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RESEARCH ON INTERNATIONAL MARKETS
Provided by
March 2015

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RESEARCH ON INTERNATIONAL MARKETS
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PREFACE
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© Copyright 2015. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.

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Methodology (1 of 2)
This B2C E-Commerce Report by yStats.com is produced in a holistic approach to contain relevant information about recent market trends,
sales figures, shares, products, Internet users and Internet shoppers as well as important player news in B2C E-Commerce in the relevant
country.
 This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data.
As a result companies get a precise and unbiased impression of the market situation.
 The report covers the B2C E-Commerce market. It takes into account a wide definition of B2C E-Commerce, and might include mobile
commerce and social commerce. B2B E-Commerce and C2C E-Commerce are not included, unless stated otherwise.
 This report contains a Management Summary, summarizing the main information provided in each chapter.
 Cross referencing of data was conducted in order to ensure validity and reliability.
 Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and
a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to.
 Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart
is derived from several sources. Then, all sources are mentioned on the chart.
 This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case,
multiple answers were possible, and this is then mentioned in the note of the chart.
 If available, additional information about the data collection, for example the time of survey and number of people asked, is provided in the form
of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies were mostly used. When referencing them in the Action Title, the EUR
values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time
period. Should the currency figure be in the future, the average exchange rate of the previous year was used.
 This report includes mainly data from the last 12 months. The exact publication dates are mentioned in every chart.
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Methodology (2 of 2)
 This report opens with a regional comparisons chapter where the covered country is compared to other countries in the region, in terms of B2C
E-Commerce indicators, such as sales, Internet and mobile penetration and others. Also the charts covering region as a whole were included,
featuring sales and shares numbers and forecasts.
 In the next chapter, a qualitative overview of the B2C E-Commerce development in the country is presented.
 Afterwards, chart or charts relevant to B2C E-Commerce trends, such as M-Commerce and cross-border B2C E-Commerce, are included.
 The chapter “Sales & Shares” covers B2C E-Commerce sales development in the country and their share on total retail sales.
 The following chapter, “Users” provides information about Internet users and online shoppers.
 The main product categories purchased online were ranked in the chapter “Products”.
 Information related to the payment methods used in online shopping was presented afterwards.
 Furthermore, major players in the B2C E-Commerce market were identified and presented in a market breakdown and a text chart containing
qualitative information and important news.
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Definitions
The following expressions and definitions are used in this B2C E-Commerce market report:
 B2C E-Commerce: the sale of products (and services) through electronic transactions from businesses to consumers.
 B2C E-Commerce sales: the total sales generated either on the B2C E-Commerce market in a certain country or region, or the total sales
generated through B2C E-Commerce by a player on the market.
 M-Commerce: M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through transactions via mobile
phones.
 Cross-Border B2C E-Commerce: sale of goods (and services) directly to consumers in other countries, with goods (and services) being ordered
online through foreign online shops and delivered from the country where the foreign shop is based or from a central logistics facility, i.e. across
the country borders.
 Internet Users: the total number of inhabitants in a certain country that regularly accesses the Internet.
 Online Shoppers: the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 Online Classifieds: websites displaying small advertisements about sale of goods and/or services, usually placed by individuals or small sellers.
 Daily Deals: daily deals websites partner with local merchants to provide products and services to customers at significantly reduced price, under
the condition that a certain minimum number of buyers will purchase it and/or available for a limited period of time.
 Online Payment: paying for transactions conducted through B2C E-Commerce is considered online payment. For online payment, there are
several options such as payment through PayPal, payment by credit card, through bank transfer, or with a mobile phone (“Mobile Payment”).
 Mobile Payment: Wide definition of mobile payments includes payments made in remote mobile payments and payments made in-store with
mobile devices (such as with NFC and QR scanning technology). P2P mobile payment transactions might also be included.
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Table of Contents (1 of 3)
1. Management Summary
2. Regional Comparisons
• Breakdown of B2C E-Commerce Sales Worldwide, by Regions, incl. Middle East and Africa, in %, 2013 & 2018f
• Online Shopper Penetration Worldwide, by Regions, in % of Internet Users, incl. Middle East & Africa, 2013 - 2018f
• Mobile Phone Users, in millions, and Penetration, in % of Population, by Countries in the Middle East and Africa, incl. Saudi Arabia and UAE,
Ranked by Penetration in 2014, 2013 - 2018f
• Smartphone Users, in millions, and Penetration, in % of Mobile Phone Users, by Countries in Middle East and Africa, incl. Saudi Arabia and
UAE, Ranked by Penetration in 2014, 2013 - 2018f
• E-Commerce Sales in MENA, in USD billion, 2013 & 2020
• Breakdown of E-Commerce Sales in MENA, by B2C, B2B, G2B/C and Other, in % and in USD billion, 2020f
• Devices Used to Access the Internet in MENA, in % of Internet Users, April 2014
• Breakdown of Frequency of Shopping Online in MENA, by Selected Product Categories, in % of Internet Users, April 2014
• Breakdown of E-Commerce Sales in GCC, by Countries, in % and in USD billion, 2020f
• B2C E-Commerce Sales, in USD million, by GCC Countries, 2010 - 2014e
• Share of Banked Internet Users Who Access the Internet to Shop Online, in %, 2012 & 2013
• Share of Online Shoppers Who Prefer to Shop from Local Websites Compared to Foreign Websites, in %, 2013
• Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, by Middle East and Worldwide, 2013
• Most Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2012 & 2013
• Number of Internet Users, in millions, by Saudi Arabia, the UAE, Jordan and Lebanon, 2013
• Internet User Penetration, in % of Individuals, by Selected Countries, 2013
• Devices Used, in % of Surveyed Consumers, by Israel, Saudi Arabia and the UAE, March 2014
• Breakdown of Place of the Last Purchase, incl. Online, in % of Internet Users, by Israel, Saudi Arabia and the UAE, March 2014
• Share of Online Shoppers Paying with Cash on Delivery, in %, by Country, 2014e
• Payment Card Penetration per 100 Inhabitants, by Bahrain, Kuwait, Oman, Saudi Arabia and the UAE, 2013
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Table of Contents (2 of 3)
3. Overview
• B2C E-Commerce Overview and International Comparisons, February 2015
4. Trends
• Share of Online Shoppers Buying or Browsing and Buying via Mobile Phones, in %, March 2014
• Breakdown of the Last Online Purchase, by Device Used, in % of Online Shoppers, March 2014
• Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
• Product Categories Most Purchased from Online from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014
• M-Commerce Sales, in AED million, 2013 & 2014
5. Sales & Shares
• E-Commerce Sales, in USD billion, 2013 & 2018f
• Breakdown of E-Commerce Sales, by Airline Tickets and Other Categories, in % and in USD billion, 2013
• B2C E-Commerce Sales, in USD billion, 2010, 2012 & 2014e
• B2C E-Commerce Sales of Goods, in AED billion, 2012, 2013 & 2019f
• Share of B2C E-Commerce on Total Retail Sales of Goods, in %, 2014 & 2019
6. Users
• Internet Penetration, in % of Individuals, 2010 - 2013
• Number of Internet Subscriptions, in thousands, 2012 – 2014
7. Products
• Online Purchase Intention by Product Categories, in % of Online Shoppers, March 2014
• Breakdown of Online Purchase Transactions, by Product Category, 2014e

