Product Brochure: Asia-Pacific B2C E-Commerce Market 2015

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ASIA-PACIFIC B2C E-COMMERCE MARKET 2015
PUBLICATION DATE: OCTOBER 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 -18 TABLE OF CONTENTS I PAGE 19 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 20 METHODOLOGY I PAGE 21RELATED REPORTS I PAGE 22 CLIENTS I PAGE 23-24 FREQUENTLY ASKED QUESTIONS
PAGE 25 ORDER FORM I PAGE 26 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
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Asia-Pacific B2C E-Commerce Market 2015
Market Report
B2C E-Commerce
Asia-Pacific
Japan, South Korea, Australia, New Zealand, China, Taiwan, India,
Singapore, Indonesia, Thailand, Malaysia, Philippines, Vietnam,
Pakistan
English
PDF & PowerPoint
252
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QUESTIONS
ANSWERED
IN THIS REPORT
What is the size of the Asia-Pacific B2C E-Commerce market in terms of sales?
Which countries stand out in terms of growth and other relevant metrics?
What are the main characteristics of the region’s major advanced and emerging online markets?
Who are the main international and local players in online retail in Asia-Pacific?
Which B2C E-Commerce trends are prominent in this region?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

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ASIA PACIFIC TO GRAB A LARGER SHARE OF GLOBAL B2C E-COMMERCE
Asia-Pacific is the global leader in B2C E-Commerce’s share of total retail sales, ahead
of regions such as Western Europe and North America. Asia-Pacific is home to three of the
top seven countries with the largest B2C E-Commerce sales worldwide, according to the
research results of yStats.com. The largest of them, China, vies with the USA for global
leadership as the biggest B2C E-Commerce market. In the next five years, the Asia-Pacific
region is projected to account for a still more significant part of the global B2C E-Commerce
market, with this growth attributed primarily to emerging markets, such as China and India,
while the global share of advanced markets including Japan and South Korea is predicted to
decline.
The yStats.com report further stresses that while countries such as Japan, New
Zealand and Australia were ahead of others in Asia-Pacific in terms of Internet penetration,
China, India and Thailand demonstrated significantly higher mobile shopper penetration
rates than these advanced markets. Other important market trends are cross-border online
shopping, led by Australia, and social commerce, especially pronounced in some Southeast
Asian markets, such as Indonesia.
Overall, B2C E-Commerce sales in Asia-Pacific are projected to increase at moderate
double-digit rates through 2019, with India and countries in Southeast Asia especially standing
out in terms of forecasted growth rates, as yStats.com’s report explains. Investors have
acknowledged this growth trend by funding various E-Commerce merchants in the Asia-Pacific
region. In 2014, Indian companies, including Flipkart and Snapdeal, and Chinese platforms like
Meituan and Dianping accounted for nine out of the top ten E-Commerce investment deals in
the region. Alibaba Group and JD.com, both based in China, remain the leading E-Commerce
companies in Asia, while international players such as Amazon, Wal-Mart and eBay also
maintain significant presence.

