-What are the Top 10 Online Booking Channels through STAAH Channel Manager? -What are the Top 5 Accommodation and Hotel Websites in 2021 in North America? -What is the Market Share of Online Accommodation Bookings in Europe? For answers find the full report available at: https://ystats.com/shop/global-online-travel-accomodation-2021/

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports
are based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity
for reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable
time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case,
multiple answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and
Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note.
In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the global online travel market for accommodation booking. It takes into account a wide definition of accommodation, including hotel rooms,
hostels, apartments, private rooms and others. While the focus is on leisure and unmanaged travel, some sources cited in this report might also include
business travel.
 Besides sales figures, penetration and rankings, this report also reveals important market trends and forecasts.
 The following global regions are covered in this report: Asia-Pacific, Europe, Latin America, the Middle East and North America, while data availability varied by
country.
Report Structure
 The global chapter opens the report, including an overview of global market developments, trends, regional and country comparisons.
 The rest of the report is divided by regions. The regions are presented in the order of descending total online travel sales.
 Within each region, regional information is included first, where available, and the countries are also presented in the order of descending online travel sales.
Where no comparable sales figures were available, other related criteria such as total E-Commerce sales, online shopper and Internet penetration were applied.
 In the country sections, the following information is covered, where available: online accommodation booking sales, channels used for booking accommodation,
devices used to book accommodation online, share of consumers booking travel accommodation online and the rank of this category among other categories
purchased online, and top websites used to book accommodation. Not all types of information mentioned are provided for each country due to varying data
availability.
 For the global and regional sections, also information about overall online travel sales was included as a context for the development of the online
accommodation booking segment.

6. DEFINITIONS
 ONLINE TRAVEL SALES
the sales of leisure and unmanaged business travel services (e.g. transportation tickets, accommodation, holiday tours)
transacted online; usually refers to gross online travel bookings.
 ONLINE TRAVEL AGENCIES
abbreviated as OTAs, travel websites which act as intermediaries between suppliers and buyers, allowing to book
various travel services, such as flight tickets, train tickets, hotel rooms and others.
 TRAVEL WEBSITES
websites with a focus on travel content, such as travel information websites, travel review websites and travel booking
websites.
 INTERNET USERS the total number of inhabitants in a certain country who regularly access the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that make purchases over the Internet.
 B2C E-COMMERCE the sale of products and services through electronic transactions via the Internet from businesses to consumers.
 ONLINE PAYMENT
Transfer of money made over the Internet following a consumer’s payment command, includes payments for product
and service purchased in B2C E-Commerce and M-Commerce.
 ALTERNATIVE PAYMENTS
generally refers to payment methods other than credit card or bank card payments. Widely defined, alternative online
payment methods include bank transfers and direct debit, digital wallets, pre-paid cards and private label cards, invoice,
and digital currency. May also include cash on delivery and card schemes by local companies other than global card
brands.
 MOBILE WALLET
a software solution that enables consumers to store payment credentials, such as credit or debit card information, and
use the stored credentials to pay digitally for transactions made in-store, online or via mobile. Mobile wallets are
installed on mobile devices which are used to complete payments. The examples of mobile wallets include Apple Pay,
Samsung Pay and Google Pay. Mobile wallets are often included in the broader category of E-Wallets or digital wallets.
 BUY NOW, PAY LATER (BNPL)
a payment platform or service that allows shoppers to receive goods/services prior to making a payment by splitting the
payment across a set time period or pay back the full amount later
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available,
is included on the respective charts
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TABLE OF CONTENTS (1 OF 4)
1. Management Summary
2. Global Overview
• Online Travel Market Overview & Trends, December 2020
• Online Travel Sales, in USD billion, 2019 & 2020e & 2023f
• Online Travel Sales, in USD billion, 2021f & 2023f
• Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
• Travel Apps Used, incl. Hotel Apps, in % of Travelers, February 2021
• Top 10 Accommodation Websites, by Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5
Countries by Share of Visits, in %, February 2021
• Gross Travel Booking Sales Value of Booking Holdings Inc., in USD billion, Q4 2019 & Q4 2020
• Share of Consumers Who Claimed that Accommodations Would Need to Use the Latest Technologies to Make Travelers Feel
Safe, by Country, in % of Adult Travelers, July 2020
3. North America
• Post-COVID-19 Sales Forecasts, by Product Category, incl. Digital Travel Sales, in USD billion, 2020e
• Breakdown of Post-COVID-19 Forecasts Adjustments to Sales Values, by Product Categories, and Sales Channel, incl. Digital
Travel Sales, in %, 2020e
• Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, the US Share of Total Visits, in %, the US
Number of Visits, in millions, April 2021
• Share of Airbnb Users, in % of Home-Sharing Websites Users, 2020e & 2022f
• Number of Airbnb Users, in millions, and Year-on-Year Change, in %, 2019 - 2023f
• Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Canada’s Share of Total Visits, in %, Canada’s
Number of Visits, in millions, April 2021
4. Asia-Pacific
• Digital Travel Sales Value Per Capita, by Selected Countries, in USD, 2020 & 2025f
• Share of Mobile Sales, in % of All Online Travel Sales, 2020

