1. Modern Teens and the Media-Saturated World: New Curricula for Dating Violence Prevention presented by Laura Plotkin, Youth Advocate Carlin Whitehouse, Youth Educator Young Adult Abuse Prevention Program

3. The world of youth is media-saturated.

5. Feature films are the result of years of scientific study combined with the experience of years

7. Feature films are the result of years of scientific study combined with the experience of years

10. What is “media literacy?”

11. Media literacy: Provides the framework to access, analyze, evaluate, and create messages in a variety of forms – from print, to imagery, to internet. From The Center for Media Literacy

12. Media literacy: Builds an understanding of the role of media in society, as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. From The Center for Media Literacy

13. “For better or worse, media culture is our culture and we cannot hope to own it without understanding it.” Rick Shepherd Media Awareness Network

14. Media Literacy is NOT… Center for Media Literacy www.medialit.org

15. NOT…Replacing the students’ perspectives with ours.

16. NOT…Promoting cynicism, but about teaching skepticism.

17. NOT…Critiquing media without giving students the skills to analyze it for themselves.

18. NOT…Telling youth what media to watch or not to watch, but teaching them to watch carefully.

19. The Goal? Critical Thinking Skills! Center for Media Literacy www.medialit.org

20. What process goes on behind the scenes to construct this message?

23. What creative techniques are used to attract my attention?

25. Why is this message being sent? Center for Media Literacy www.medialit.org

27. Who gains profit and power from creating the message? Center for Media Literacy www.medialit.org

29. What values, lifestyles, and points of view are represented in, or omitted from, this message? Center for Media Literacy www.medialit.org

31. How might different people understand this message differently? Center for Media Literacy www.medialit.org

33. “You can’t turn a street corner without seeing a woman being used to sell something (anything) – and really, what’s being sold is her. It’s us.” Jessica Valenti, Author of He’s a Stud, She’s a Slut and 49 Other Double Standards Every Woman Should Know So, why teach media literacy from a feministpoint-of-view?

34. Because, over and over, the media shows us rigid gender roles for men and women.

35. Because the media normalizes violence, specifically violence against women.

36. America’s Next Top Model

38. Grand Theft Auto IV grossed $500 million worldwide in the first five days of sales. www.gameinformer.com

39. Last year 5,000 ads promoted Star Trek, Transformers, and G.I. Joe movies before 8pm on Nickolodeon, Nicktoons, Disney XD, and Cartoon Network. Campaign for a Commercial Free Childhood

40. By age 18 the average child will have witnessed 200,000 acts of violence and 6,000 murders on television. Facts and Figures about our TV Habit TV Turnoff Network

41. From 2004 to 2009, TV violence increased 2%. During that same period, the incidence of violence against women on TV increased 120%. Women In Peril: A Look at TV’s Disturbing New Storyline Trend Parents Television Council, Oct. 2009

44. Stereotypes create a belief that one group is better than another

46. Stereotypes create rigid roles and limitations for men and women

48. Analyzing Advertisements 1. Describing what you see: People, objects, text, etc. 2. Advertiser’s message: What you will gain by using their product. 3. Cultural Message: What you will gain by fitting into the gender stereotype.

53. Cultural Messages: Does the Media Encourage Unhealthy Relationships?

54. Hyper-masculinity exaggeration of male stereotypical behavior

55. A person presented as an object. Objectification

56. Violence in Advertising violence

57. Boys Will Be Boys...

58. Rough and Tough? Big and Buff?

68. How does hyper-masculinity impact relationships?

69. …and girls will be sex objects... boys will be boys...

85. How does objectification influence relationships?

86. boys will be boys.... ..and girls will be sex objects... ..and boys will control girls...

113. When asked what they liked most about our program, students answered: “Seeing the ads I see everyday but in a different way.” “The commercial and then analyzing them after and realizing how much is really in an ad.” “Learning how people make women look so sexy all the time and not powerful.” “Seeing how they sneak in sexist meanings in the program, or advertisements.” “Watching ads and actually thinking about them.” “Watching the advertisements and seeing how much influence they have on people without us noticing.”