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MANAGEMENT SUMMARY
REGIONAL
 Asia-Pacific’s Share of Global B2C E-Commerce Sales, in %, 2014 & 2019f
 China, Japan and South Korea Share of Global E-Commerce Sales, in %, 2014 & 2018f
 B2C E-Commerce Share of Total Retail Sales, by Region, incl. Asia-Pacific, in %, 2015e
 Total E-Commerce Sales of the Top 5 Markets in Asia-Pacific, in USD billion, 2014e & 2019f
 B2C E-Commerce Sales of Goods and Digital Content, by Asia and Australasia, in USD billion, 2009, 2014 &
2019f
 B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f
 M-Commerce Share of Total B2C E-Commerce Sales in Asia-Pacific, in %, 2014e & 2019f
 Product Categories Purchased Online in Asia-Pacific, in % of Online Shoppers, October 2014
 Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. Countries in Asia-Pacific, in USD billion, and in
% CAGR, 2013 - 2018f
 B2C E-Commerce Sales, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in USD
billion, 2009, 2014 & 2019f
 B2C E-Commerce Sales CAGR, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in
%, 2009-2014 and 2014-2019f
 B2C E-Commerce Share of Total Retail Sales, by Selected Countries Worldwide, incl. China, Japan, India and
South Korea, in %, 2014 & 2019f
 Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult
Internet Users, May 2014
 Number of Internet Users in Asia-Pacific, by Country and Total, in millions, 2013 – 2018f
 Internet Penetration in Asia-Pacific, by Country and Total, in % of Population, 2013 - 2018f
 Internet Penetration in Asia-Pacific, by Selected Countries, in % of Population, 2014
 Number of Smartphone Users in Asia-Pacific, by Country and Total, in millions, 2014 – 2019f
 Smartphone User Penetration in Asia-Pacific, by Country and Total, in % of Mobile Phone Users, 2014 - 2019f
 Number of Tablet Users in Asia-Pacific, by Country and Total, in millions, 2013 – 2019f
 Tablet User Penetration in Asia-Pacific, by Country and Total, in % of Internet Users, 2013 – 2019f
 Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific,
by Selected Countries, in %, Q4 2014
 Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, in % of Respondents, 2012 – 2014
 Breakdown of the Last Online Purchase in Asia-Pacific, by Device Used, in % of Online Shoppers, by Country,
2014/Q1 2015
 Activities Carried Out on Smartphones at Least Weekly in Asia-Pacific, incl. Purchase, by Country, in % of
Smartphone Users, 2014/Q1 2015
 Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries,
incl. Countries in Southeast Asia, April 2015
 Investment Volume in E-Commerce in Asia, in USD million and Number of Deals, Q1 2012 - Q4 2014
 Breakdown of E-Commerce Investment Deals in Asia, by Country, in %, 2014
 Top 10 E-Commerce Investment Deals in Asia, by Amount Invested, in USD million, 2014
 Top 15 Online Retailer Website Properties in Asia-Pacific, by Total Unique Visitors, in millions, October 2014
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TABLE OF CONTENTS (1 OF 15)

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ADVANCED MARKETS
3.1 JAPAN
3.1.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, August 2015
3.1.2 TRENDS
 Mobile Shopper Penetration, in % of Smartphone Users, August 2014
 Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f
3.1.3 SALES & SHARES
 B2C E-Commerce Sales, by Products, Services and Digital Content, in JPY trillion, 2013 & 2014
 B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
 B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2013 - 2019f
3.1.4 USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2010 - 2014
3.1.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
3.1.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
3.1.7 DELIVERY
 Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
3.1.8 PLAYERS
 Top 15 Retail Websites, by Total Unique Visitors, in millions, October 2014
3.2 SOUTH KOREA
3.2.1 OVERVIEW
 B2C E-Commerce Overview and International Comparisons, September 2015
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ADVANCED MARKETS (Cont.)
3.2 SOUTH KOREA (Cont.)
3.2.2 TRENDS
 Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
 M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q1 2013 – Q1 2015
 B2C E-Commerce Sales, in KRW trillion, and in % Year-on-Year Change, 2012 - 2014
 B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
 B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2019f
 Number of Internet Users and Penetration Rate, in millions and in % of Population, 2010 – 2014
 Online Shopper Penetration on Internet Users, by Gender and Age Group, in %, 2014
3.2.5 PRODUCTS
 Breakdown of B2C and C2C E-Commerce Sales by Product Categories, in KRW trillion and in %, 2013, 2014 &
H1 2015
3.2.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
3.2.7 DELIVERY
 Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
3.2.8 PLAYERS
 Overview of Top 10 Local E-Commerce Websites, by Website Rank, October 2015
3.3 AUSTRALIA
3.3.1 OVERVIEW
3.3.2 TRENDS
 Mobile M-Commerce Sales, in AUD billion, 2014e & 2019f
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3.3 AUSTRALIA (Cont.)
