Volkswagen was found to have installed software on around 11 million diesel cars worldwide that masked higher nitrogen oxide emissions during tests. This affected vehicles sold in numerous countries across Europe, North America, South America, Asia, and Africa. Volkswagen faces over $30 billion in fines, penalties, and restitution costs as a result of the scandal, which damaged the company's reputation and goodwill among consumers and hurt sales growth. The emissions scandal also increased air pollution levels in many cities.

1. A TOXIC SCANDAL
ON ROAD
A STUDY ON VOLKSWAGEN DIESEL SCAM
With around 11 Million
cars found fitted with a
software that showed
fewer emissions that
tested, as detected for
Volkswagen Cars.
BRAND FUTURE
WWW.WEBSITEHERE.COM
A TOXIC SCANDAL
ON ROAD
AFFECTED WHERE?
Australia, Belgium, Brazil,
Canada, China, European Union,
France, Germany, Hong Kong,
India, Italy, Netherlands,
Norway, Romania, Russia, South
Africa, South Korea, Spain,
Sweden, Switzerland, United
Kingdom, United States
11 40 $30
MILLION
cars
affected
TIMES
more nitrogen
oxide pollutants
than permissible
BILLION
of fines,
penalties and
restitution
WHO SUFFERS?
BRAND MARKET ENVIRO PEOPLE HEALTH
Name
Position
Goodwill
Sales
Growth
Competi -
tion
Pollution
Brand
Sustaina -
bility
Consumer
Loyalty
Sale
Volume
Diseases
Consumer
Satisfac-
tion
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Germany”, concluding “Isn’t it time for German engineering?”
Data and Design Infographic by Yakshika Vats
Advertising
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Electric Vehicles
The green way to enter back
Legacy and Fame
Germans make the best cars
Acquisition game on
Parent yet known for
subsidiaries
BRAND FUTURE
WHO SUFFERS?
AFFECTED WHERE?
11 40 $30