Usted es gerente de marketing de una empresa que prepara cereales.pdf

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Usted es gerente de marketing de una empresa que prepara cereales para el desayuno listos para comer. Su empresa inici recientemente un programa de fidelizacin para los consumidores, que result en una gran base de datos de compradores. Los gerentes de marca estn ansiosos por examinar los datos disponibles, que pueden usar para disear programas promocionales ms efectivos. Su primer paso es realizar un anlisis de referencia exploratorio, cuyo objetivo es describir la base de compradores y estimar los descriptores estadsticos bsicos de la base de compradores. Est particularmente interesado en el tamao de las compras individuales, as como en la frecuencia de las compras. Evale qu datos de distribucin de datos discretos es probable que sigan la frecuencia de los datos de recompra. Explique por qu las otras distribuciones de datos discretos no son apropiadas para estos datos. Usted es gerente de marketing de una empresa que prepara cereales para el desayuno listos para comer. Su empresa inici recientemente un programa de fidelizacin para los consumidores, que result en una gran base de datos de compradores. Los gerentes de marca estn ansiosos por examinar los datos disponibles, que pueden usar para disear programas promocionales ms efectivos. Su primer paso es realizar un anlisis de referencia exploratorio, cuyo objetivo es describir la base de compradores y estimar los descriptores estadsticos bsicos de la base de compradores. Est particularmente interesado en el tamao de las compras individuales, as como en la frecuencia de las compras. Evale qu datos de distribucin de datos discretos es probable que sigan la frecuencia de los datos de recompra. Explique por qu las otras distribuciones de datos discretos no son apropiadas para estos datos..

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