Product Brochure: Asia-Pacific Clothing B2C E-Commerce Market 2016

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ASIA-PACIFIC CLOTHING B2C E-COMMERCE MARKET 2016
PUBLICATION DATE: JULY 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS
PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
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Asia-Pacific Clothing B2C E-Commerce Market 2016
Market Report
B2C E-Commerce
Asia-Pacific
Japan, South Korea, Australia, New Zealand, China, India, Singapore,
Indonesia, Malaysia, Thailand, Hong Kong, Vietnam
English
PDF & PowerPoint
92
PRICES* Single User License:
Site License:
Global Site License:
€ 950 (exc. VAT)
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€ 1900 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
How large are B2C E-Commerce sales of clothing in various markets of Asia-Pacific?
How fast is the online retail market for fashion products growing in this region?
What share of online shoppers in Asia-Pacific’s countries buy apparel over the Internet?
What are the major trends in online shopping for clothing in the leading markets of this region?
Which clothing E-Commerce websites are leading in Asia-Pacific?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

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ONLINE RETAIL SALES OF APPAREL CONTINUE GROWTH IN ASIA-PACIFIC
Close to half of online shoppers in Asia-Pacific have purchased fashion-related items
online in 2015, according to a new report by yStats.com. This category ranked among the
top products both for online and mobile purchases. In the region’s largest markets, China,
South Korea and Japan, clothing ranked respectively first, second and third by B2C E-
Commerce sales among all product categories last year. In South Korea, online channels
accounted for more than 10% of total retail sales of clothing and Japan was close to this
number.
Emerging online markets, including China, India, Indonesia and others record double-
digit growth rates in B2C E-Commerce sales of apparel. India especially stood out with more
than a 50% growth in 2015. According to a forecast cited in the yStats.com report, due to its
rapid sales growth, India is predicted to overtake Japan as the second largest online retail
market for apparel in Asia-Pacific by 2020.
Among the major market trends, cross-border shopping is influencing the online
clothing category across Asia-Pacific. In Australia, men’s clothing is purchased from foreign
online shops more than from domestic ones, according to yStats.com’s research findings. As
a result, rivalry in the B2C E-Commerce market for fashion products in Asia-Pacific
intensifies, with companies such as Fast Retailing, VIP.com, Jabong, Myntra and many others
competing for a larger share of the robust market.

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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
 Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers,
November 2015
 Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online
Shoppers, September 2015
 Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September
2015
 Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit
Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016
ASIA-PACIFIC
3.1 REGIONAL
 Top 5 Product Categories Purchased Online, incl. “Fashion”, in % of Respondents, June 2015
 Online Share of Purchases of “Fashion”, in % of Total Purchases of “Fashion”, by Selected Countries, incl.
China, Hong Kong, Japan, South Korea, Taiwan, June 2015
 Top 3 Product Categories Purchased via Mobile, incl. “Clothing and Accessories”, in % of Respondents, Q4
2015
 Share of Respondents Purchasing “Clothing and Accessories” via Mobile, by Selected Countries, incl. China,
India and South Korea, Q4 2015
 B2C E-Commerce Sales of Apparel and Footwear, by China, Japan and India, in USD billion, 2015 & 2020f, and
CAGR, in %, 2015-2020f
3.2 ADVANCED MARKETS
3.2.1 JAPAN
 Overview of Clothing B2C E-Commerce Market and Players, June 2016
 B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 - 2015
 B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015
 Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothes and Related Goods”, in %, 2014 &
2015
 Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015
 Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit
Duration, in minutes, Bounce Rate, in %, and Japan’s Share of Total Visits, in %, July 2016
3.2.2 SOUTH KOREA
 E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015
 Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015
 E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015
 Product Categories Purchased Online, incl. “General Apparel Merchandise”, in % of Online Shoppers, October
2015
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TABLE OF CONTENTS (1 OF 3)

