertical Integration Retailer
Business Model Private Shopping Club
Product Range Fashion
B2C E-Commerce
RUB 2.4 billion (2010)
Revenue/Financials
• KupiVIP.ru was founded by Oskar
Hartmann in 2008. The company raised
over $31 million in several rounds of
venture capital funding from Accel
Partners, Mangrove Capital, ABRT and
Others Arlan as well as several European ‘angel’
investors Oliver Jung and Klaus Hommels.
• In 2011, The company closed another
USD 55 million funding round with
Balderton, Bessemer Venture Partners
and Russian Partners.
Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations; Forbes, April 2011
50
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5. Russia B2C E-Commerce Report 2011
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