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Table of Contents (3 of 3)
8. Payment Methods
• Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 3 Months to February 2014
9. Players
• Overview of B2C E-Commerce Players, February 2015
• Breakdown of B2C E-Commerce Players by Value Share, in %, 2014
• Breakdown of Businesses by Main E-Commerce Sales Method, in %, 2013

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1. Management Summary 9 – 10
2. Regional Coparisons 11 – 31
3. Overview 32 – 33
4. Trends 34 – 39
5. Sales & Shares 40 – 45
6. Users 46 – 48
7. Products 49 – 51
8. Payment Methods 52 – 53
9. Players 54 – 57
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Table of Contents

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The UAE was ahead of other countries in the Middle East in Internet
penetration in 2013, followed by Israel, Kuwait and Qatar.
Middle East: Internet User Penetration, in % of Individuals, by Selected Countries, 2013
85,0%
70,5%
70,8%
69,3%
61,3%
27,5%
41,0%
60,0%
54,0%
17,5%
7,1%
0% 20% 40% 60% 80% 100%
Iraq
Yemen
Iran
Jordan
Saudi Arabia
Oman
Lebanon
Qatar
Kuwait
Israel
UAE
Source: ITU, 2014
in % of Individuals

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60% of online shoppers in the UAE purchased cross-border from
foreign online merchants, as of November 2014.
UAE: Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
Others
40%
Cross-Border Online
Shoppers
60%
Note: includes online shoppers who shop cross-border only and both cross-border and domestically
Survey: based on a survey of 17,519 respondents in 22 countries, including the UAE; the number of respondents per country was around 800; the respondents were adults, ages 18+,
who own and/or use an Internet enabled device; the survey was conducted between September and November 2014
Source: Ipsos, PayPal cited by Gulf Business, December 2014

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