3.3.2 TRENDS (Cont.)
 Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to
September 2014
 B2C E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2013 - 2018f
 B2C Quarterly B2C E-Commerce Sales, by Pure-Play Online Retail, Multi-Channel Online Retail and Total, Q2
2013 – Q2 2015
 B2C E-Commerce Share of Total Retail Sales, by Pure-Play, Multichannel and Total, July 2014 – July 2015
 Number of Online Shoppers, in millions, 2011 & 2014
3.3.5 PRODUCTS
 Breakdown Top Product Categories Purchased Online, by Four-Week Average Number of Buyers, in
thousands, 2014
3.3.6 PAYMENT
 Breakdown of Number and Value of Domestic Online Payments, by Method, and Annual Growth, in %,
2013/2014
3.3.7 DELIVERY
 Top Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April 2015
3.3.8 PLAYERS
 Top 10 Online Retail Websites, by Weekly Visits, in millions, September 2015
3.4 NEW ZEALAND
3.4.1 OVERVIEW
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3.4 NEW ZEALAND (Cont.)
3.4.2 TRENDS
 Mobile Shopper Penetration, in % of Online Shoppers, 12 Months to September 2014
 Breakdown of B2C E-Commerce Sales, by Domestic and Cross-Border Import, in %, 12 Months to April 2015
 B2C E-Commerce Sales, in NZD billion, 2013 & 2014
 B2C E-Commerce Share of Total Retail, in %, 2013 & 2014
 Online Shopper Penetration, in % of Adult Population, 2010 – 2014
3.4.5 PRODUCTS
 Breakdown of B2C E-Commerce Sales, by Product Categories, Excl. Travel, in %, 12 Months to January 2015
 Most Popular Product Categories Purchased Online, Incl. Travel, in % of Online Shoppers, 2014
3.4.6 PAYMENT
 Share of Online Shoppers Who are Concerned about the Security of Banking and Personal Details When
Shopping Online, in %, February 2015
3.4.7 DELIVERY
 Reasons to for Not Buying from Overseas Retailers, incl. Delivery, in % of Online Shoppers, August 2015
3.4.8 PLAYERS
 Top 5 Online Retail Websites, by Monthly Visitors, in thousands, September 2015
EMERGING MARKETS
4.1 CHINA
4.1.1 OVERVIEW
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EMERGING MARKETS (Cont.)
4.1 CHINA (Cont.)
4.1.2 TRENDS
 B2C E-Commerce Trends Overview, August 2014
 M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 -
2018f
 Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
 Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
 B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
 B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f
 Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
 Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015
4.1.5 PRODUCTS
 Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
4.1.6 PAYMENT
 Online Payment Methods Used, in % of Online Payment Users, 2014
4.1.7 DELIVERY
 B2C E-Commerce Delivery Overview, September 2015
4.1.8 PLAYERS
 B2C E-Commerce Player Overview, September 2015
 B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
4.2 TAIWAN
4.2.1 OVERVIEW
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4.2 TAIWAN (Cont.)
4.2.2 TRENDS
 Mobile Shopper Penetration, in % of Mobile Device Owners, December 2014
 Product Categories Most Purchased in M-Commerce, in % of Mobile Shoppers, December 2014
 B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f
 B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2019f
 Online Shopper Penetration, by Gender and Age, in % of Internet Users, August 2014
4.2.5 PRODUCTS
 B2C E-Commerce Sales, by Product Category, in TWD billion, 2013
4.2.6 PAYMENT
 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
4.2.7 DELIVERY
 Overview of B2C E-Commerce Delivery, October 2015
4.2.8 PLAYERS
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views
and Bounce Rate, August 2015
4.3 INDIA
4.3.1 OVERVIEW
4.3.2 TRENDS
 Mobile B2C E-Commerce Trends Overview, September 2015
 M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
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4.3 INDIA (Cont.)
