Storytelling of Biblical Proportions, by Mitch Canter

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Mitch Canter Y'all Connect Presented by Alabama Power July 23, 2013 Birmingham, Alabama Jesus was one of the most influential storytellers in history. What can we learn from Him in order to better tell and share our own stories? • Storytelling Methodology as practiced and perfected by Jesus • How small teams can make a big difference (and allow you to pour into a group who will evangelize you till the end) • The Golden Rules of Customer Engagement

Marketing

S
Storytelling of Biblical Proportions
Mitch Canter
@studionashvegas

Who Am I?
Mitch Canter
@studionashvegas
http://www.studionashvegas.com

What is a Parable?
S A story that uses imagery or story to illustrate a truth.
S Can also be a comparison or a figure of speech.
S Usually works on a literal level and a deeper level.

S
People Relate To
People
…not facts and figures.

The Beginning
S Starts with a person and a problem.
S Sets the stage as quickly as possible.
“Meet Jim. He’s Got a Problem.”

The Story
S The story gets resolved or the imagery gets explained
S Don't focus on the minute details.
“Suddenly, a wild X appears and saves the
day!”

The Nugget of Truth!
S That "Aha" Moment when it all comes together
S Without this, the story is just entertaining.
S This is the call to action moment

S
The Commandments
of customer engagement

The First Commandment
“Do Unto Others As You’d Have
Them Do Unto You”
S Don’t feed the trolls.
S Treat people with respect.
S Meet people where they are.

The Second Commandment
“Thou Shalt Not Make
It All About You”
S Share other people’s content / videos / articles.
S “Content Curation”
S For every 10 shares, 1 is yours (Chris Brogan)

The Third Commandment
“Thou Shall Not Be an Ostrich”
S Face your problems head-on – Don’t duck out.
S Inaction is the worst action.
S Don’t delete comments (unless they’re offensive).

The Fourth Commandment
“Thou Shalt Be Real / Transparent”
S People don’t like to be “hoodwinked”.
S Be up front and honest (identity, affiliations, etc)
S Be up front about not being real if necessary.

The Fifth Commandment
“Thou Shall Not Be Scattered”
S Pick a network and own it.
S Be a laser, not a shot-gun.
S Don’t have “abandoned social properties”.

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How to Use Social Media to Tell Your Brand Story, by Kim Garst

Y'all Connect

Ramon De Leon Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama Empower your employees, because they are your brand! Every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence and ideas/input. Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.” By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them. Ramon will share his passion, personal experience and methods to help you unlock this incredible asset.

Empower the Advocates of Your Brand: Your Employees, by Ramon De Leon

Y'all Connect

Whitney Breaux Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama How we communicate has certainly evolved over time. From cavemen writing on a wall to the invention of the printing press, we all have a story to tell, and we can only hope an audience cares to listen. A little sweet tea with a hint of Southern comfort will help you explore your story and how to deliver it to internal and external stakeholders.

Don’t Worry, Honey – Your Story Hasn’t Changed! by Whitney Breaux

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Kary Delaria Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama Brands don’t mean to be like this, they just want to “find efficiencies” and move people “into the sales funnel as quickly as possible.” They don’t mean to make people feel rushed or pressured, yet every single day, brands in the social sphere keep talking “at” customers instead of having conversations “with” them. This subtle difference is the key to building the best relationships that engage the customer from first-interaction to post-purchase wonderlands.

The Accidental Jerk: How Brands Kill the Social Conversation, by Kary Delaria

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Ike Pigott Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama This session on writing for blogs covers the process of turning content into narrative. Learn the steps that ensure you have what you need, and no more. It’s not about fitting a template, or blogging for the sake of blogging, but content that engages from beginning of post to the last word. In as few words as possible.

Less Is More, and More is Better: Size Matters, by Ike Pigott

Y'all Connect

Emerging Social Trends, Technologies and Tools, by Jenny Schmitt

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Jason Falls Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama Telling your story and serving the branding and awareness function of marketing only gets you so far. At some point, someone will ask what your company is getting from social. Award-winning strategist Jason Falls will bring his candid, no-b.s. style to the task, illustrating how you can drive and measure business outcomes with strong social marketing efforts.

Prove It: How to Design Social to Deliver Business Outcomes, by Jason Falls

Y'all Connect

How to be really, really attractive  (on social media), by Jen Barnett

Y'all Connect

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