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TABLE OF CONTENTS (2 OF 4)
4. Asia-Pacific (cont.)
• Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia
Group, in % of Hotels, 2017 – 2020
• Market Share of Online Travel Agencies, in % of Total, 2020e
• Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website
Direct, in % of Hotels, 2019 & 2020e
• Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 -
2020
• Australia: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked,
2019 & 2020
• New Zealand: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked,
2019 & 2020
• Overview of Major Companies Across Travel Segments, incl. Hotel, Online Booking, Tour Operators, and Revenue of the
Companies, incl. MakeMyTrip, Thomas Cook, and Taj, FY 2018 – FY 2020
• India: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 &
2020
• Top 5 Accommodation and Hotels, by Total Website Visits, in millions, Japan’s Share of Total Visits, in %, Japan’s Number of
Visits, in millions, April 2021
• Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food,
2015, 2019, 2020e & 2025f
• Top 5 Accommodation and Hotels, by Total Website Visits, in millions, Singapore’s Share of Total Visits, in %, Japan’s Number of
Visits, in millions, April 2021
• Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food,
2015, 2019, 2020e & 2025f
• Indonesia: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked,
2019 & 2020
• Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food,
2015, 2019, 2020e & 2025f
• Malaysia: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked,
2019 & 2020

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TABLE OF CONTENTS (3 OF 4)
4. Asia-Pacific (cont.)
• Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food,
2015, 2019, 2020e & 2025f
• Thailand: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked,
2019 & 2020
• Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food,
2015, 2019, 2020e & 2025f
• Philippines: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked,
2019 & 2020
5. Europe
• Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia
Group, in % of Hotels, 2017 – 2020
• Market Share of Online Travel Agencies, in % of Total, 2020e
• Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website
Direct, in % of Hotels, 2019 & 2020e
• Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 -
2020
• Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020 in Germany
• Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Germany’s Share of Total Visits, in %,
Germany’s Number of Visits, in millions, April 2021
• Breakdown of Trips Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021 in Germany
• Breakdown of Accommodation Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021
• Online Supplier-Direct Booking Market Share, in % of the Total Market, 2020 in the UK
• UK: Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 &
2020
• Hotel Guests Preferences for Check.in and Check-out Using Technology, incl. Hotel App, Public Kiosk, and Website, in % of
Respondents, August 2020
• Hotel Guests Preferences for Check.in and Check-out Using Technology, in % of Respondents, August 2020
• Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, France’s Share of Total Visits, in %, France’s
Number of Visits, in millions, April 2021
• Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020e

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TABLE OF CONTENTS (4 OF 4)
5. Europe (cont.)
• Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020e
• Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Turkey’s Share of Total Visits, in %, Turkey’s
Number of Visits, in millions, April 2021
• Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Russia’s Share of Total Visits, in %, Russia’s
Number of Visits, in millions, April 2021
6. Latin America
• Gross Bookings Sales, in USD billion, 2019, 2020e, 2021f
• Share of Total and Online Gross Travel Bookings, by Select Countries, incl. Mexico, Brazil and Colombia, 2020
• Gross Bookings Sales, in USD billion, 2019, 2020e, 2021f
• Share of Hotel and Airline Segments, in % of Total Gross Travel Bookings, 2020e
• Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020
• Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020
• Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Argentina’s Share of Total Visits, in %,
Argentina’s Number of Visits, in millions, April 2021
• Online Travel Penetration Rate, in %, 2023f
• Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020 in
Brazil
• Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020 in Brazil
• Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, Brazil’s Share of Total Visits, in %, Brazil’s
Number of Visits, in millions, April 2021
• Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020 in
Mexico
• Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020 in Mexico
• Top 4 Accommodation and Hotels Websites, by Total Website Visits, in millions, Mexico’s Share of Total Visits, in %, Mexico’s
Number of Visits, in millions, April 2021
7. Middle East
• Holiday Accommodation Booking Methods, in % of Travelers, January 2021

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7.
Management Summary
Global Overview
North America
Asia-Pacific
Europe
Latin America
Middle East
11 - 13
14 - 23
24 - 30
31 - 52
53 - 69
70 - 84
85 - 86

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67%
67%
67%
67%
68%
69%
69%
69%
72%
74%
80%
80%
81%
0% 30% 60% 90%
Italy
South Korea
Mexico
Singapore
Vietnam
Brazil
Hong Kong
Russia
Colombia
China
Thailand
Taiwan
India
in % of Adult Travelers
Around 80% of adult travelers from India, Taiwan, and Thailand claimed
that to make them feel safe, accommodations need to use the latest
technologies, as of July 2020.
Global: Share of Adult Traveler Who Claimed that Accommodations Would Need to Use the Latest
Technologies to Make Travelers Feel Safe, by Country, in %, July 2020
Survey: based on a survey of 20,934 adults across 28 countries were polled (including from 999 USA, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499
from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from UK, 996 from Germany, 498 from Netherlands, 499
from Denmark, 499 from Sweden, 498 from Croatia, 1001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496 from
Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam and 995 from Japan) who have traveled for business or leisure in the past 12 months and must be
planning to travel in the next 12 months , conducted in July 2020
Source: Booking.com, October 2020

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Revenue of the major online booking company MakeMyTrip has been
falling since FY18 in India, and in FY20 stood at USD 978 million.
India: Overview of Major Companies Across Travel Segments, incl. Hotel, Online Booking, Tour Operators,
and Revenue of the Companies, incl. MakeMyTrip, Thomas Cook, and Taj, FY 2018 – FY 2020
Major Companies by Travel Segment
Company Segment Other Major Players
MakeMyTrip Online Booking Yatra.com, cleartrip.com
Taj Hotel ITC, Oberoi, Marriot
Thomas
Cook
Tour Operators Raj Travels, Kesari Tour
Revenue of the Major Companies in Travel Segment,
in USD million
Note: information is based on the respective company‘s website
Source: India Brand Equity Foundation (IBEF), January 2021
1,771
1,042
978
410
658 652
675
486 512
200
600
1,000
1,400
1,800
FY 2018 FY 2019 FY 2020
MakeMyTrip Taj Thomas Cook
in
USD
million

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