 Mobile Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban
Consumers, February 2015
 Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
 Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, 2014 - 2020f
 B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
 Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
 Online Shopper Penetration, in % of Internet Users, 2014 & 2018f
4.3.5 PRODUCTS
 Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
4.3.6 PAYMENT
 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
4.3.7 DELIVERY
 B2C E-Commerce Delivery Overview, September 2015
4.3.8 PLAYERS
 B2C E-Commerce Player Overview, September 2015
 Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
4.4 SINGAPORE
4.4.1 OVERVIEW
4.4.2 TRENDS
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4.4 SINGAPORE (Cont.)
 Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f
 Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
 B2C E-Commerce Sales, in SGD million, 2013 & 2018f
 B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
 Internet Penetration, in % of Households, 2010 - 2014
 Online Shopper Penetration, in % of Internet Users, 2009 - 2013
4.4.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
4.4.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
4.4.7 DELIVERY
 Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
4.4.8 PLAYERS
 E-Commerce Player Overview, August 2015
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views
and Bounce Rate, July 2015
4.5 INDONESIA
4.5.1 OVERVIEW
4.5.2 TRENDS
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4.5 INDONESIA (Cont.)
 Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014
 Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
 B2C E-Commerce Sales, in USD million, 2009 & 2014
 B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
 Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
4.5.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2014
4.5.6 PAYMENT
 Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
4.5.7 DELIVERY
 Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers,
2014
4.5.8 PLAYERS
 E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
4.6 MALAYSIA
4.6.1 OVERVIEW
4.6.2 TRENDS
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4.6 MALAYSIA (Cont.)
 Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
 Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015
 B2C E-Commerce Sales, in MYR billion, 2013 & 2020f
 Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users,
2013
4.6.5 PRODUCTS
 Product Purchased Online, in % of Online Shoppers, 2013
4.6.6 PAYMENT
 Online Payment Overview, August 2015
4.6.7 DELIVERY
 Criteria Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet
Users Who Do Not Purchase Online, 2013
4.6.8 PLAYERS
 Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page
Views and Bounce Rate, July 2015
4.7 THAILAND
4.7.1 OVERVIEW
4.7.2 TRENDS
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4.7 THAILAND (Cont.)
 Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014
 Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers,
January 2015
 B2C E-Commerce Sales, in USD million, 2013 & 2018f
 Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
4.7.5 PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, May 2015
4.7.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
4.7.7 DELIVERY
 Methods Used in Online Shopping, in % of Online Shoppers, May 2015
4.7.8 PLAYERS
4.8 PHILIPPINES
4.8.1 OVERVIEW
4.8.2 TRENDS
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4.8 PHILIPPINES (Cont.)
 Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users,
June 2014
 Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local
and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014
 E-Commerce Sales, USD billion, 2014 & 2015f
 B2C E-Commerce Share of Total Retail Sales, in %, 2014
4.8.5 PRODUCTS
 Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1
2014
4.8.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
4.8.7 DELIVERY
 Overview of B2C E-Commerce Delivery, August 2015
4.8.8 PLAYERS
4.9 VIETNAM
4.9.1 OVERVIEW
4.9.2 TRENDS
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4.9 VIETNAM (Cont.)
 Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook,
December 2014
 Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015
 B2C E-Commerce Sales, in USD billion, 2013 & 2014
 B2C E-Commerce Share of Total Retail Sales, in %, 2014
 B2C E-Commerce Sales, in EUR billion, 2013 & 2018f
 Internet Penetration, in % of Individuals, 2010 – 2014
4.9.5 PRODUCTS
 Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014
4.9.6 PAYMENT
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
4.9.7 DELIVERY
 Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014
4.9.8 PLAYERS
 Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015
4.10 PAKISTAN
4.10.1 OVERVIEW
4.10.2 TRENDS
 M-Commerce Share of Total E-Commerce Sales, in %, 2014
 Number of Broadband Subscribers, by Technology and Total, incl. Mobile Broadband, in thousands, FY
2009/2010 - 2013/2014 & July 2015
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4.10 PAKISTAN (Cont.)