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ASIA-PACIFIC (Cont.)
3.2 ADVANCED MARKETS (Cont.)
3.2.2 SOUTH KOREA (Cont.)
 Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online
Shoppers, October 2015
 Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-
Border Online Shoppers, October 2015
 Cross-Border E-Commerce Imports of “Clothes, Fashion and Related Goods”, in KRW billion, 2014 & 2015
3.2.3. AUSTRALIA
 Breakdown of Online Spending by Product Category, incl. “Fashion”, by Age Group, March 2016
 Breakdown of Online Spending by Sector , incl. “Fashion”, in %, 2015
 Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by
Women, in AUD million, 2015
 Breakdown of Online Clothing Spending, by “Men’s Clothing” and “Women’s Clothing”, Overseas and
Domestic, Spent by Men and by Women, in AUD million, 2015
 Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average
Share of Individuals, in %, 12 Months to June 2015
 Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
3.2.4. NEW ZEALAND
 Breakdown of Online Spending by Product Sector, incl. “Clothing Footwear and Accessories”, in %, 12 Months
to March 2016
 Product Categories Purchased Online, incl. “Women’s Clothing” and “Men’s Clothing”, by Four-Week Average
Share of Individuals, in %, 12 Months to June 2015
3.3. EMERGING MARKETS
3.3.1 CHINA
 Overview of Clothing B2C E-Commerce Market, June 2016
 Retail E-Commerce Sales of “Clothing and Home Textiles”, in CNY billion, and in % Year-on-Year Change,
2011-2016f
 Retail E-Commerce Sales of “Clothing”, in CNY billion, 2014 & 2015
 B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015
 Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015
 Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014
 Product Categories Purchased Online in the Previous 3 Months, incl. “Apparel”, in % of Online Shoppers,
February 2015
 Average Annual Online Spending and Number of Online Purchases, by Product Category, incl. “Apparel”,
February 2015
 Favorite Channels for Buying Clothing, incl. “Online”, in % of Clothing Shoppers, Q2 2015
 Reasons for Buying Clothing Mostly Online, in % of Clothing Online Shoppers, Q2 2015
 Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers,
Q2 2015
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ASIA-PACIFIC (Cont.)
3.3. EMERGING MARKETS (Cont.)
3.3.1 CHINA (Cont.)
 Share of WeChat Shoppers Buying Apparel via WeChat and Share of WeChat in Their Total Online Spending
on Apparel, in %, November 2015
 Tmall.com’s Share of Clothing Online Shopping Gross Merchandise Volume, in %, H1 2015
 Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015
Duration, in minutes, Bounce Rate, in %, and China’s Share of Total Visits, in %, July 2016
3.3.2 INDIA
 Overview of Clothing B2C E-Commerce Market and Players, June 2016
 B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015
 Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 - 2015
 Breakdown of “Clothing and Accessories” B2C E-Commerce Sales, by Women’s, Men’s and Children’s Clothing
and Accessories, 2015e & 2020f
 Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e &
2020f
Duration, in minutes, Bounce Rate, in %, and India’s Share of Total Visits, in %, July 2016
3.3.3 INDONESIA
 B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f
 B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 - 2019f
 Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014
3.3.4 THAILAND
 B2C E-Commerce Sales of “Apparel and Footwear”, in USD million, 2015 & 2020f
 Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015
3.3.5 SINGAPORE
 Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2014
3.3.6 MALAYSIA
 Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online
Shoppers, Q1 2016
3.3.7 HONG KONG
 Product Categories Purchased Online, incl. “Clothing and Accessories”, in % of Online Shoppers, 2015
3.3.8 VIETNAM
 Product Categories Purchased Online, incl. “Clothing, Footwear, Cosmetics”, in % of Online Shoppers, 2015
 Locations to Buy Fashion Products, incl. Online, in % of Young Urban Consumers, by Gender, 2015
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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Subtitle,
which provides necessary information about the country, the
topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is
possible that the summation of all categories amounts to more
than 100%. In this case, multiple answers were possible, which is
noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR ASIA-PACIFIC CLOTHING B2C E-COMMERCE 2016 REPORT
Report Coverage
 This report covers the B2C E-Commerce market for
clothing in Asia-Pacific. It takes into account a wide definition of
the clothing segment, including products referred to as apparel,
fashion, clothing, accessories and footwear. The exact definition
of the segment covered on each particular chart may differ
depending on the original source used. Besides sales figures,
penetration and rankings, this report also reveals important
market trends that affect clothing B2C E-Commerce, such as
mobile and cross-border shopping.
 The major advanced and emerging countries in Asia-
Pacific are included in this report.
Report Structure
 The global chapter opens the report, featuring global
market trends and rankings.
 The rest of the report is devoted to the Asia-Pacific region
and divided by countries. The countries are grouped by advanced
and emerging markets.
 Within each group, the countries are presented in the
order of descending total B2C E-Commerce sales.
 Within the country chapters, the following information is
covered, where available: B2C E-Commerce sales of clothing, the
share of online shoppers buying clothing online and the rank of
this category among other product categories, the share of B2C E-
Commerce on total retail sales of clothing and the share of
clothing on total B2C E-Commerce sales.
 For the leading countries in the region, a text chart with
qualitative overview of the online clothing market, trends and
players is included. Furthermore, for these countries, a ranking of
most visited clothing E-Commerce websites is presented.

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UPCOMING RELATED REPORTS
Asia-Pacific B2C E-Commerce Market 2015 November 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
China B2C E-Commerce Market 2015 September 2015 € 950
India B2C E-Commerce Market 2015 September 2015 € 950
Indonesia B2C E-Commerce Market 2015 August 2015 € 750
Thailand B2C E-Commerce Market 2015 August 2015 € 750
Asia-Pacific Online Payment Methods: Full Year 2015 March 2016 € 1,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
North America B2C E-Commerce Market 2015 November 2015 € 950
Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450
Global B2C E-Commerce Market 2016 June 2016 € 4,950
Online Retail in Emerging Markets 2016 June 2016 € 3,450
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
REPORT PUBLICATION
DATE
PRICE*
Global Clothing B2C E-Commerce Market 2016
Europe Clothing B2C E-Commerce Market 2016
July 2016
July 2016
€ 2,950
€ 950

Product Brochure: Asia-Pacific Clothing B2C E-Commerce Market 2016

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Product Brochure: Asia-Pacific Clothing B2C E-Commerce Market 2016