 E-Commerce Sales, in USD million, 2013 - 2015f
 Share of E-Commerce on Total Retail Sales, in %, 2013
 Share of Individuals Who Have Shopped Online, in %, by Socio-Demographic Groups, March 2013
4.10.5 PRODUCTS
 Top Categories of Products and Services Most Searched Online, by Rank, May 2015
4.10.6 PAYMENT
 Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2014
4.10.7 DELIVERY
 Overview of B2C E-Commerce Delivery, 2014
4.10.8 PLAYERS
 Overview of Top 5 E-Commerce Websites, by Website Rank, October 2015
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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Sub Title, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR ASIA-PACIFIC B2C E-COMMERCE MARKET 2015 REPORT
 In this report, major B2C E-Commerce trends, sales
figures, share of the total retail market, main online product
categories, and relevant information about Internet users, online
shoppers and leading E-Commerce companies are included.
 The regional chapter opens the report, highlighting
regional developments, such as sales, and international
comparisons of the countries in the region among themselves
and to other countries worldwide. The comparisons concern
criteria related to B2C E-Commerce, such as Internet and online
shopper penetration.
 The rest of the report is divided into countries. The
countries are presented in two groups: advanced and emerging
B2C E-Commerce markets, considering criteria such as B2C E-
Commerce’s share of total retail sales, Internet and online
shopper penetration. Within each group, the countries are
presented in the order of descending B2C E-Commerce sales.
Where no comparative sales figures were available, other
relevant criteria were applied to determine the order, such as
Internet and online shopper penetration.
 Each country chapter starts with an overview of the B2C
E-Commerce market in the respective country.
 Next, the “Trends” section provides an overview of B2C E-
Commerce market trends, such as social commerce, cross-border
online shopping, M-Commerce, omnichannel retail and regulatory
trends.
 The section “Sales & Shares” includes the development of
B2C E-Commerce sales, including historical sales and forecasts,
where available. Furthermore, this section shows the development
of B2C E-Commerce’s share of the total retail market.
 In the “Users & Shoppers” section, a review of the
development of Internet penetration and online shopper
penetration is included.
 Afterwards, the section “Products” shows the leading
product categories purchased online.
 The next two sections, “Payment” and “Delivery”, cover
information related to delivery and payment methods most used
by online shoppers.
 Finally, the “Players” section includes information about
the leading E-Commerce players, such as online retailers and
marketplaces.

21
UPCOMING RELATED REPORTS
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Thailand B2C E-Commerce Market 2015 August 2015 € 750
Malaysia B2C E-Commerce Market 2015 August 2015 € 750
Vietnam B2C E-Commerce Market 2015 August 2015 € 750
Philippines B2C E-Commerce Market 2015 August 2015 € 750
Asia-Pacific Cross-Border B2C E-Commerce 2015 August 2015 € 950
Asia-Pacific Online Payment Methods: First Half 2015 August 2015 € 750
Asia-Pacific M-Commerce Snapshot 2015 March 2015 € 950
Asia-Pacific Clothing B2C E-Commerce Market 2015 January 2015 € 950
Asia-Pacific Online Gaming Market 2015 April 2015 € 950
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
China B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Japan B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
South Korea B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
BRIC B2C E-Commerce Markets 2014 January 2014 € 2,450
Global B2C E-Commerce Market 2014 October 2014 € 4,950**
Global B2C E-Commerce and Online Payment Market 2014 October 2014 € 5,950**
REPORT PUBLICATION
DATE
PRICE*
Asia-Pacific B2C E-Commerce Delivery 2015 October 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 October 2015 € 1,950
**Reflects Discounted Price

Product Brochure: Asia-Pacific B2C E-Commerce Market 2015

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Product Brochure: Asia-Pacific B2C E-Commerce Market 2015